A pitch deck for Backstage Accelerator Spring 2019 Application. Startup research investor and mentor.

1. THE BEST OF THE
SEA ON YOUR TABLE

2. PROBLEM
Antananarivo a landlocked area with 5,932,607 people; expensive, unhealthy
and not fresh sea products on the market.
No easy way exists to order fish for busy people or for people that not
mastering the basics of sea product control and cooking.
Unfair trade: the Western part of Madagascar is one of the top producers of
sea products but the fisher communities in this region are living under poverty
line, earning less than US$ 1.5-2 /day; because of the lack of markets and
infrastructure to sell seafood, and the influence of intermediaries on
price negotiation.

3. SOLUTION
A web platform :
that connects small –
scale fisheries directly
with customers in
Antananarivo
allow users order healthy,
traceable, affordable sea
products by some click; having
the order right in a door
where users can explore new
seafood recipes; understand
health & nutrition information
about seafood

4. PRODUCTS
Fresh Fish and Seafood
Frozen (limited to 7 days) Fish and Seafood
Salty and dried Fish
Smoked Fish

5. MARKET SIZE
Billion
6
Target market
People live in Antananarivo
500
Thousand +
Suppliers
small – scale fishers

6. BUSINESS MODEL
We make money by our sale and home delivery service.
600
TONS
Sales
peer month
6
USD
Average fee
peer Kg with home delivery fee
250
MILLION DOLLARS
Revenue
Projected by 2021

7. MARKET ADOPTION
Newspaper & TV
advertisement
Target events monthly
during six months

8. COMPETITIVE ADVANTAGE
First to the market
(first online seafood
company in Madagascar)
Easy to use
Click image /video of products or
recipe or fisher to order
Time save
No need to go to the market,
fish already prepared
Save money
Healthy &
affordable products
Ensure small – scale fisheries success
Promoting Fair trade, enabling greater
market access, procuring technical
assistance and equipment, protect
marine ecosystem
Free recipe & traceability
From the boat to the table

9. TEAM
RATIARISOA Daniela L.
Founder & CEO
African Women Entrepreneurship
Cooperative fellow, database developer
SOATINAHY Blandine
Marketing Manager & AccountantRasambazafy Ambinintsoa N. E.
Fish control specialist
RAMANANTSOA Mbola
Front - end & Back - end
Developer
HIARISAINA Fanjava
Developer & Video Maker
MBONDRAZA
Product Manager & Advisor
35 years experience on
Fishing
RATIARISOA Danielie D.
Community Manager