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The future of a disruptive price FREE
 
20 th  vs 21 st  century  economics
“ In a competitive market, price falls to the marginal cost.” Lesson:  Round Down Joseph Bertrand, 1883
1963:  $1.05 $100  The Fairchild 1211 transistor 1965: $1.05 $1.05  1967: ------ $0.50  RCA tube    1211
Competing with Free: Microsoft 1970s:
Competing with Free 1980s:
Competing with Free 1990s :
Competing with Free 2000s:
If you can’t beat them, join them
<ul><li>The best model is a mix of paid and free content.  </li></ul><ul><li>You can’t charge for exclusives that will jus...
The Laboratory: Games <ul><li>People will pay to  save time </li></ul><ul><li>People will pay to  lower risk  </li></ul><u...
Will Obama criminalize FREE?
 
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FREE - The future of radical pricing
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Chris Anderson speech on Free

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From the Wired Business Conference, Disruptive by Design. Apologies for the screwed up font; it didn't look that way on stage.

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Chris Anderson speech on Free

  1. The future of a disruptive price FREE
  2.  
  3. 20 th vs 21 st century economics
  4. “ In a competitive market, price falls to the marginal cost.” Lesson: Round Down Joseph Bertrand, 1883
  5. 1963: $1.05 $100 The Fairchild 1211 transistor 1965: $1.05 $1.05 1967: ------ $0.50 RCA tube 1211
  6. Competing with Free: Microsoft 1970s:
  7. Competing with Free 1980s:
  8. Competing with Free 1990s :
  9. Competing with Free 2000s:
  10. If you can’t beat them, join them
  11. <ul><li>The best model is a mix of paid and free content.  </li></ul><ul><li>You can’t charge for exclusives that will just be repeated elsewhere.  </li></ul><ul><li>Don’t charge for the most popular content on your site.  </li></ul><ul><li>Content behind a pay wall should appeal to niches.  </li></ul><ul><li>The narrower the niche, the better. </li></ul>Newspapers: Not “free vs paid” but ad-driven free vs freemium Alan Murray, wsj.com
  12. The Laboratory: Games <ul><li>People will pay to save time </li></ul><ul><li>People will pay to lower risk </li></ul><ul><li>People will pay for things they love </li></ul><ul><li>People will pay for status </li></ul><ul><li>People will pay if you make them (once they’re hooked) </li></ul>
  13. Will Obama criminalize FREE?
  14.  
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From the Wired Business Conference, Disruptive by Design. Apologies for the screwed up font; it didn't look that way on stage.

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