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86/60glypheOliver Schöndorfer
Wir ha en noch nie so
wenig typografische
Kontrolle.
Wir ha en noch nie so
viel typografische
Kontrolle.
glyphe
– Die richtige Schrift
– Harmonische Maße
– Gefährlicher Blocksatz
– Achtung! Fake-Fonts
– Der Teufel im Detail
Fünf Schritten zur guten Lesetypografie
glyphe
Es gibt schlecht eingesetzte Schri en.
ES GIBT KEINE
SCHLECHTEN SCHRIFTEN.
glyphe
Für längere Texte und in kleinen Schriftgraden sind Display Schriften ungeeignet
glyphe
Leseschriften sind am besten, wenn sie nicht auffallen
glyphe
– Die Schri sollte zum Thema passen
– Je langweiliger, desto besser
– Einsatzbereich bedenken (benötigte Schni e, Ziffern, Zeichen,
Sonderzeichen und Alphabete sind vorhanden)
Tipps zur Schriftwahl
Schri größe ZeilenabstandZeilenlänge
font-size max-width line-height
Abc
Abc
Abc
Abc
glyphe
Abc Abc Abc Abc
Die Schriftgröße sollte der Distanz des Betrachters zum Gerät angepasst werden
glyphe
Abc Abc Abc Abc
font-size: 1.25em; font-size: 1em; font-size: 0.9em;
glyphe
„Eine Zeile hat dann die richtige Länge, wenn
der Lesefluss nicht zu o abgebrochen wird
und wenn das Auge beim Umwechseln die
nächste Zeile ohne Irritation wiederfindet.“
Otl Aicher in „typographie“, S. 149
glyphe
Lange Zeilen benötigen einen höheren Zeilenabstand
glyphe
Kurze Zeilen benötigen einen geringeren Zeilenabstand
p {
max-width: 34em; /* ~70 Zeichen in diesem Font */
line-height: 1.5;
}
glyphe
Die ideale Zeile ist ca. 70 Zeichen lang mit 1,5-fachem Zeilenabstand
glyphe
– Schri größe an die Distanz zum Medium anpassen
– Je länger die Zeile, desto höher die line-height
– Je kürzer die Zeile, desto niedriger die line-height
– Meistens ist ein Wert von um die 1.5 passend
Tipps für harmonische Maße
glyphe
http://forbes.at/5starts-wo-ideen-keimen
glyphe
Blocksatz ohne Silbentrennung: es können gefährlich große Wortabstände entstehen
<html lang="de">
p {
text-align: justify;
hyphens: auto;
}
glyphe
Blocksatz mit Silbentrennung: Wortabstände sind gleichmäßiger aber bleiben grenzwertig
glyphe
glyphe
glyphe
– Keinen Blocksatz verwenden
– Niemals
– Nein, auch dann nicht
Tipps zum Umgang mit Blocksatz im Web
glyphe
Unbeabsichtigt verfettete Fonts durch das user agent styling
glyphe
glyphe
Fonts werden am Server installiert
@font-face {
font-family: 'open_sansbold';
src: url('OpenSans-Bold.eot');
src: url('OpenSans-Bold.eot?#iefix') format('embedded-opentype'),
url('OpenSans-Bold.woff') format('woff'),
url('OpenSans-Bold.ttf') format('truetype'),
url('OpenSans-Bold.svg#open_sansbold') format('svg');
font-weight: normal;
font-style: normal;
}
@font-face {
font-family: 'Open Sans';
src: url('OpenSans-Bold.eot');
src: url('OpenSans-Bold.eot?#iefix') format('embedded-opentype'),
url('OpenSans-Bold.woff') format('woff'),
url('OpenSans-Bold.ttf') format('truetype'),
url('OpenSans-Bold.svg#open_sansbold') format('svg');
font-weight: bold;
font-style: normal;
}
Fonts werden gehostet
h1 {
font-family: 'Monoton';
font-weight: normal; /* Font wird sonst verfettet */
}
strong {
font-weight: normal; /* da Font nicht vorhanden */
color: red;
}
glyphe
– Den gleichen Namen für die gleiche font-family angeben
– font-weight und font-stlye entsprechend anpassen
Bei gehosteten Fonts
– Die benötigten Fonts auch laden
– Falls nicht vorhanden das Stylesheet entsprechend anpassen
– Auf user agent Styling achten (vor allem bei headings)
Bei Zugriff zu @font-face
Typewriter by Amy Ross / CC BY-NC-ND 2.0
glyphe
<<Entsetzlich.>>
"Schlecht angeführt."
´´Noch schlimmer``
glyphe
Akzente
<< >> <html>
id="nav"
é ó à ì
Kodierungszeichen
Spitze Klammern
" "
´´ ``
glyphe
Curly quotes
«Bonjour, madame.»
Gänsefüßchen
Guillemets
„Schon viel besser.“
“Cup of tea, James.”
glyphe
„Sehr gut“
alt + 0132
 ⌥ + ^
Eselsbrücke: 99
alt + 0147
 ⌥ + 2
Eselsbrücke: 66
glyphe
Karin‘s Versagen
Peter's Ratlosigkeit
Birgit´s Scheitern
glyphe
Karins Versagen
Peters Ratlosigkeit
Birgits Scheitern
glyphe
Kathy‘s failure
Lukas' Schri
Wie geht´s?
glyphe
Kathy‘s failure
Lukas' Schri
Wie geht´s? Akzent
Kodierungszeichen
Left single quote‘Hello’
url('bg.png')
á é í ó ú
glyphe
glyphe
Kathy’s success
Lukas’ neue Schri
Wie geht’s dir?
glyphe
So ist’s gut!
glyphe
So ist’s gut!
alt + 0146
 ⌥ + ⇧ + #
Eselsbrücke: 9
glyphe
Und hier gibt’s — echt — zu viel.
Ich denke-hoffentlich-richtig.
Ich denke – aber sicher – richtig.
glyphe
Gedankenstrich (en dash)
— € 100,—
ge-teilt

Typo-Meister
gut – gell?

Ost–West
Divis (hyphen)
Geviertstrich (em dash)
-
–
glyphe
gut – gell?
alt + 0150
 ⌥ + -
Bei Zweifel mit Divis vergleichen
'
" "-
-
’
“ ”
Apostroph
Opening

curly quote
Closing

curly quote
–en dash
–en dash
Erste Hilfe Web Typografie
Erste Hilfe Web Typografie
Erste Hilfe Web Typografie

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Erste Hilfe Web Typografie