This document discusses qualities of an effective social media manager for a company. It recommends that the ideal person loves their job and brand, has a long-term relationship with the company from different positions, is popular among colleagues and trusted by management, can understand customers' perspectives, and is willing to continuously learn. It also emphasizes that social media skills are secondary to authenticity and other core skills.

1. SOCIAL MEDIA
GURU?
No, thanks.
Adam Zbiejczuk
http://www.babelguide.com

2. Who should be in charge
of social media in a
company?
What are the qualities
such a person must
have?
Must be able to read
and write!
And beside it...

3. 1. They love their job and brand (and so it doesn‘t bother them to
stay over working hours)

4. Text
2. They have a long-term relationship with the company, preferably
from different positions

5. Text
3. They‘re popular
among colleagues,
trusted by the
management

6. Text
4. They can put themselves in clients‘ shoes and hold their
positions within the company

7. Text
5. They are ready to learn and talk to people wherever it is needed

8. Text
A Facebook training can hapen whenever needed. The social media
skills are secondary, the authenticity and primary skills are much
more important.

9. Text
Have you ever hired a telephone media guru?
Do not call it „social media strategy“. There are business objectives
and you can use social media to reach them.

10. Text
My ideal (one last time): Makro butcher becoming a blogger

11. Social media touches
(almost) everyone within
the company.
You must tell your
colleagues what it means.
Text But please don‘t start with
banning everything.
How they shall like your FB
page if you don‘t let them?

12. Text
There are social media pirates in your company already.
Find them and make them your privateers. (O. Blanchard)

13. Text
Facebook is a network made for people, not companies. As such it
prefers personal profiles to pages. Don‘t forget about it.

14. 4 Hour Workweek? I
don‘t want that. I
want to have a job
that is fun,
challenge, inspiration Text
– so I stop counting
hours!

15. Such people
should be the
core of your
social media (I
Text
mean...
Company!)
Not a social
media guru.

16. Books – feed your head
Text
Jim Sterne: Olivier Gary
Měříme a Blanchard: Vaynerchuk:
optimalizujeme Social Media The Thank You
marketing na ROI Economy
sociálních sítích

17. Thank you! Questions?e se!
http://www.zbiejczuk.com
http://www.babelguide.com
http://bit.ly/AZskoleni
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