This document provides an overview of mobile surveys in Russia and the CIS region. It discusses trends in mobile phone ownership and mobile internet usage. It then introduces Mobiety, a mobile research agency that provides an online tool for conducting mobile surveys. Mobiety's tool allows researchers to build questionnaires, distribute surveys via SMS, view real-time responses, and export data. The document outlines Mobiety's network of interviewers, data formats, client experience, partnerships, and future plans to expand mobile survey methods and networks in Russia.
3. Mobile surveys
1.⯠Trends
2.⯠Mobiety â researchersâ tool
3.⯠Partners
4.⯠Clients and projects
5.⯠Few words about future
3
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4. Mobile. â1 in the world
5 200 000 000
2 342 000 000
1 734 000 000
1 618 000 000
1 300 000 000
850 000 000
600 000 000
4
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5. Mobile internet in Russia
8% 13% 18%
92% 87% 82%
Daily audience Weekly audience Monthly audience
10,5 million 16,8 million 21,8 million
Russia's
 popula9on
Â
Mobile
 internet
 users
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*Source:
 FOM,
 2011
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5
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7. âMobile onlyâ population in Russia
I donĘźt have DonĘźt know
Â
any phone
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1%
6%
I have only mobile I have landline and
phone
 34% 50% mobile phone
Â
9%
I have only
landline phone
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Do you have a landline or mobile phone?*
 *Sourse: FOM, internet in regions. 2011
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8. Mobiety team and milestones
Olga
 Khamitova
 (project
 manager)
Â
Dmitry
 Shuplyakov
 (php)
Â
Andrey
 Anisimov
 (CTO)
Â
2010
 2011
Â
â˘âŻ April 2010 â II place at start-up competition (State University â
Higher School of Economics)
â˘âŻ Q3 2010 â the beginning of development of project
â˘âŻ Q1 2011 â first clients
9. Who we areâŚ
â˘âŻ Mobiety is a mobile research agency
â˘âŻ We provide innovative tool for marketers and researchers
â˘âŻ Our solution allows conduct mobile surveys effectively
9
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10. How it works
â˘âŻ Build questionnaire with constructor
â˘âŻ Distribute of SMS-invitations
â˘âŻ Top up respondentsâ accounts
â˘âŻ Review graphs and diagrams
â˘âŻ Export tables and/or data base
10
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11. Distribution of SMS-invitations
Đ°) Send the unique links to every b) Public the link for questionnaire
respondent of the survey in SMS
 on your resource or event
Â
http://mobiety.ru/m?on=471
Â
c) Choose the
cities or streets
where you want to
conducts the
survey
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12. It works!
Recrui9ng
 Data,
Â
$
 reports
Â
$
 $
Â
$
 Data
Â
$
Â
$
Â
Filling
 the
 ques9onnaire
Â
12
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13. The largest network of interviewers* in Russia
189 000#
24 hours a day, 7 days a week
*
Â
14. Data format
â˘âŻ We suggest to take the real-time report on-line or Excel
â˘âŻ You can download the database at any stage of fieldwork
â˘âŻ The report is interactive (you can choose graphs for public report,
put comments, change the view of graphs and share the link to it)
â˘âŻ The report is available in on-line mode in the form of graphs and
charts with the percentage distributions
â˘âŻ Please, follow the link to see the example of the report:
Â
http://mobiety.ru/public/show/id/68a9e2
14
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16. Solution benefits
â˘âŻ Collect data quickly#
â˘âŻ Use different types of questions#
#
â˘âŻ Ask anywhere: choose cities, streets and areas
â˘âŻ Enjoy fast on-line programming tool #
â˘âŻ Get insights with on-line reports #
â˘âŻ Export of data base to Excel
16
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19. Partners
The
 company
 Tiburon
 Research
 -Ââ
 Field
 Company,
 which
Â
specializes
 in
 online
 research.
 The
 panels
 cover
 Russia
Â
and
 Ukraine.
Â
Russia's
 largest
 system
 of
 instant
 payments.
 In
Â
Russia
 there
 are
 over
 189
 000
 QIWI
 terminals
 in
 all
Â
ci9es
 and
 regions.
 Payment
 is
 made
 through
 the
 facili9es
Â
of
 mobile
 communica9ons,
 as
 well
 as
 other
 services.
Â
State
 university
 â
 Higher
 School
 of
 Economics.
 The
Â
Higher
 School
 of
 Economics
 was
 founded
 on
 November
Â
27th,
 1992,
 by
 an
 Ordinance
 of
 the
 RF
 Government.
Â
In
 October
 2009
 the
 Higher
 School
 of
 Economics
Â
received
 the
 status
 of
 a
 NaIonal
 Research
 University.
Â
19
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20. Professional networking
ESOMAR
 is
 the
 essenIal
 organizaIon
 for
Â
encouraging,
 advancing
 and
 elevaIng
Â
market
 research
 worldwide.
 Mikhail
 Zarin,
Â
Mobiety
 CEO,
 is
 an
 Esomar
 member.
Â
RIW
 -Ââ
 the
 largest
 Russian
Â
conference
 devoted
 to
 the
 Internet.
 This
Â
conference
 has
 an
 internaIonal
 status.
Â
Mobiety
 â
 oďŹcial
 RIW
 partner
 for
 mobile
Â
surveys.
 Also
 was
 speaking
 about
 mobile
Â
landscape.
Â
âMedia
 sphereâ
 -Ââ
 is
 the
 largest
 Russian
 the
Â
largest
 Russian
 annual
 Conference
 of
 the
Â
TV
 media.
 The
 conference
 hosted
 by
 one
 of
Â
the
 most
 popular
 TV
 channel
 in
 Russia.
Â
20
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21. Any start-up must have smth prospective =)
â˘âŻ Testing new survey methods
â˘âŻ Develop technical platform (apps, IVR, TTS, ASR)
â˘âŻ Expand partner network
o⯠Payment systems (+100Рterminals for 6 month)
o⯠Applications developers (in-app poll)
â˘âŻ "Evangelisation" of mobile surveys in Russia
23. Thank you!
Please, contact us to
know more about mobile
research in Russia.
Mikhail
 Zarin
Â
Friends? #fb.com/zarin.m # CEO
Â
Â
Likes! # #fb.com/mobiety# Mobiety
Â
m.zarin@mobiety.ru
Â
Â
# Ń.:
 +7
 964
 528
 77
 45
Â
Â
Follow us #@mobiety# 105187,
 Moscow
Â
Kirpichnaya
 st..,
 33
Â
Follow me #@zarin# +7
 495
 772
 95
 90
 ext.
 5227
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