This presentation serves as an introduction to the concept of personal branding. Attendees created a 'brand' out of themselves - using their passion to define who they are and how they wish to be perceived by others. They took their passion and developed it into stories that they told about themselves, which they used to create their personal elevator pitch and a 160 character bio (short enough for an SMS).

1. Personal Branding
Professional Development series by DSO
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2. Tuesday, November 22, 11

3. Brands we know
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4. Personal Branding
Stories
Perception
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5. 1901 1907 1972
(c) 2000 Estate of Pablo Picasso/Artists Rights Society (ARS), New York
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6. Why is this important?
• Freelancers, Bloggers, Entrepreneurs..
• Job hunters!
• Stand out from the crowd
• Attract the people you want attention from
• More clients, more sales, more profits, more
visitors, and much more opportunities!
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7. Great!
Where do I start?
Let’s take a look at developing your brand.
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8. Who are you?
• What’s your passion?
• What are you good at?
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9. Craft an elevator
pitch/personal bio.
• Tell us about yourself in 30 seconds.
• Write about yourself in 160 characters.
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10. Support your brand!
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11. Done!
How do people find me?
Let’s take your brand and market it.
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12. Baby steps
• Tell people about about yourself
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13. Baby steps
• Tell people about about yourself
• Send that message you just wrote
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14. Business Cards?
• Your face when you’re not there!
• Name, company, contact info.
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15. Let’s take you online.
• Google yourself!
• Make sure what comes up there is you.
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17. Make a blog!
• A blog is just a quick and simple website
• Post about the stuff you like
• Get noticed online!
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19. Social Media?
Facebook, Twitter, et. al.
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21. Global Development is...
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22. Global Development is...
Disaster Preparedness
Perception Education
Healthcare Stories Infrastructure
Poverty Reduction Economics
Governance Environment
Gender Equality
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