The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
How YouTube Can Benefit Your Business? Part 1
1. How YouTube Can Benefit Your Business?
(Part 1)
By Yusuf Chowdhury
07/18/12
2. What is YouTube?
YouTube is a video sharing platform.
It allows users to upload and share
videos so viewers can comment, share and
create a community.
3. Why YouTube?
Second largest search Engine Broad Demographic:
website in the world. 18-54 age range
More then 300 MILLION Part of Google’s Search
visitors a month Engine Results Pages (SERPs)
Over 100 MILLION views 30% visit the store and 24%
monthly by mobile viewers will purchase something
In 23 countries and 55% of viewers who see a
24 different languages branded video on YouTube
+30% of viewers are looking visit the company website
for information
4. Benefits of YouTube
Great for building your brand
Establish you as an authority in your niche
when you provide great content
Drives targeted qualified traffic
FREE
Ranks better than articles & websites
5. Get Your Equipment
Camera (with Softbox Lights
microphone jack) Computer (PC or Mac)
Camera Tripod Software (video editing,
External Hard Drive teleprompter, screen
Audio (wired or capture, PowerPoint)
wireless microphone)
6. Market Research A Must!
• Keyword research using Google Keyword tool
• Look for related keywords for your niche
• Compile list of keywords for content creation
• Search those keywords in YouTube search
• Video Statistics
• Google Insights
• Google Trends
• YouTube Trends
7. Do Your Homework!
• Create YouTube Account • Find at least 3 channels
• Use your business name in your niche market
as the username • Look at the ‘most
• Upload your picture & viewed’ videos
background (optional) • Look for 1000 to 3000
• Review account settings searches a month
• Do keyword research • Set up Google alerts
and come up with a list
of 10 keywords • Upload your video!