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Intro to storytelling 1 - Why Do Startups Need Storytelling
1.
1 WHY DO STARTUPS NEED STORYTELLING
2.
BECAUSE A GOOD STORY MAKES YOU
STRONGER
3.
REASON #1 YOU'RE NOT
SELLING A PRODUCT OR A COOL DESIGN.
4.
REASON #1 YOU'RE INSPIRING USERS
TO GO ON AN ADVENTURE. OWNING THE MOMENT WELCOME TO ANYTHING IS POSSIBLE
5.
REASON #2 YOU'RE NOT
JUST CLAIMING: "I'M BETTER THAN THE REST."
6.
REASON #2 YOU'RE TELLING
A UNIQUE STORY THAT ELIMINATES THE COMPETITION. WELCOME HOME
7.
REASON #3 YOU'RE NOT
TRYING TO CLOSE A DEAL OR GROW YOUR AUDIENCE.
8.
REASON #3 YOU'RE CREATING
REAL CONNECTIONS WITH LOYAL CUSTOMERS.
9.
REASON #4 YOU DON'T
LEAVE YOUR TEAM ALONE TO BASE THEIR DECISIONS ON A GUT FEELING.
10.
REASON #4 YOU BUILD
A STRONG COMPANY CULTURE, BASED ON YOUR VISION AND PERSONALITY.
11.
REASON #5 YOU'RE NOT
BUILDING A UTILITY, THAT WILL GET SOLD AT COMMODITY PRICE. LOGO HERE
12.
REASON #5 YOU'RE CREATING BRAND
EQUITY FOR YOURSELF AND YOUR INVESTORS.
13.
In short, STORYTELLING CREATES LOVE
AND TRUST FROM YOUR USERS. THEREFORE MAKING YOU STRONGER, IN & OUT OF YOUR COMPANY.
14.
NOW SEE WHAT