1. Social Media 101
Yan Luong
02/10/2013

2. Social Media in 2013
@yan_luong

3. Markets are conversations
When you think of the Internet, don’t think of
Mack trucks full of widgets destined for
distributorships, whizzing by countless
billboards.
Think of a table for two.
Levine, Locke, Searls & Weinberger in The Cluetrain Manifesto (1999)
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4. The new media landscape…
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5. …ain’t new

6. You are a media
You have got an audience
Your audience are makers
Your audience has an audience
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7. You need a strategy
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8. You need a plan

9. You need integration

10. The social media wheel
Listen
Set
Objectives
Create
Content
Engage
Measure
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11. Listen and know your audience
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12. Going Big Brother
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13. Set objectives and define your
message(s)
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14. Social and search
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15. Social as adverstising channel

16. Define your presences and your
content
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17. Content is king
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18. You are content

19. Content trends

20. Content trends
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21. Content trends

22. Engage
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23. @yan_luong
Be useful

24. Sharing is caring

25. What is your online influence?

26. What would you do?
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27. How to measure
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28. Google analytics
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29. Social analytics
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30. Thank you!
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