1. How to Sell Social MediaJune 9, 2011 May 26, 2011

2. What is Social Media?

3. What is Social Media? “Social media is simply another arrow in the quiver of marketing, and that quiver is designed to generate revenue.” – Peter ShankmanSocial Media Expert

4. Why Social Media?

5. Business + Social Media The three most popular content marketing channels are e-newsletters, print magazines and social media. - Source: Meltwater Group, Future of Content

6. Communications + Social Media Need presence on 3 most popular websites:

7. More than 500 million active users Spend more than 700 billion minutes per month About 70% of users are outside the U.S. About 79% of global Fortune 500 companies use social media to communicate with customers & stakeholders

8. Online search is the preferred method for information about local businesses Staying above the fold Stay on top: The organic approach

9. YouTube YouTube receives more than 2 billion viewers per day Available in 19 countries 94 out of AdAge’s top 100 companies have run a campaign on YouTube

10. YouTube

11. Podcast

12. Mobile Optimization

13. Mobile Optimization

14. Mobile Optimization

15. Communications Plan

16. Monitor

17. Internal Communications “More companies are discovering that an über-connected workplace is not just about implementing a new set of tools — it is also about embracing a cultural shift to create an open environment where employees are encouraged to share, innovate and collaborate virtually.” – KarieWillyerd & Jeanne C. Meister, HarvardBusiness.org

18. Internal Communications

19. Crisis Communication

20. Crisis Communication BP Crisis

21. Facebook

22. Search Engine Marketing Ads targeted to the user, depending on information he or she shares.

23. Search Engine Marketing

24. Thank You