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SMX East: Doing Offers Right
- 1. Doing Offers Right Jim Moran | @jdmoran SMX East: Thursday, September 15
- 2. Today What’s the state of play? Is the market sustainable? Why should I care? Who should I work with? What do I do?
- 4. New Multi-Billion Dollar Industry
- 5. The Daily Deal Stack Daily Deal Sites MERCHANTS CONSUMERS Vertical Deal Sites Publishers White Label Optimization Merchant Services Data Exchanges Aggregators Consumer Services Merchant Agencies SOON…
- 6. Sustainable?
- 7. High Repeat Rate 43% of daily deal merchants in May had run at least one prior deal
- 8. High Merchant Satisfaction Data from Yipit phone survey of SMBs who have completed a Daily Deal in the last 12 months. 80 responses.Groupon’sreports repeat interest at 97% (grouponworks.com)
- 9. Breakage Rate ≤20% Recent data on Groupon is consistent: (i) breakage of 10% (TechCrunch, 8/14/10), and (ii) 20% redemption in month 1 and 15% redemption in month 12 (Chicago Tribune 8/16/10).
- 10. Profitable at 19% Retention Assumptions from industry research and Yipitphone survey of SMBs who have completed a Daily Deal in the last 12 months. 80 responses.
- 12. Why should I care?
- 13. It’s Big $5+ Billion market that did not exist two years ago
- 14. Bigger Than Local Advertising 14
- 15. It’s The Future Data from Yipit phone survey of SMBs who have completed a Daily Deal in the last 12 months. 80 responses.
- 16. Best outlets?
- 19. Google
- 20. Amazon
- 21. Best Practices?
- 22. Top Categories by Revenue Share 22
- 23. Avg. Price Point by Category 23
- 24. Deal Performance by Category 24
- 25. Industry Revenue by Price Point 25
- 26. Deal Performance by Price Point 26
- 27. Optimize for Each Variable Assumptions from industry research and Yipitphone survey of SMBs who have completed a Daily Deal in the last 12 months. 80 responses.
- 28. Thank you
- 29. Thank You Yipit.com/data @YipitData
Hinweis der Redaktion
- Trends from the last two years, and extrapolating from those trends talking a look at what’s to come – how daily deals and what I’ll call now, Local Ecommerce will eventually be a major market, representing a sizable chunk of all local spending
- One of my favorite slidesShaped up very similar to the ad tech landscape
- When I talk about sustainability, I’m talking about sustainability for the entire industry. I’m not talking about issues highlighted in the Groupon S-1 – those issues highlighting possibly deteriorating business metrics in their oldest metros speed only to the ‘margin’ of these wildly profitable businesses – what I’m here to talk about today is that the the overall spend in this category will continue to grow at a rapid paceWhat can stop this? If merchants aren’t getting a satisfactory channel for acquisition of new customers
- When I talk about sustainability, I’m talking about sustainability for the entire industry. I’m not talking about issues highlighted in the Groupon S-1 – those issues highlighting possibly deteriorating business metrics in their oldest metros speed only to the ‘margin’ of these wildly profitable businesses – what I’m here to talk about today is that the the overall spend in this category will continue to grow at a rapid paceWhat can stop this? If merchants aren’t getting a satisfactory channel for acquisition of new customers
- Daily Deal industry grew 18% in May
- Daily Deal industry grew 18% in May
- Google, capturing intent, has an opportunity to push these deals when users do searches on Google and Google Maps.Think about a hardware store
- Google, capturing intent, has an opportunity to push these deals when users do searches on Google and Google Maps