Suche senden
Hochladen
Kotler lama 1
•
Als PPT, PDF herunterladen
•
0 gefällt mir
•
88 views
ムハッマ ヤヤンヂ
Folgen
Materi Kuliah Prof. Asep Hermawan
Weniger lesen
Mehr lesen
Bildung
Melden
Teilen
Melden
Teilen
1 von 16
Jetzt herunterladen
Empfohlen
Materi Philip Kotler lama 1
Materi Philip Kotler lama 1
sigit taruna
Introduction to Marketing
Introduction to Marketing
CyrusValmadrid
Marketing and its importance
Marketing and its importance
abdul basit
Subject Module - Elective CIAKL II - Class 08
Subject Module - Elective CIAKL II - Class 08
CIAKL II - Cinema and industry alliance for knowledge and learning
Marketing concepts
Marketing concepts
Robin Gulati
Basic concepts of marketing
Basic concepts of marketing
onlinehelpassignment
Introduction to marketing management
Introduction to marketing management
Rahul Kumar
Introduction To Marketing Mm I
Introduction To Marketing Mm I
Nitin Shukla
Empfohlen
Materi Philip Kotler lama 1
Materi Philip Kotler lama 1
sigit taruna
Introduction to Marketing
Introduction to Marketing
CyrusValmadrid
Marketing and its importance
Marketing and its importance
abdul basit
Subject Module - Elective CIAKL II - Class 08
Subject Module - Elective CIAKL II - Class 08
CIAKL II - Cinema and industry alliance for knowledge and learning
Marketing concepts
Marketing concepts
Robin Gulati
Basic concepts of marketing
Basic concepts of marketing
onlinehelpassignment
Introduction to marketing management
Introduction to marketing management
Rahul Kumar
Introduction To Marketing Mm I
Introduction To Marketing Mm I
Nitin Shukla
Ad history
Ad history
abin varghese
Introduction to marketing management
Introduction to marketing management
Sandeep Vats
Marketing
Marketing
9868538768
Marketing management
Marketing management
Rahul Kataria
Marketing
Marketing
Brijmohanlalsahu
Marketing management
Marketing management
Varna Goswami
Unit 1 marketing_introduction_basic_concepts
Unit 1 marketing_introduction_basic_concepts
Ashish Awasthi
Marketing Management
Marketing Management
Tushar Gonawala
Chap 1 marketing
Chap 1 marketing
SadhanaMourya
Marketing ppt
Marketing ppt
gajjellishivaprasad
Core marketing concepts & their relevance
Core marketing concepts & their relevance
shubham mandloi
Marketing function [275]
Marketing function [275]
Nora Jamal
Difference between Marketing & Selling
Difference between Marketing & Selling
IUBAT- International University of Business Agriculture and Technology.
Chapter 1 Defining Marketing for the 21st Century
Chapter 1 Defining Marketing for the 21st Century
Jeffray Ang
Healthcare marketing is
Healthcare marketing is
Ilayaraja Subbiah
Chapter 1 ppt
Chapter 1 ppt
squink6098
Understanding Marketing Management
Understanding Marketing Management
Tribhuvan University
4ps
4ps
Tooba Fatima
Marketing ( system , elements , features )
Marketing ( system , elements , features )
NehaArora216
Marketing Management
Marketing Management
Zulfikar A. Bharmal
Scene analysis
Scene analysis
mediacoursework123sam
Τα 10 δικαιώματα του μικρού επισκέπτη ενός Μουσείου
Τα 10 δικαιώματα του μικρού επισκέπτη ενός Μουσείου
Polina Malou
Weitere ähnliche Inhalte
Was ist angesagt?
Ad history
Ad history
abin varghese
Introduction to marketing management
Introduction to marketing management
Sandeep Vats
Marketing
Marketing
9868538768
Marketing management
Marketing management
Rahul Kataria
Marketing
Marketing
Brijmohanlalsahu
Marketing management
Marketing management
Varna Goswami
Unit 1 marketing_introduction_basic_concepts
Unit 1 marketing_introduction_basic_concepts
Ashish Awasthi
Marketing Management
Marketing Management
Tushar Gonawala
Chap 1 marketing
Chap 1 marketing
SadhanaMourya
Marketing ppt
Marketing ppt
gajjellishivaprasad
Core marketing concepts & their relevance
Core marketing concepts & their relevance
shubham mandloi
Marketing function [275]
Marketing function [275]
Nora Jamal
Difference between Marketing & Selling
Difference between Marketing & Selling
IUBAT- International University of Business Agriculture and Technology.
Chapter 1 Defining Marketing for the 21st Century
Chapter 1 Defining Marketing for the 21st Century
Jeffray Ang
Healthcare marketing is
Healthcare marketing is
Ilayaraja Subbiah
Chapter 1 ppt
Chapter 1 ppt
squink6098
Understanding Marketing Management
Understanding Marketing Management
Tribhuvan University
4ps
4ps
Tooba Fatima
Marketing ( system , elements , features )
Marketing ( system , elements , features )
NehaArora216
Marketing Management
Marketing Management
Zulfikar A. Bharmal
Was ist angesagt?
(20)
Ad history
Ad history
Introduction to marketing management
Introduction to marketing management
Marketing
Marketing
Marketing management
Marketing management
Marketing
Marketing
Marketing management
Marketing management
Unit 1 marketing_introduction_basic_concepts
Unit 1 marketing_introduction_basic_concepts
Marketing Management
Marketing Management
Chap 1 marketing
Chap 1 marketing
Marketing ppt
Marketing ppt
Core marketing concepts & their relevance
Core marketing concepts & their relevance
Marketing function [275]
Marketing function [275]
Difference between Marketing & Selling
Difference between Marketing & Selling
Chapter 1 Defining Marketing for the 21st Century
Chapter 1 Defining Marketing for the 21st Century
Healthcare marketing is
Healthcare marketing is
Chapter 1 ppt
Chapter 1 ppt
Understanding Marketing Management
Understanding Marketing Management
4ps
4ps
Marketing ( system , elements , features )
Marketing ( system , elements , features )
Marketing Management
Marketing Management
Andere mochten auch
Scene analysis
Scene analysis
mediacoursework123sam
Τα 10 δικαιώματα του μικρού επισκέπτη ενός Μουσείου
Τα 10 δικαιώματα του μικρού επισκέπτη ενός Μουσείου
Polina Malou
χρυσα θωμη
χρυσα θωμη
Άγγελος Χουβαρδάς
IE Business School Application
IE Business School Application
Mohammed A. Liban ACCA
Δημιουργώ παιχνίδια στο Scratch...
Δημιουργώ παιχνίδια στο Scratch...
Άγγελος Χουβαρδάς
τεστ γλωσσα!
τεστ γλωσσα!
Άγγελος Χουβαρδάς
Kotlermm13 chapter 02
Kotlermm13 chapter 02
Youth for Better Future
Cronologias pulpares-y-perapicales
Cronologias pulpares-y-perapicales
Joshita QuIMiS
Buku panduan virtual_kit
Buku panduan virtual_kit
ngadi yanto
FutureNet Presentation Overview & Compensation Plan
FutureNet Presentation Overview & Compensation Plan
JET3 ENTERPRISES LLC
2006_Mar_SMT
2006_Mar_SMT
Evelyn Baldwin
Strategic Marketing Plan
Strategic Marketing Plan
Skalla Marketing
Andere mochten auch
(12)
Scene analysis
Scene analysis
Τα 10 δικαιώματα του μικρού επισκέπτη ενός Μουσείου
Τα 10 δικαιώματα του μικρού επισκέπτη ενός Μουσείου
χρυσα θωμη
χρυσα θωμη
IE Business School Application
IE Business School Application
Δημιουργώ παιχνίδια στο Scratch...
Δημιουργώ παιχνίδια στο Scratch...
τεστ γλωσσα!
τεστ γλωσσα!
Kotlermm13 chapter 02
Kotlermm13 chapter 02
Cronologias pulpares-y-perapicales
Cronologias pulpares-y-perapicales
Buku panduan virtual_kit
Buku panduan virtual_kit
FutureNet Presentation Overview & Compensation Plan
FutureNet Presentation Overview & Compensation Plan
2006_Mar_SMT
2006_Mar_SMT
Strategic Marketing Plan
Strategic Marketing Plan
Ähnlich wie Kotler lama 1
I S O 8859 1 C H01
I S O 8859 1 C H01
Rahul Bajaj
Introduction
Introduction
Vamsi Krishna
Ch1 defining marketing for the 21st century questions abendan
Ch1 defining marketing for the 21st century questions abendan
riaabendan
Marketing Basics
Marketing Basics
vip1233
demo class
demo class
mayankrmli
marketing management
marketing management
sandeep1arian
Unit 1 Mktg Intro_Mix_Envi_Seg_CB.pptx
Unit 1 Mktg Intro_Mix_Envi_Seg_CB.pptx
Madhusudan Rao Datrika
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1
ahimbisibwelamed
DEFINING MARKETING FOR THE 21ST CENTURY
DEFINING MARKETING FOR THE 21ST CENTURY
Nina Yuniarsih
Strategic Markiting
Strategic Markiting
Muhammad Imad
Rahul s vemula
Rahul s vemula
Embadi Mahesh
Understanding Marketing Management
Understanding Marketing Management
Homework Guru
basic01_ppt.ppt
basic01_ppt.ppt
Numan Nomi
1356947482.9353caiibgbmmarketingmngtmodule d
1356947482.9353caiibgbmmarketingmngtmodule d
Fussa Dhaza
1356947482.9353caiibgbmmarketingmngtmodule d
1356947482.9353caiibgbmmarketingmngtmodule d
محمد الجوري
Introduction to marketing
Introduction to marketing
tspach
Introduction to Marketing Management (1).ppt
Introduction to Marketing Management (1).ppt
reemasingh95
Introduction to Marketing Management.ppt
Introduction to Marketing Management.ppt
Sinu54
Introduction to Marketing Management.ppt
Introduction to Marketing Management.ppt
ritissJunior
Introduction to Marketing Management.ppt
Introduction to Marketing Management.ppt
ritissJunior
Ähnlich wie Kotler lama 1
(20)
I S O 8859 1 C H01
I S O 8859 1 C H01
Introduction
Introduction
Ch1 defining marketing for the 21st century questions abendan
Ch1 defining marketing for the 21st century questions abendan
Marketing Basics
Marketing Basics
demo class
demo class
marketing management
marketing management
Unit 1 Mktg Intro_Mix_Envi_Seg_CB.pptx
Unit 1 Mktg Intro_Mix_Envi_Seg_CB.pptx
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1
mbm_6109_cat_one[1] CAT 1.docx Submitted for review CAT 1
DEFINING MARKETING FOR THE 21ST CENTURY
DEFINING MARKETING FOR THE 21ST CENTURY
Strategic Markiting
Strategic Markiting
Rahul s vemula
Rahul s vemula
Understanding Marketing Management
Understanding Marketing Management
basic01_ppt.ppt
basic01_ppt.ppt
1356947482.9353caiibgbmmarketingmngtmodule d
1356947482.9353caiibgbmmarketingmngtmodule d
1356947482.9353caiibgbmmarketingmngtmodule d
1356947482.9353caiibgbmmarketingmngtmodule d
Introduction to marketing
Introduction to marketing
Introduction to Marketing Management (1).ppt
Introduction to Marketing Management (1).ppt
Introduction to Marketing Management.ppt
Introduction to Marketing Management.ppt
Introduction to Marketing Management.ppt
Introduction to Marketing Management.ppt
Introduction to Marketing Management.ppt
Introduction to Marketing Management.ppt
Mehr von ムハッマ ヤヤンヂ
Manajemen principle (part- 2) evolusi manajemen dan lingkungan manajemen-1
Manajemen principle (part- 2) evolusi manajemen dan lingkungan manajemen-1
ムハッマ ヤヤンヂ
Manajemen principle (part- 3) planning function-1
Manajemen principle (part- 3) planning function-1
ムハッマ ヤヤンヂ
Kotler mm 13e_basic_07
Kotler mm 13e_basic_07
ムハッマ ヤヤンヂ
Kotler mm 13e_basic_08
Kotler mm 13e_basic_08
ムハッマ ヤヤンヂ
Kotler mm 13e_basic_10
Kotler mm 13e_basic_10
ムハッマ ヤヤンヂ
Kotler mm 13e_basic_05
Kotler mm 13e_basic_05
ムハッマ ヤヤンヂ
Kotler mm 13e_basic_09
Kotler mm 13e_basic_09
ムハッマ ヤヤンヂ
Kotler mm 13e_basic_06
Kotler mm 13e_basic_06
ムハッマ ヤヤンヂ
Kotler mm 13e_basic_04
Kotler mm 13e_basic_04
ムハッマ ヤヤンヂ
Kotler mm 13e_basic_03
Kotler mm 13e_basic_03
ムハッマ ヤヤンヂ
Kotler mm 13e_basic_02
Kotler mm 13e_basic_02
ムハッマ ヤヤンヂ
Kotler mm 13e_basic_01
Kotler mm 13e_basic_01
ムハッマ ヤヤンヂ
Kotler lama 9
Kotler lama 9
ムハッマ ヤヤンヂ
Kotler lama 2
Kotler lama 2
ムハッマ ヤヤンヂ
Dell komputer
Dell komputer
ムハッマ ヤヤンヂ
Ch01 kotler lama
Ch01 kotler lama
ムハッマ ヤヤンヂ
Kotler lama 3
Kotler lama 3
ムハッマ ヤヤンヂ
Kel filosofi sosial dan politik(1)
Kel filosofi sosial dan politik(1)
ムハッマ ヤヤンヂ
H06 s ch 05-money market -sept2013
H06 s ch 05-money market -sept2013
ムハッマ ヤヤンヂ
H05 govt securities market -sept2013
H05 govt securities market -sept2013
ムハッマ ヤヤンヂ
Mehr von ムハッマ ヤヤンヂ
(20)
Manajemen principle (part- 2) evolusi manajemen dan lingkungan manajemen-1
Manajemen principle (part- 2) evolusi manajemen dan lingkungan manajemen-1
Manajemen principle (part- 3) planning function-1
Manajemen principle (part- 3) planning function-1
Kotler mm 13e_basic_07
Kotler mm 13e_basic_07
Kotler mm 13e_basic_08
Kotler mm 13e_basic_08
Kotler mm 13e_basic_10
Kotler mm 13e_basic_10
Kotler mm 13e_basic_05
Kotler mm 13e_basic_05
Kotler mm 13e_basic_09
Kotler mm 13e_basic_09
Kotler mm 13e_basic_06
Kotler mm 13e_basic_06
Kotler mm 13e_basic_04
Kotler mm 13e_basic_04
Kotler mm 13e_basic_03
Kotler mm 13e_basic_03
Kotler mm 13e_basic_02
Kotler mm 13e_basic_02
Kotler mm 13e_basic_01
Kotler mm 13e_basic_01
Kotler lama 9
Kotler lama 9
Kotler lama 2
Kotler lama 2
Dell komputer
Dell komputer
Ch01 kotler lama
Ch01 kotler lama
Kotler lama 3
Kotler lama 3
Kel filosofi sosial dan politik(1)
Kel filosofi sosial dan politik(1)
H06 s ch 05-money market -sept2013
H06 s ch 05-money market -sept2013
H05 govt securities market -sept2013
H05 govt securities market -sept2013
Kürzlich hochgeladen
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
jbellavia9
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
Nguyen Thanh Tu Collection
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
TechSoup
PROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docx
PoojaSen20
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
TechSoup
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
Nirmal Dwivedi
Application orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
RamjanShidvankar
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
camerronhm
Spatium Project Simulation student brief
Spatium Project Simulation student brief
Association for Project Management
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
Celine George
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
Sherif Taha
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
AnaAcapella
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
MaryamAhmad92
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
Admir Softic
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptx
Amita Gupta
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
Amanpreet Kaur
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
Poonam Aher Patil
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
Poh-Sun Goh
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptx
callscotland1987
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
David Douglas School District
Kürzlich hochgeladen
(20)
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
PROCESS RECORDING FORMAT.docx
PROCESS RECORDING FORMAT.docx
Introduction to Nonprofit Accounting: The Basics
Introduction to Nonprofit Accounting: The Basics
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
Application orientated numerical on hev.ppt
Application orientated numerical on hev.ppt
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
Spatium Project Simulation student brief
Spatium Project Simulation student brief
How to Manage Global Discount in Odoo 17 POS
How to Manage Global Discount in Odoo 17 POS
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
Spellings Wk 3 English CAPS CARES Please Practise
Spellings Wk 3 English CAPS CARES Please Practise
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
Third Battle of Panipat detailed notes.pptx
Third Battle of Panipat detailed notes.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
Dyslexia AI Workshop for Slideshare.pptx
Dyslexia AI Workshop for Slideshare.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
Asian American Pacific Islander Month DDSD 2024.pptx
Kotler lama 1
1.
2.
©2000 Prentice Hall Objectives Course
OrganizationCourse Organization Tasks of MarketingTasks of Marketing Major Concepts & Tools of MarketingMajor Concepts & Tools of Marketing Marketplace OrientationsMarketplace Orientations Marketing’s Responses to NewMarketing’s Responses to New ChallengesChallenges
3.
©2000 Prentice Hall Course/Text
Organization Part I - Understanding MarketingPart I - Understanding Marketing ManagementManagement Part II - Analyzing MarketingPart II - Analyzing Marketing OpportunitiesOpportunities Part III - Developing MarketingPart III - Developing Marketing StrategiesStrategies Part IV - Shaping the Market OfferingPart IV - Shaping the Market Offering Part V - Managing & DeliveringPart V - Managing & Delivering Marketing ProgramsMarketing Programs
4.
©2000 Prentice Hall Defining
Marketing Marketing is a societal process byMarketing is a societal process by which individuals and groups obtainwhich individuals and groups obtain what they need and want throughwhat they need and want through creating, offering, and freelycreating, offering, and freely exchanging products and services ofexchanging products and services of value with others.value with others. - Philip Kotler (p. 7)- Philip Kotler (p. 7)
5.
©2000 Prentice Hall Core
Concepts of Marketing Product or OfferingProduct or Offering Value and SatisfactionValue and Satisfaction Needs, Wants, and DemandsNeeds, Wants, and Demands Exchange and TransactionsExchange and Transactions Relationships and NetworksRelationships and Networks Target Markets & SegmentationTarget Markets & Segmentation Marketing ChannelsMarketing Channels Supply ChainSupply Chain CompetitionCompetition Marketing EnvironmentMarketing Environment
6.
©2000 Prentice Hall Simple
Marketing System Industry (a collection of sellers) Market (a collection of Buyers) Goods/services Money Communication Information
7.
©2000 Prentice Hall Manufacturer markets Services,Services, moneymoney Government markets Services,Services, moneymoney ServicesServices Services,Services, moneymoney TaxesTaxes Taxes,Taxes, goodsgoods Taxes,Taxes, goodsgoods Taxes,Taxes, goodsgoods MoneyMoney
MoneyMoney Consumer markets Intermediary marketsGoods, servicesGoods, services Goods, servicesGoods, services ResourcesResources ResourcesResources Resource markets MoneyMoney MoneyMoney Structure of Flows
8.
©2000 Prentice Hall The
Four PsThe Four Ps Marketing Mix Product Price Promotion Place The Four Cs Customer Solution Customer Cost Communication Conven- ience
9.
©2000 Prentice Hall Production
ConceptProduction Concept Product ConceptProduct Concept Selling ConceptSelling Concept Marketing ConceptMarketing Concept Consumers prefer products that are widely available and inexpensive Consumers favor products that offer the most quality, performance, or innovative features Consumers will buy products only if the company aggressively promotes/sells these products Focuses on needs/ wants of target markets & delivering value better than competitors Company Orientations Towards the Marketplace
10.
©2000 Prentice Hall Market Integrated marketing Profits
through customer satisfaction Customer needs (b) The marketing concept Factory Existing products Selling and promotion Profits through sales volume Starting point Focus Means Ends (a) The selling concept Customer Delivered Value
11.
©2000 Prentice Hall Customers Front-line
people Middle Management Top Management Traditional Organization Chart
12.
©2000 Prentice Hall Customer-Oriented Organization
Chart Customers Front-line people Middle management Top manage- ment C ustom ers C ustom ers
13.
©2000 Prentice Hall Evolving
Views of Marketing’s Role a. Marketing as an equal function FinanceProduction Marketing Human resources b. Marketing as a more important function Finance Human resources Marketing Production
14.
©2000 Prentice Hall Evolving
Views of Marketing’s Role c. Marketing as the major function Marketing Finance Human resources Production d. The customer as the controlling factor Customer H um an resources Finance Production M arketing
15.
©2000 Prentice Hall Evolving
Views of Marketing’s Role e. The customer as the controlling function and marketing as the integrative function Customer Marketing Production Human resources Finance
16.
©2000 Prentice Hall Review Course
OrganizationCourse Organization Tasks of MarketingTasks of Marketing Major Concepts & Tools of MarketingMajor Concepts & Tools of Marketing Marketplace OrientationsMarketplace Orientations Marketing’s Responses to NewMarketing’s Responses to New ChallengesChallenges
Jetzt herunterladen