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  1. NAIP , KCC & ATIC PreparedBy : SONDARVA AGNES Extension 1st semester BACA, AAU, Anand
  2. NAIP  The recently concluded National Agricultural Technology Project (NATP) led by the ICAR, was aimed to implement the shared understanding of the Government of India and the World Bank on technology-led-pro- poor growth, and it facilitated the public sector reform process for accelerating the flow of agricultural technologies. The challenges, opportunities and lessons learnt in the NATP have provided a useful framework to move forward in the development process.
  3.  A key lesson from the NATP is that deliberate investments in partnership building and shared governance are required to speed up technology adaptation and Dissemination.  To fulfill the GoaI’s objectives as expressed in India’s NPA, the ICAR has initiated National Agricultural Innovation Project (NAIP), which accords high priority to generation and transfer of agricultural technologies, and suggests innovations in the technology system.
  4.  OVERALL OBJECTIVE OF THE NAIP  To facilitate an accelerated and sustainable transformation of the Indian agriculture so that it can support poverty alleviation and income generation through collaborative development and application of agricultural innovations by the public organizations in partnership with farmers’ groups, the private sector and other stakeholders.
  5.  The specific objectives are:  To build the critical capacity of the ICAR as a catalyzing agent for management of change in the Indian NARS  To promote ‘production to consumption systems research’ in priority areas/ themes to enhance productivity, nutrition, profitability, income and employment  To improve livelihood security of rural people living in the selected disadvantaged regions through technology-led innovation systems, encompassing the wider process of social and economic change covering all stakeholders  To build capacity to undertake basic and strategic research in frontier areas to meet challenges in technology development in the immediate and predictable future
  6. COMPONENTS OF NAIP The NAIP will function through four components: (1) The ICAR as the Catalyzing Agent for the Management of Change in the Indian NARS. (2) Research on Production to Consumption Systems (PCS). (3) Research on Sustainable Rural Livelihood Security (SRLS). (4) Basic and Strategic Research in the Frontier Areas of Agricultural Sciences (BSR).
  7. KCC  The Department of Agriculture & Cooperation, Ministry of Agriculture, Govt. of India has launched Kisan Call Centers with a view to leverage the extensive telecom infrastructure in the country to deliver extension services to the farming community. The purpose of these Call Centers is mainly to respond to issues raised by farmers instantly in the local language, on continuous basis.
  8.  A Kisan Call Center consists of a complex of telecommunication infrastructure, computer support and human resources organized to manage effectively and efficiently the queries raised by farmers instantly in the local language. Mainly, Subject Matter Specialists (SMSs) using telephone and computer, interact with farmers to understand the problem and answer the queries at a Call Centre.  This is a functional area within an organization like Research Stations, ATICs, KVKs Agricultural Colleges, or an outsourced, where separate facilities exist solely to answer inbound calls or make outbound telephone calls, to resolve the queries of pending calls. Usually it refers to a sophisticated voice operations center that provides a full range of inbound or outbound call handling services including customer support, direct assistance, multi-lingual customer support and other services.
  9.  This is a new dimension in Agriculture Extension Management, which takes account of, and makes full use of on-going information and communication revolution, by optimally utilizing the communication bandwidth to serve the farming community in remotest areas of the country by connecting them to best of the agricultural scientific community. This is an important value multiplier for the existing extension mechanisms, which find it otherwise difficult (in terms of infrastructure and finances) to reach their desired clientele. This will enable establishment of close linkages and seamless communication mechanism among the key stakeholders in the extension system namely – Agricultural Scientists, Extension Functionaries, Farmers and Marketing Agencies.  Farmer Dials Help Line No: 1800-180-1551
  10. Infrastructure  The Kisan Call Center infrastructure is placed at three locations namely  A professionally managed Call Center (Level-I)  A Response Center in each organization, where services of Subject Matter Specialists are made available (Level-II)  The Nodal Cell (Level-III)
  11. ATIC  The Agricultural Technology Information Centres (ATICs) are established to provide greater coordination and intensive interaction between the researchers and technology users beyond individual units of research institutions in contributing towards the dissemination of information. Each ATIC will serve as a "Single Window System" with an objective to help Farmers and other stake holders such as Farmer-Entrepreneurs, Extension workers, Development agencies, Non-Government Agencies( NGOs) and private sector organisations to provide solutions to their location - specific problems in agriculture and make available all the technological information along with technology inputs and products for testing and use by them. The ATICs need to be demand driven and well integrated with research and financially sustainable, lay greater emphasis on location- specific and system based sustainable technologies.
  12.  Specifically, the ATICs provide  Diagnostic services for soil testing, plant and livestock health,  Supply research products such as seeds, planting materials, livestock breeds, poultry strains, fish seed, processed products etc., emerging from an institution for testing and adaptation by various clientele, Disseminate information through published literature, audio - visual aids and electronic media, provide an opportunity to institutions for resource generation through sale of their technologies, and, support the district level Agricultural Technology Management Agencies( ATMAs) in technology dissemination wherever they are available.
  13. Organisational Chart
  14. Objectives  To build up required confidence among farmers and to strengthen linkage between the institute and the farmers.  To provide diagnostic and advisory services such as soil testing, plant health clinic, and disease identification and veterinary services ect.  To sale and distribute improved products emerging as a result of research being done at the institute like seed, plants, livestock, breeds, fish seeds, poultry trains and processed products ect.  To provide an overview of improved technology through published literatures and other communication materials.  To overcome technology dissemination loss and to provide direct access to farmers to improved expertise as well as products of technology. To provide an opportunity to different divisions as well as the centers to have resource generation through sale of their technologies.
  15. Mandate  To render farm advisory services through multidisciplinary approach to problem serving.  To offer single window delivery system for agricultural information as well as products and technologies developed by the institute in order to develop quality service to clientele.  To provide all information to the farmers under one roof.
  16. Training Programme / Activities  Training of farm woman & farmers for providing scientific information  Lectures to students  Introductory talk to approaching farmers on working of ATIC  Participation in state festivals & exhibitions  Trainings to students are provided on diagnosis of crop disorders and establishing links with the farmers.