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1. USA B2C E-Commerce Report 2010
April 2010
Provided by
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
April 2010
Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
67
Covered Countries
USA
Price
€1,450 (excl. VAT)
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2. USA B2C E-Commerce Report 2010
Key Findings
Covering Trends, Sales, Shares, Products, Users/Shoppers and Players
• Despite the recession in the US economy, online buyers spent USD 29 billion during the 2009 holiday season.
• By the end of the second quarter of 2009, about 7% of US consumers bought goods or conducted financial
transactions via cell phone.
• “Video Games, Consoles & Accessories” was the Top growing online product category in 2008.
• The number of Internet users in the US is forecasted to reach 205 million in 2010, accounting for 66% of
the total population.
• In 2008, Amazon was by far the leading Internet retailer in the US with a sales volume of USD 19 billion,
followed by Staples with 8 billion.
Company and Product Information
About our Reports
Market reports by yStats.com inform top managers about recent market trends and assist with
strategic company decisions
A list of advantages
• yStats.com provides secondary market research: By using various sources of information we ensure
maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of
the market situation.
• The analyses, statistical reports and forecasts are only based on reliable sources including national and
international statistical offices, industry and trade associations, business reports, business and company
databases, journals, company registries and news portals.
• Our international employees research and filter all sources and translate relevant information into English.
This ensures that the content of the original studies is correctly interpreted.
• yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board
presentations or be individually adapted.
• If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
About yStats.com
• Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on
markets and competitors for top managers from various industries including retail, home shopping,
e-commerce, telecommunications, logistics and energy.
• Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong
international focus.
• Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post.
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany

3. USA B2C E-Commerce Report 2010
Table of Contents
1. Trends 3. Shares
• 6 Key Trends in US Online Retail 2010 • US B2C E-Commerce as a % of total Retail Sales,
• Online Activities of US Senior (65+) Internet 2007-2008
Users, June 2009
• Change in US Online Sales by Business Model, 4. Products
in %, Q1 2009 vs. Q1 2008
• Top US Gaming Sites, by Unique Visitors and • Top Growing US B2C E-Commerce Categories, in
Change vs. 2008, May 2009 %, 2008 vs. 2007
• Website Features which increase the Likelihood • Top 10 Online Purchase/Transaction Categories
to Purchase from that Website in the US, in % of among US Adult Online Buyers, in % of
Respondents, 2009 Respondents, 2008
• US Female Purchase Decisions - the leading
Influences, % of respondents, August 2009 5. Users / Shoppers
• Channels Offering the best Deals for US Online
Buyers, in % of Respondents, November 2009 • Development of Internet Users and its Percentage
• Online Book Market Trends in the US of Country Population in the US, 2007-2013f
• US Online Holiday Spending in December 2009 • Development of Internet Shoppers and their Per-
centage of Internet Users in the US, 2006-2011f
• Top US Gaming Sites, by Unique Visitors and Chan
ge vs. 2008, May 2009 • Total Broadband Subscribers in the US, compared
to Germany and OECD Average, 2003-June 2008
• US Mobile Phone Users, millions and Penetration in
%, 2008-2013f • Total Broadband Subscribers per 100 Inhabitants
in the US, compared to Germany & OECD Average,
• US Mobile Internet Users, millions and Penetration
2003-June 2008
in %, 2008-2013f
• Broadband Subscribers in the US, by Access
• Mobile Content Activities of US Mobile Content
Technology, compared to the OECD Average in
Users, in % of Respondents, May 2009
%, June 2008
• US M-Commerce Trends: Products and
Applications, Food, Clothing and Apparel,
Smartphone Usage, Sterling Commerce 6. Players
Activities, Research via Mobile Phones,
Guidance Issues, Platform of Artificial Life Inc., • Top 10 US Internet Retailers, by Web Sales in
Platform of Demandware, Mobile Loyalty USD billion, 2008
Solution of Motorola • Top 10 US Internet Retailers, by Unique Visitors
and Audience Reach, February 2010
• US T-Commerce Trends: News about
• Top 10 Online Retailers Based on Conversion
T-Commerce Provider iCueTV
Rate, November 2009
• Favorite 50 US Internet Retailers
• Facts about Amazon.com
2. Sales
• Facts about Staples.com
• US Total Retail Sales and Sales of Electronic Shop- • Facts about Dell.com
ping and Mail-Order Houses, in USD billion, 2002- • News about Zappos.com
2008
• News about Walmart.com
• US B2C E-Commerce Sales, in USD billion and
• News about Target.com
% Increase vs. prior year, 2008-2014f
• News about Talbots.com
• US B2C E-Commerce Sales, by Retail and Online
Travel Sales, in USD bil. and % change, • News about eBay.com
2008-2013f • News about Nordstrom.com
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany

4. USA B2C E-Commerce Report 2010
Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends Sales Shares Products Users / Shoppers Players
The number of Internet users in the US is forecasted to reach
205 million in 2010, accounting for 66% of the total population.
Development of Internet Users (million) and its Percentage of Country Population in the US, 2007-2013f
350 75%
69%
300 68% 70%
entage of Country Population
67%
Numb of Internet Users (million)
66%
65%
s
63%
P
250 65%
62%
221
216
211
205
199
200 193 60%
187
ber
Perce
150 55%
100 50%
2007
2008
2009
2010
2011
2012
Number of Internet Users Percentage of Country Population 2013
Note: an Internet user is a person of any age who uses the Internet from any location at least once per month
Source: eMarketer, February 2009
45
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends Sales Shares Products Users / Shoppers Players
Furthermore, office equipment retailer Staples reached online sales of
USD 7.7 billion in 2008.
Facts about Staples.com
Name of
Staples
Company
Homepage www.staples.com
Vertical
Retailer
Integration
Business
Multi-Category Retailer
Model
Product Range Office equipment etc.
Revenue/
Web sales of USD 7.7 billion in 2008
Financials
• With total 2009 retail sales of $24 billion
and 91,000 associates worldwide,
Staples operates in 25 countries
throughout North and South America,
Europe, Asia and Australia serving
businesses of all sizes and consumers.
Others
• Staples invented the office superstore
concept in 1986 and today ranks second
worldwide in e-commerce sales.
• The company is headquartered outside
Boston.
Source: Internet Retailer, trade press, company research
59
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany

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yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany