Free Report Samples for our publication " Singapore B2C E-Commerce Market 2018". Find the full 2019 report available for purchase at: https://bit.ly/3t5P3RM

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GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
reported data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the currency
figure be in the future, the average exchange rate of the past 12 months is used.

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METHODOLOGY OF THE CURRENT REPORT
Report Coverage
 This report covers the B2C E-Commerce market in Singapore. A broad definition of retail E-Commerce used by some original sources cited in this report might
include both B2C and C2C E-Commerce.
 The report contains relevant information about international comparisons, market trends, B2C E-Commerce sales and shares, Internet users and shoppers,
products, payment methods, delivery and players.
Report Structure
 The report starts with an overview of the B2C E-Commerce market and international comparisons, where the relevant country is compared to other countries in
the region in terms of criteria relevant to E-Commerce.
 Next, the “Trends” section includes an overview of market trends, such as M-Commerce.
 The section “Sales & Shares” covers the development of retail B2C E-Commerce sales and E-Commerce’s share of total retail sales.
 In the “Users & Shoppers” section, information about Internet penetration and online shoppers is included.
 Afterwards, the section “Products” shows the leading product categories purchased online.
 The next section, “Payment”, covers the payment methods most used by online shoppers.
 Furthermore, the “Delivery” section covers information related to delivery in B2C E-Commerce.
 Finally, the “Players” section includes information about the leading E-Commerce companies, including a ranking of top online shopping platforms by website
visits.

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DEFINITIONS
 B2C E-COMMERCE
the sale of products (and services) through electronic transactions via the Internet from businesses to
consumers (B2C). A broader definition of retail E-Commerce applied by some sources also includes consumer-
to-consumer (C2C) sales.
 E-COMMERCE SALES
the total sales generated either on the E-Commerce market in a certain country or region, or the total sales
generated through E-Commerce by a player on the market.
 M-COMMERCE
M-Commerce, also called “Mobile Commerce”, means the sale of products (and services) through electronic
transactions via mobile devices, such as mobile phones, tablets and smartphones.
 OMNICHANNEL
an approach to retail that strives to provide the customer with the seamless shopping experience across all
retail channels, such as in-store, online and mobile.
 INTERNET USERS the total number of inhabitants in a certain country that regularly accesses the Internet.
 ONLINE SHOPPERS the total number of inhabitants in a certain country or region that participates in B2C E-Commerce.
 E-COMMERCE MARKETPLACE
platforms where third-party merchants (B2C) or individuals (C2C) can sell their digital or physical products
online whereas the marketplace operator acts as an intermediary.
 CROSS-BORDER E-COMMERCE
the sale of goods (and services) directly to consumers in other countries, with orders delivered from the country
where the foreign shop is based or from a central logistics facility, i.e. across the country’s borders.
The following expressions and definitions are used in this market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts

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TABLE OF CONTENTS (1 OF 3)
1. Management Summary
2. Overview & International Comparisons
• B2C E-Commerce Market Overview and International Comparisons, April 2018
• Retail E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, in USD billion, 2016 & 2021f, and CAGR,
in %, 2016-2021f
• Ranking of Selected Countries in Southeast Asia by Estimated B2C E-Commerce Sales, incl. Indonesia, Malaysia, Philippines,
Singapore, Thailand, Vietnam, 2017e & 2021f
• Selected Socio-Economic Characteristics, incl. Population, in thousands, GDP, in USD million, Y-o-Y Change in GDP, in %, GDP per
Capita, in USD, and GDP per Capita PPP, in International Dollars, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam,
2016
• Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2015 & 2016
• Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 & 2022f
• Breakdown of Digital Consumers in Six Southeast Asian Markets by Country, in %, by Indonesia, Malaysia, Philippines, Singapore,
Thailand, Vietnam, 2017
• Year-on-Year Growth Rate in Number of Digital Consumers, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam,
2017
• Annual Online Spending per Online Shopper, in USD, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 & 2022f
• Online Activities Performed via Computer at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore,
Thailand and Vietnam, 2017
• Online Activities Performed via Smartphone at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines, Singapore,
Thailand and Vietnam, 2017
• Share of Internet Users Accessing the Internet via Smartphone, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand and
Vietnam, 2017
• Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
• Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand,
Vietnam, June 2017
• Breakdown of the Number of E-Commerce Orders by Payment Methods, in %, by Indonesia, Philippines, Singapore, Thailand, March
2017
• Payment Methods Offered by E-Commerce Merchants, in % of E-Commerce Merchants, by Indonesia, Malaysia, Philippines, Singapore,
Thailand, Vietnam, June 2017

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TABLE OF CONTENTS (2 OF 3)
3. Trends
• Breakdown of Internet Traffic by Device, in %, February 2018
• Breakdown of Online Shoppers by Device Used, in %, 12 Months to July 2017
• Breakdown of Most Recent E-Commerce Purchases via Mobile and Other Devices, in % of Online Shoppers, August 2017
• Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June 2017
• Share of Internet users Who Discover New Products and Services Through Online Research, in %, and Who Conduct Digital Research
While In-Store, in %, 2016
4. Sales & Shares
• B2C E-Commerce Sales, in USD billion, 2016 & 2020f
• Retail E-Commerce Sales, in USD billion, 2016 & 2021f
• B2C E-Commerce Share of Total Retail Sales, in %, 2016
• Share of Retail E-Commerce Sales in Total Retail Sales, in % and in USD billion, 2017e
• B2C E-Commerce Share of Total Retail Sales, in %, January 2018
5. Internet Users & Online Shoppers
• Internet User Penetration, in % of Individuals, 2010 – 2016
• Internet Penetration, in % of Individuals, 2017 & 2022f
• Online Shoppers Penetration, in % of Internet Users, 2017 & 2022f
• Annual Online Spending per Online Shopper, in USD, 2017 & 2022f
• Online Shopper Penetration, in % of Consumers, August 2017
• Breakdown of Online Shoppers by Age Group, in %, 12 Months to July 2017
6. Products
• Breakdown of B2C E-Commerce Sales by Product Category, in %, 2016
• B2C E-Commerce Share of Retail Sales of “Apparel and Footwear”, Compared to B2C E-Commerce Share of Total Retail Sales, in %,
2016
7. Payment
• Share of Cards and Digital Wallets in E-Commerce Sales, in %, 2013 & 2017e
• Share of Credit Card Holders Who Used Mobile Wallets to Make Payments from Credit Card, 2016 & 2017

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TABLE OF CONTENTS (3 OF 3)
7. Payment (Cont.)
• Card Payment Transactions Number, in millions, Value, in SGD million, and Average Value, in SGD, by Transaction Type, incl. Card Not
Present Payment, 2015 - H1 2017
• Most Important Factors When Shopping Online, in % of Online Shoppers, November 2016
8. Delivery
• Delivery Methods and Costs of 3 Major Players by the Number of Unique Visitors, March 2018
9. Players
• Overview of B2C E-Commerce Players, April 2018
• Market Shares of the Top 7 B2C E-Commerce Players, in %, 2016
• Top 10 Local E-Commerce Websites, by Average Monthly Visits, in thousands, Q4 2017
• Top 5 E-Commerce Websites, by Unique Visitors via Desktop, in thousands, August 2017

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1. Management Summary 10 – 12
2. Overview & International Comparisons 13 – 29
3. Trends 30 – 35
4. Sales & Shares 36 – 41
5. Internet Users & Online Shoppers 42 – 48
6. Products 49 – 51
7. Payment 52 – 56
8. Delivery 57 – 58
9. Players 59 – 63

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Online Shoppers Who
Made Their Latest Online
Purchase via Mobile
40%
Others
60%
Four in ten online shoppers in Singapore made their latest digital
purchase via mobile, according to a survey from August 2017.
Singapore: Breakdown of Most Recent E-Commerce Purchases via Mobile and Other Devices, in % of
Online Shoppers, August 2017
Definition: share of connected consumers who made their latest online purchase via mobile
Survey: based on a survey of 70,000 consumers in 56 countries in May-August 2017; in Singapore, 1,037 quantitative interviews were conducted
Source: Kantar TNS, December 2017

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210
387
432
698
988
0 200 400 600 800 1000 1200
EZBuy.sg
Apple
Giosis Ggroup (Qoo10)
Amazon
Alibaba (including Lazada)
in thousands
In terms of unique website visits from desktop, Alibaba’s websites,
including Lazada, ranked the highest in Singapore in August 2017.
Singapore: Top 5 E-Commerce Websites, by Unique Visitors via Desktop, in thousands, August 2017
Note: ranks top 5 website properties in the “retail” category; excludes mobile visits
Source: ComScore MMX cited by Bloomberg, October 2017

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