Questions Covered in the report: - How much sales will be generated on B2B E-Commerce marketplaces worldwide in 2024? - What is marketplaces’ share of global B2B E-Commerce sales? - How high is the usage rate of B2B E-Commerce marketplaces among B2B buyers worldwide? - What motivates small businesses to source through online marketplaces? - What are the leading global B2B E-Commerce marketplaces? Full report here: https://bit.ly/3yrttec

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GENERAL METHODOLOGY OF MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research. Secondary research is information gathered from previously published sources. Our reports are
based on information and data acquired from national and international statistical offices, industry and trade associations, business reports, business and
company databases, journals, company registries, news portals and many other reliable sources. By using various sources we ensure maximum objectivity for
reported data. As a result, companies gain a precise and unbiased impression of the market situation.
 Cross referencing of data is conducted in order to ensure validity and reliability.
 The source of information and its release date are provided on every chart. It is possible that the information contained in one chart is derived from several
sources. If this is the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months prior to the date of report publication. Exact publication dates are mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C E-Commerce, which might include mobile commerce. As definitions may vary among sources, exact
definition used by the source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings, line graphs and tables. Every chart contains an Action Title, which summarizes the main
idea/finding of the chart and a Subtitle, which provides necessary information about the country, the topic, units or measures of currency, and the applicable time
period(s) to which the data refers. With respect to rankings, it is possible that the summation of all categories amounts to more than 100%. In this case, multiple
answers were possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following order: Cover page, preface, legal notice, methodology, definitions, table of contents,
management summary (summarizing main information contained in each section of report) and report content (divided into sections and chapters). When
available, we also include forecasts in our report content. These forecasts are not our own; they are published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging markets, ranked in order of importance by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for example the time of survey and number of people surveyed, is provided in the form of a note. In
some cases, the note (also) contains additional information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local currencies are most often used. When referencing currency values in the Action Title, the EUR
values are also provided in brackets. The conversions are made using the average currency exchange rate for the respective time period. Should the currency
figure be in the future, the average exchange rate of the past 12 months is used.

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METHODOLOGY OF THE CURRENT REPORT
Report Coverage
 This report covers the global B2B E-Commerce market with a focus on B2B E-Commerce marketplaces. In this report, marketplaces are defined as platforms
where third-party businesses, suppliers and manufacturers can sell their products online whereas the marketplace operator acts as an intermediary. The
examples of B2B E-Commerce marketplaces include Amazon Business and Alibaba.com.
 In addition to the global data, major global regions in worldwide B2B E-Commerce were covered in the report, including Asia-Pacific, Europe, North America,
Latin America, the Middle East and Africa. Data availability varied by region and country.
Report Structure
 The report opens with a global chapter. It includes information on the global B2B E-Commerce marketplace development and projections, top market trends and
marketplace penetration rates. The major qualitative developments were also summarized on a text chart included in the global chapter.
 In addition to market data, the global chapter also includes profiles of three selected leading B2B E-Commerce marketplaces representing three global regions:
Asia-Pacific (Alibaba), North America (Amazon Business) and Europe (Mercateo).
 The rest of the report is divided by regions, with each regional section containing county chapters and/or regional information, where available. The regions and
countries are ranked by total E-Commerce sales volume or related criteria, such as share of companies selling and/or purchasing online.
 Depending on data availability, the following types of information were included: ranking of purchasing/selling channels used in B2B commerce and
marketplaces’ rank among them, top reasons to use marketplaces according to their users, and other relevant information. Not all types of data mentioned were
included for each section due to varying information availability.
 Furthermore, each regional chapter includes an overview of some of the B2B E-Commerce marketplaces and classified portals in the respective region.

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DEFINITIONS
 B2B E-COMMERCE
Internet-based transactions between businesses. A broad definition of B2B E-Commerce includes both web-
based sales and sales through other digital and electronic channels, such as EDI-type sales and sales
negotiated via electronic means but not necessarily transacted online, while a narrow definition includes web-
and app-based sales only.
 B2B E-COMMERCE SALES
the total sales generated either on the B2B E-Commerce market in a certain country or region, or the total sales
generated through B2B E-Commerce by companies.
 B2B E-COMMERCE MARKETPLACE
platform where third-party businesses, suppliers and manufacturers can sell their products online whereas the
marketplace operator acts as an intermediary. The examples of B2B E-Commerce marketplaces include
Amazon Business and Alibaba.com.
 B2B BUYERS
companies purchasing goods, materials, supplies, or services, from other businesses. In survey-based data,
B2B buyers refer to the surveyed company employees conducting purchasing for their company.
 B2B SELLERS businesses selling products or services to other companies or organizations.
 B2C E-COMMERCE the sale of products and services through electronic transactions via the Internet from businesses to consumers.
 B2G E-COMMERCE
the sale of products and services through electronic transactions via the Internet from businesses to
governments.
 CROSS-BORDER E-COMMERCE the sale of goods to customers in other countries via E-Commerce.
 B2B ONLINE CLASSIFIEDS
an online platform, where both businesses can publish advertisements about the sale of goods and services.
The narrow definition of classifieds excludes pure business directories, where companies can be searched by
category, but individual products cannot be viewed or ordered.
 EDI
electronic data interchange (EDI) is used by businesses to exchange data in electronic format compatible
between the sender and the receiver; through EDI companies and organizations can retrieve information from
their internal systems electronically and send it to other parties via a communications network.
The following expressions and definitions are used in this B2C E-Commerce market report*:
Note: *the definitions used by the original sources might differ from the ones stated on this chart; the exact definition used by each source, where available, is included on the respective
charts

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TABLE OF CONTENTS (1 OF 3)
1. Management Summary
2. Global Developments
• B2B E-Commerce Marketplace Trends, February 2020
• B2B E-Commerce Sales, in USD trillion, 2018 & 2024f
• B2B E-Commerce Sales via Marketplaces, in USD billion, 2018 & 2024f
• Marketplaces Share of B2B E-Commerce Sales, in %, 2018 & 2024f
• Most Used Purchasing Channels, in % of B2B Buyers, 2018
• Breakdown of Most Preferred Purchasing Channels, in % of B2B Buyers, 2018
• Top 3 Reasons Why Small Businesses Buy Via Marketplaces, in % of Online Purchasing Decision-Makers At Small Businesses, January
2019
• Top 3 Efficiencies For Which Small Businesses Choose Marketplaces, in % of Online Purchasing Decision-Makers, January 2019
• Amazon Business: B2B E-Commerce Marketplace Profile, January 2020
• Alibaba: B2B E-Commerce Marketplace Profile, January 2020
• Mercateo: B2B E-Commerce Marketplace Profile, January 2020
3. Asia-Pacific
3.1. Regional
• Overview of Selected B2B E-Commerce Marketplaces and Classifieds, January 2020
3.2. China
• B2B E-Commerce Platform Operator Revenues, in CNY billion, 2017 & 2018
• Top 6 Companies by B2B E-Commerce Market Share, in %, 2018
3.3. India
• Wholesale E-Commerce Marketplaces Revenues, in USD billion, 2018 & 2023f
• Awareness of B2B E-Commerce Platforms, by City Types, and Breakdown of Willingness to Use Them in the Future, in % of B2B Buyers,
2019
• Top Reasons To Sell Via B2B E-Commerce Platforms, in %, 2019

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TABLE OF CONTENTS (2 OF 3)
4. North America
4.1. Regional
• Breakdown of Most Preferred Purchasing Channels, in % of B2B Buyers, 2018
• Strategies That Manufacturers Plan For Selling Direct to Business Buyers, in % of Manufacturers, 2019
• Overview of Selected B2B E-Commerce Marketplaces and Classifieds in North America, January 2020
4.2. USA
• Breakdown of Percentage of B2B Purchasing Done on Marketplaces, in % of B2B Buyers, 2019
• Marketplaces Used by B2B Buyers to Research and Buy Products, in % of B2B Buyers, August 2019
5. Europe
5.1. Regional
• Breakdown of Most Preferred Purchasing Channels, in % of B2B Buyers, 2018
• Top Online Channels Used by B2B Companies/Manufacturers to Sell Their Products, in % of B2B Companies/Manufacturers Selling
Online, Q1 2019
• Overview of Selected B2B E-Commerce Marketplaces and Classifieds in Europe, January 2020
5.2. Germany
• Channels Currently Used by Businesses for Purchasing, in % of Businesses, October 2019
• Channels That Businesses Expect to be Important for Purchasing in Five Years, in % of Businesses, October 2019
• B2B Marketplaces Sold Through, in % of B2B Companies Selling Through Marketplaces, July 2018
6. Latin America
6.1. Regional
• Breakdown of Most Preferred Purchasing Channels, in % of B2B Buyers, 2018
• Overview of Selected B2B E-Commerce Marketplaces and Classifieds in Latin America, January 2020
6.2. Brazil
• Breakdown of B2B E-Commerce Sales by Open Marketplaces and Closed Ecosystems, in BRL trillion, 2018 & 2019e

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TABLE OF CONTENTS (3 OF 3)
6. Latin America (Cont.)
6.2. Brazil (Cont.)
• Top Sectors and Industries by B2B E-Commerce Sales Share, by Closed B2B E-Commerce Ecosystems and Open B2B E-Commerce
Marketplaces, in %, 2019e
7. Middle East and Africa
7.1. Regional
• Overview of Selected B2B E-Commerce Marketplaces and Classifieds, January 2020

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1. Management Summary 10 – 12
2. Global Developments 13 – 24
3.
3.1.
3.2.
3.3.
Asia-Pacific
Regional
China
India
25 – 31
26 – 26
27 – 28
29 – 31
4.
4.1.
4.2.
North America
Regional
USA
32 – 37
33 – 35
36 – 37
5.
5.1.
5.2.
Europe
Regional
Germany
38 – 44
39 – 41
42 – 44
6.
6.1.
6.2.
Latin America
Regional
Brazil
45 – 49
46 – 47
48 – 49
7.
7.1.
Middle East & Africa
Regional
50 – 51
51 – 51

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25%
37%
52%
0% 25% 50% 75% 100%
Third-Party Marketplaces
Log-in/Service Portal
Own Web Shop
in % of B2B Companies/Manufacturers
Selling Online
One in four European B2B companies/manufacturers selling online
used third-party marketplaces, according to a survey from Q1 2019.
Europe: Top Online Channels Used by B2B Companies/Manufacturers to Sell Their Products, in % of
B2B Companies/Manufacturers Selling Online, Q1 2019
Note: does not add up to 100% due to multiple answers possible
Survey: based on a survey of 143 E-Commerce and digital directors and managers in manufacturing/B2B companies
Source: Copperberg, 2019

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B2B E-Commerce
Sales Via
Marketplaces
7.5%
Other B2B E-
Commerce Sales
92.5%
2024f2018
B2B E-Commerce
Sales Via
Marketplaces
30.0%
Other B2B E-
Commerce Sales
70.0%
The share of B2B E-Commerce sales generated via marketplaces
is projected to rise from 7.5% in 2018 to 30.0% in 2024.
Global: Marketplaces Share of B2B E-Commerce Sales, in %, 2018 & 2024f
Source: iBe, September 2019

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