Product Brochure: Top 5 Online Travel Markets 2016

TOP 5 ONLINE TRAVEL MARKETS 2016
PUBLICATION DATE: OCTOBER 2016
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
Language:
Formats:
Number of Charts:
Top 5 Online Travel Markets 2016
Market Report
Online Travel
Global
USA, China, Japan, UK, Germany
English
PDF & PowerPoint
72
PRICES* Single User License:
Site License:
Global Site License:
€ 750 (exc. VAT)
€ 1125 (exc. VAT)
€ 1500 (exc. VAT)
QUESTIONS
ANSWERED
IN THIS REPORT
What are the five largest countries by online travel sales in 2016?
How is the global online travel market predicted to develop in the next few years?
Which online travel trends are prevailing worldwide and in the top 5 markets?
How does travel rank among other product categories purchased online in the UK and Germany?
Which are the largest online travel agencies in the USA and in China?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions

THE GROWTH OF THE TOP 5 ONLINE TRAVEL MARKETS WORLDWIDE TO SLOW DOWN
The global online travel market is projected to retain double-digit growth rates for
the next few years, which are afterwards expected to decline to less than 10%, according to
the forecast cited in the yStats.com report. Some further predictions included in the report
are that Asia-Pacific is to overtake North America as the region with the largest online travel
sales; a larger share of online travel bookings is expected to be transacted via mobile
platforms; and the revenues of peer-to-peer accommodation sharing and transport sharing
platforms will expand more rapidly than those of traditional online travel agencies.
The yStats.com report also reveals important trends and forecasts for the top 5
countries with the largest online travel sales. The USA is projected to remain the lead in the
top 5 online travel markets for the next several years, though China is likely to decrease the
gap between itself and the U.S. considerably. The UK continues to outperform Germany in
terms of online travel sales due to a high penetration of the online channel despite the
smaller total travel market, and Japan is seeing an increasing share of travel bookings taking
place through the mobile channels. Across all top 5 markets, a common trend is a
continuous, but slowing growth of online travel sales, as the share of the online channel in
the total travel market increases.
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MANAGEMENT SUMMARY
GLOBAL DEVELOPMENTS
 Overview of Online Travel Market Trends, October 2016
 Product Categories Purchased Online, incl. “Travel Products or Services”, in % of Online Shoppers, October 2015
 Online Travel Sales, in USD billion, and in % Year-on-Year Change, 2015 - 2020f
 Breakdown of Online Travel Sales by Regions, in %, 2016f & 2020f
 Online Travel Sales, by Region, in USD billion, and CAGR, in %, 2015 – 2020f
 Top 10 Countries by Online Travel Sales, in USD billion, 2015 – 2020f
 Total Travel Sales, in USD billion, and Online Travel Share, in%, by Regions and Global, 2016f
 Travel Bookings via Mobile Channels, in USD billion, 2014 & 2019f
 Channels Used by Internet Users to Book Accommodation For Their Last Trip, by Online, Offline, and Mobile App,
by Region, in %, October 2015
 Channels Used by Internet Users to Book Accommodation For Their Last Trip, by Online, Offline, and Mobile App,
by Generation, in %, October 2015
 Revenues of Accommodation Sharing and Transport Sharing Platforms, in USD billion, and CAGR, in %, 2015 &
2019f
 Online Travel Agencies Sales, in USD billion, 2015 & 2020f
 Breakdown of Online Travel Agencies Sales, by Top 3 Regions and Others, in % and in USD billion, 2015
 Top 6 Online Travel Agencies, by Gross Bookings, in USD million, and in % Change, 2014 & 2015
 Market Shares of the Top 5 Online Travel Agencies, in %, 2015
 Top 20 Travel Websites, by Website Rank, incl. Category, Website Visits, in millions, Average Visit Duration, in
minutes, Bounce Rate, in %, and Top 5 Countries by Share of Visits, in %, Sept. 2016
USA
 Online Travel Market Overview and Trends, October 2016
 Online Travel Sales, by Desktop/Laptop and Mobile, in USD billion, 2014 – 2019f
 Number of Mobile Travel Bookers, in millions, and Share of Online Travel Bookers, in %, 2014 – 2019f
 Online Share of Total Travel Bookings, in %, 2015
 OTA’s Share of Online Travel Bookings, in %, 2014 & 2017f
 Mobile Travel Bookings with OTAs, in USD billion, 2014 & 2015
 Number of Unique Visitors to Travel Websites, by Travel Information Websites, Online Travel Agents and
Hotels/Resorts Websites, by Desktop and Mobile, in thousands, April 2015 & July 2015
 Conversion Rate in “Travel/Hospitality”, Compared to “Retail”, by Desktop and Smartphone, in %, 2015
 Penetration of P2P Lodging Websites Users, in % of Travelers Who Are Aware of P2P Lodging Websites, by Age
Group, Q4 2015
CHINA
 Product Categories Purchased Online in the Previous 3 Months, incl. “Travel Products”, in % of Online Shoppers,
February 2015
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TABLE OF CONTENTS (1 OF 2)
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CHINA (Cont.)
 Share of Outbound Travelers Who Booked via Online Travel Agencies, in %, 2015
 Share of Internet Users Who Booked Accommodation for Their Last Trip Via Mobile App, in %, October 2015
 Online Travel Gross Merchandise Volume, in CNY billion, 2012 – 2018f
 Online Outbound Travel Gross Merchandise Volume, by Packaged Tours and Independent Travel, in CNY billion,
2010 - 2015
 Breakdown of Online Travel Market Gross Merchandise Volume by Segments, in %, Q2 2016
 Online Travel Agencies Revenue, in CNY billion, 2012 – 2018f
 Breakdown of Online Travel Agencies Market Shares by Revenues, in %, 2015
 Breakdown of Online Travel Agencies Market Shares by Transaction Size, by Online Air Ticket Reservation and
Online Accommodation Booking, in %, Q4 2015
UK
 Product Categories Purchased Online, incl. “Holiday Accommodation” and “Travel Arrangements”, in % of Online
Shoppers, Q1 2015 & Q1 2016
 Product Categories Purchased Online, incl. “Holiday Accommodation” and “Travel Arrangements”, in % of Online
Shoppers, by Age Group and Gender, Q1 2016
 Breakdown of Devices Used to View Travel Content, in % of Online Travel Bookers, March 2016
 Devices Used to Book a Holiday Online, in % of Online Holiday Bookers, 2014 & 2015
 Reasons for Abandoning a Mobile Transaction on a Travel Website/App, in % of Smartphone Owners who
Abandoned a Mobile Transaction on a Travel Website/App, June 2015
 Breakdown of Traffic To Top 10 UK Travel Websites, by Device, in %, June 2015
GERMANY
 Breakdown of Total Travel Sales, by Channel, incl. “Online”, in %, 2013 - 2015
 Channels Used to Book Vacation, incl. “Online”, in % of Travelers, 2005 & 2015
 Product Categories Purchased Online, incl. “Travel Accommodation” and “Other Travel Services”, in % of Online
Shoppers, Q1 2015
 Types of Travel Services Booked Online, in % of Internet Users Who Booked Travel Services Online, March 2016
 Types of Online Platforms Used to Book Accommodation, in % of Internet Users Who Booked Accommodation
Online, March 2016
JAPAN
 Share of Internet Users Who Booked Accommodation for Their Last Trip Online, in %, October 2015
 Mobile Share of Online Travel Bookings, in %, 2013 & 2015
 Top 10 Travel Web Entities Visited from Desktop Computers, by Number of Unique Visitors, in millions, and
Average Minutes per Visitor, January 2016
TABLE OF CONTENTS (2 OF 2)
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REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market
research. Secondary research is information gathered from
previously published sources. Our reports are solely based on
information and data acquired from national and international
statistical offices, industry and trade associations, business
reports, business and company databases, journals, company
registries, news portals and many other reliable sources. By using
various sources we ensure maximum objectivity for all obtained
data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to
ensure validity and reliability.
 The source of information and its release date are
provided on every chart. It is possible that the information
contained in one chart is derived from several sources. If this is
the case, all sources are mentioned on the chart.
 The reports include mainly data from the last 12 months
prior to the date of report publication. Exact publication dates are
mentioned in every chart.
Definitions
 The reports take into account a broad definition of B2C
E-Commerce, which might include mobile commerce. As
definitions may vary among sources, exact definition used by the
source (if available) is included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts,
rankings, line graphs and tables. Every chart contains an Action
Title, which summarizes the main idea/finding of the chart and a
Subtitle, which provides necessary information about the
country, the topic, units or measures of currency, and the
applicable time period(s) to which the data refers. With respect to
rankings, it is possible that the summation of all categories
amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the
following order: Cover page, preface, legal notice, methodology,
definitions, table of contents, management summary
(summarizing main information contained in each section of
report) and report content (divided into sections and chapters).
When available, we also include forecasts in our report content.
These forecasts are not our own; they are published by reliable
sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance
by using evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data
collection, for example the time of survey and number of people
surveyed, is provided in the form of a note. In some cases, the
note (also) contains additional information needed to fully
understand the contents of the respective data.
 When providing information about amounts of money,
local currencies are most often used. When referencing currency
values in the Action Title, the EUR values are also provided in
brackets. The conversions are always made using the average
currency exchange rate for the respective time period. Should the
currency figure be in the future, the average exchange rate of the
past 12 months is used.
METHODOLOGY OF OUR TOP 5 ONLINE TRAVEL MARKETS 2016 REPORT
Report Coverage
 This report covers the online travel market. It takes into
account a wide definition of the travel segment, including
transportation, accommodation, tour packages and others.
Besides sales figures, penetration and rankings, this report also
reveals important market trends that affect the online travel
market, such as the rise of mobile bookings and peer-to-peer
services.
 The report is focused on the global market
developments and the top five markets in terms of online travel
sales.
Report Structure
 The global chapter opens the report, including an
overview of global market developments, trends, regional and
country comparisons.
 The rest of the report is devoted to the top five online
travel markets ranked by online travel sales: the USA, China, the
UK, Germany and Japan.
 In the country sections, the following information is
covered, where available: online travel sales, the share of online
shoppers booking travel services online and the rank of this
category among other E-Commerce product categories, the online
share of total travel sales, platforms and channels used by
travelers to book travel services, mobile travel bookings, total sales
and shares of online travel agencies, rankings of online travel
websites used. Not all types of information mentioned are
provided for each country, due to varying data availability.
 Furthermore, for each of the top markets covered, a text
chart with a qualitative overview of the online travel market,
trends and players is included.
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UPCOMING RELATED REPORTS
Global Online Travel Market 2016 October 2016 € 2,450
Global B2C E-Commerce Market 2016 June 2016 € 4,950
Online Retail in Emerging Markets 2016 June 2016 € 3,450
Trends in Worldwide Internet Retail 2016 July 2016 € 1,450
Top Players in Global B2C E-Commerce Market 2016 July 2016 € 950
Global Mobile Online Payment Methods: First Half 2016 October 2016 € 950
Global Alternative Online Payment Methods: First Half 2016 September 2016 € 950
Global Online Payment Methods: First Half 2016 September 2016 € 1,950
Asia-Pacific Online Payment Methods: First Half 2016
Europe Online Payment Methods: First Half 2016
September 2016
August 2016
€ 750
€ 950
MENA B2C E-Commerce Market 2016 June 2016 € 2,950
Africa B2C E-Commerce Market 2016 May 2016 € 1,950
Middle East B2C E-Commerce Market 2016 May 2016 € 1,950
Latin America B2C E-Commerce Market 2016 March 2016 € 1,950
Europe B2C E-Commerce Market 2016 February 2016 € 2,950
Western Europe B2C E-Commerce Market 2016 February 2016 € 1,950
Eastern Europe B2C E-Commerce Market 2015 January 2016 € 1,950
North America B2C E-Commerce Market 2015 November 2015 € 950
Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450
Southeast Asia B2C E-Commerce Market 2015 September 2015 € 1,950
REPORT PUBLICATION
DATE
PRICE*
Europe Online Travel Market 2016
Asia-Pacific Online Travel Market 2016
October 2016
November 2016
€ 750
€ 750
9

Product Brochure: Top 5 Online Travel Markets 2016

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Product Brochure: Top 5 Online Travel Markets 2016