Product Brochure with summarized information of our publication "Southeast Asia B2C E-Commerce Market 2019". Find more here: https://www.ystats.com/market-reports/southeast-asia-b2c-e-commerce-market-2019/

1. SOUTHEAST ASIA B2C E-COMMERCE MARKET 2019
PUBLICATION DATE: SEPTEMBER 2019
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE 12 CLIENTS I PAGE 13-14 FREQUENTLY ASKED QUESTIONS
PAGE 15 ORDER FORM I PAGE 16 TERMS AND CONDITIONS

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Southeast Asia B2C E-Commerce Market 2019
Report
B2C E-Commerce
Southeast Asia
Indonesia, Vietnam, Thailand, Malaysia, Singapore, Philippines
English
PDF & PowerPoint
116
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QUESTIONS
ANSWERED
IN THIS REPORT
What is the projected size of the B2C E-Commerce market in Southeast Asia by 2025?
Which countries in Southeast Asia lead by online retail sales and growth rate?
Which B2C E-Commerce trends are prominent across the Southeast Asian markets?
Which devices, products, and payment methods do Southeast Asian online shoppers prefer?
Who are the leading E-Commerce market players in Southeast Asia?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
SOUTHEAST ASIA B2C E-COMMERCE MARKET 2019

3. ONLINE RETAIL SALES IN SOUTHEAST ASIA CONTINUE EXPANSION
Indonesia, the fourth most populous nation in the world, leads the Southeast Asia
region in online retail sales volume and is among the leaders in year over year sales growth.
One factor contributing to Indonesia’s continued leadership and online retail sales growth is
the expansion of smartphones to connect to the Internet. Well over half of all Internet
purchases in Indonesia last year were made through a mobile device. The other regional
leaders are Vietnam and Thailand, with Vietnam’s rapid growth leading to its sales
overtaking its neighbor this year or next, according to projections included in the yStats.com
report.
The fastest growing market in the region and one of the world’s leaders in online
retail sales growth is the Philippines, as the population of this multi-island nation connects
to the Internet through mobile device and begins to make purchases online. The rapidly
increasing penetration of Internet connections through smartphone is taking place in most
nations in the region other than Singapore, which the yStats.com report points out was
already a mature E-Commerce market and where computers still prevail in online shopping.
Another trend in online commerce in the developing nations of the region is social
commerce, as social media sites in some nations are a leading pathway to purchases. Seven
out of eight social media users in Thailand made a purchase through social site in one
month early this year
Southeast Asia has its own leading online merchants, as Singapore-based Lazada and
Shopee are among the top destinations for online shoppers in most nations of the region.
The yStats.com report also tells of local B2C E-Commence leaders in some nations, such as
Tokopedia in Indonesia and Lelong in the Philippines. China-based global online retailers
Alibaba and JD.com are expanding their offerings in the fast-growing Southeast Asia region
by partnering with local or regional merchants.
SOUTHEAST ASIA B2C E-COMMERCE MARKET 2019
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4. MANAGEMENT SUMMARY
REGIONAL
 B2C E-Commerce Sales, in USD billion, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, 2018e
& 2023f, and CAGR, in %, 2018e - 2023f
 B2C E-Commerce Sales by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, 2015,
2018e & 2025f, and CAGR, in %, 2018e - 2025f
 Top 10 Most Visited E-Commerce Platforms, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam,
Q1 2019
 Top 10 Shopping Apps by Most Active Monthly Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and
Vietnam, Q1 2019
INDONESIA
3.1. OVERVIEW
 B2C E-Commerce Market Overview, May 2019
3.2. TRENDS
 Smartphone User Penetration, in % of Mobile Phone Users, 2015 – 2018
 Breakdown of Devices Used to Access E-Commerce Websites, in % of E-Commerce Users, 2018e
 M-Commerce Share of Total Retail E-Commerce Sales, in %, 2018
 Breakdown of E-Commerce by Local and Cross-Border, According to Buyers and Sellers, in %, 2018e
 Breakdown of E-Commerce Sales by Social Commerce and Retail E-Commerce, in USD billion, 2017 & 2022f
3.3. SALES & SHARES
 Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
 Retail E-Commerce Sales, in USD billion, 2018 & 2023f
 E-Commerce Share of Retail Sales, in %, 2019f
3.4. INTERNET USERS & ONLINE SHOPPERS
 Internet Penetration, in % of Individuals, 2017 – 2022f
 Breakdown of Frequency of Online Shopping, in % of Internet Users, March 2019
3.5. PRODUCTS
 Top 3 Product Categories Purchased Online, in % of Online Shoppers, 2018
3.6. PAYMENT
 Payment Methods Used in E-Commerce, in % of Online Shoppers, September 2018
3.7. DELIVERY
 Breakdown of Main Drivers for Online Shopping, in % of E-Commerce Users, 2018e
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INDONESIA (CONT.)
3.8. PLAYERS
 B2C E-Commerce Players Overview, May 2019
 Most Used E-Commerce Websites, in % of Online Shoppers, 2018
 Product Categories Purchased from the Top Local Online Shopping Websites, May 2018
VIETNAM
4.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, August 2019
4.2. TRENDS
 Breakdown of Internet Traffic by Device, in %, 2018
 Devices Used for Shopping Online, in % of Online Shoppers, 2018
 Breakdown of Reasons to Use Social Media, in % of Social Media Users, September 2018
4.3. SALES & SHARES
 B2C E-Commerce Sales, in USD billion, and Year-on-Year Change, in %, 2014-2017 & 2020f
 Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
 Retail E-Commerce Sales, in USD billion, 2018e & 2023f
 B2C E-Commerce Share of Total Retail Sales, in %, 2012-2017 & 2020f
4.4. INTERNET USERS & ONLINE SHOPPERS
 Internet Penetration, in % of Population, 2017-2022f
 Online Shopper Penetration, in % of Internet Users, 2018e
4.5. PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2018
4.6. PAYMENT
 Breakdown of Payment Methods Used in Latest Online Purchase, in % Online Shoppers, 2018
 Payment Methods Used in E-Commerce, in % of Online Shoppers, 2016 & 2018
4.7. DELIVERY
 Breakdown of Perceptions on Online Shopping, incl. Delivery-Related, in % Respondents, 2018
4.8. PLAYERS
 Overview of B2C E-Commerce Players, August 2019
 Top 10 B2C E-Commerce Websites, by Average Monthly Visits, in millions, Q2 2019
 Websites Used for Online Shopping, in % of Online Shoppers, 2018
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SOUTHEAST ASIA B2C E-COMMERCE MARKET 2019
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THAILAND
5.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, May 2019
5.2. TRENDS
 M-Commerce Sales, in USD million, and Penetration, in %, 2017-2021f
 Share of Internet Users Who Consider Social Media as the Top Channel for Product Discovery, in %, and Share of
Online Shoppers Who Made Purchases via This Channel, in %, 2018
5.3. SALES & SHARES
 Retail E-Commerce Sales, in USD billion, 2016, 2018e, 2025f
 B2C E-Commerce Share of Total Retail Sales, in %, 2018
5.4. INTERNET USERS & ONLINE SHOPPERS
 Internet Penetration, in % of Individuals, 2011 - 2018e
 Number of Online Shoppers, in thousands, and Penetration, in % of Internet Users, by Location, Gender, and Age
Group, Q1 2017 & Q1 2018
5.5. PRODUCTS
 Product Categories Purchased in E-Commerce, in % of Online Shoppers, Q1 2018
5.6. PAYMENT
 Payment Methods Used in E-Commerce, by Number of Online Shoppers and Percentage of Online Shoppers, Q1
2017 & Q1 2018
5.7. DELIVERY
 Breakdown of Positive Aspects of Lazada and Shopee, in % of Online Shoppers, May 2018
5.8. PLAYERS
 Overview of E-Commerce Players, May 2019
 Top 5 E-Commerce Players by Market Share, in %, 2018
MALAYSIA
6.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, June 2019
6.2. TRENDS
 Cross-Border Online Shopper Penetration, in % of Online Shoppers, November 2018
 Share of Online Shoppers Who Made Purchases via Social Media, in % of Online Shoppers, February 2019
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SOUTHEAST ASIA B2C E-COMMERCE MARKET 2019
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MALAYSIA (CONT.)
6.3. SALES & SHARES
 Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
 B2C E-Commerce Share of Total Retail Sales, in % of Respondents, Q3 2018
6.4. INTERNET USERS & ONLINE SHOPPERS
 Internet Penetration, in % of Individuals, 2013 - 2018
 Online Shopper Penetration, in % of Internet Users, 2018
6.5. PRODUCTS
 Product Categories Purchased in E-Commerce, in % of Online Shoppers, 2018
6.6. PAYMENT
 Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018
6.7. DELIVERY
 Most Important Factors in E-Commerce Delivery, in % of Online Shoppers, 2018
6.8. PLAYERS
 Overview of E-Commerce Players, June 2019
 Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
SINGAPORE
7.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, June 2019
7.2. TRENDS
 Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
 Cross-Border Online Shopper Penetration, in % of Adult Online Shoppers, May 2018
7.3. SALES & SHARE
 Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
 Retail E-Commerce Sales, in USD billion, 2018e & 2023f
 B2C E-Commerce Share of Total Retail Sales, in %, April 2019
7.4. INTERNET USERS & ONLINE SHOPPERS
 Internet User Penetration, in % of Individuals, 2010 – 2018e
 Online Shopper Penetration, in % of Internet Users, May 2018
7.5. PRODUCTS
Top 5 Product Categories Purchased Online, in % of Online Shoppers, 2018
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SOUTHEAST ASIA B2C E-COMMERCE MARKET 2019
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SINGAPORE (CONT.)
7.6. PAYMENT
 Top 3 Payment Methods For Online Purchase, in % of Online Shoppers, January 2018
7.7. DELIVERY
 Delivery-Related Options Encouraging Online Shopping, in % of Online Shoppers, 2018e
7.8. PLAYERS
 Overview of B2C E-Commerce Players, June 2019
 Top 10 E-Commerce Websites, by Average Monthly Visits, in thousands, Q1 2019
PHILIPPINES
8.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, June 2019
8.2. TRENDS
 Breakdown of Internet Traffic by Device, in %, 2018
 Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
 Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-
Border Shoppers Only, in %, May 2018
8.3. SALES & SHARES
 Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
 B2C E-Commerce Share of Total Retail Sales, in %, 2018e
8.4. INTERNET USERS & ONLINE SHOPPERS
 Internet Penetration, in % of Individuals, 2010 – 2018e
 Breakdown of Frequency of Online Shopping, by Gender, in % of Online Shoppers, 2018e
8.5. PRODUCTS
 Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018
8.6. PAYMENT
 Payment Account Ownership, incl. E-Money Account, in % of Adults, February 2018
8.7. DELIVERY
 Breakdown of Reasons of Preference to Shop on Lazada and Shopee, in % of Online Shoppers, May 2018
8.8. PLAYERS
 Overview of E-Commerce Players, June 2019
 Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
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SOUTHEAST ASIA B2C E-COMMERCE MARKET 2019
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REPORT-SPECIFIC SAMPLE CHARTS
SOUTHEAST ASIA B2C E-COMMERCE MARKET 2019

10. GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR SOUTHEAST ASIA B2C E-COMMERCE MARKET 2019
Report Coverage
 This report covers the B2C E-Commerce market in Southeast
Asia. The following countries were included: Indonesia, Malaysia,
Philippines, Singapore, Thailand, Vietnam. A broad definition of retail E-
Commerce used by some original sources cited in this report might
include both B2C and C2C E-Commerce.
 The report contains relevant information about international
comparisons, market trends, B2C E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
Report Structure
 The report starts with an overview of the regional E-Commerce
market and country comparisons in terms of criteria relevant to B2C E-
Commerce, such as sales and Internet penetration. The rest of the report
is divided into country chapters, presented in the descending order of
retail E-Commerce sales. Where no comparable E-Commerce sales figures
were available, other relevant criteria were used to rank the countries,
such as Internet and online shopper penetration rates.
 Each country description starts with an overview of the market,
highlighting the overall B2C E-Commerce development.
 Next, the “Trends” section includes an overview of market trends,
such as M-Commerce and cross-border online shopping. This information
was not available for each of the covered countries.
 The section “Sales & Shares” covers the development of retail
B2C E-Commerce sales and E-Commerce’s share of total retail sales.
 In the “Users & Shoppers” section, information about Internet
penetration and online shoppers is included, where available.
 Afterwards, the section “Products” shows the leading product
categories purchased online. For some of the covered countries this
information was not available.
 The next section, “Payment”, covers the payment methods most
used by online shoppers, where available.
 Furthermore, the “Delivery” section covers information related to
delivery in B2C E-Commerce. This information was not available for each of
the covered countries.
 Finally, the “Players” section includes information about the
leading B2C E-Commerce companies, including rankings of top online
shopping platforms by website visits, where available. For the top two
countries, also a text chart with a qualitative overview of competition was
included.
SOUTHEAST ASIA B2C E-COMMERCE MARKET 2019
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11. Vietnam B2C E-Commerce Market 2019 August 2019 € 750
Philippines B2C E-Commerce Market 2019 August 2019 € 750
Malaysia B2C E-Commerce Market 2019 August 2019 € 750
Singapore B2C E-Commerce Market 2019 August 2019 € 750
Thailand B2C E-Commerce Market 2019 July 2019 € 750
Indonesia B2C E-Commerce Market 2019 July 2019 € 750
Asia-Pacific Online Payment Methods 2019 February 2019 € 1,950
Asia-Pacific Top 10 Mobile Wallet Profiles 2019 March 2019 € 1,450
Asia-Pacific M-Commerce 2018 November 2018 € 750
Asia-Pacific Payment & E-Commerce Forecasts Snapshot 2018 September 2018 € 950
Asia-Pacific Cross-Border B2C E-Commerce 2018 September 2018 € 1,950
Asia-Pacific B2C E-Commerce Market 2018 June 2018 € 3,950
Global Mobile Payment Methods 2019 March 2019 € 1,950
Global Online Payment Methods 2019 March 2019 € 2,950
Global Alternative Online Payment Methods 2019 March 2019 € 1,950
North America Online Payment Methods 2019 February 2019 € 1,950
Latin America Online Payment Methods 2019 February 2019 € 1,950
Middle East and Africa Online Payment Methods 2019 February 2019 € 1,950
Central Asia & Caucasus B2C E-Commerce Market 2019: Kazakhstan, Azerbaijan, Georgia May 2019 € 950
CIS B2C E-Commerce Market 2019 May 2019 € 1,950
Africa B2C E-Commerce Market 2019 June 2019 € 1,950
Middle East B2C E-Commerce Market 2019 April 2019 € 2,450
North America B2C E-Commerce Market 2018 November 2018 € 950
Latin America B2C E-Commerce Market 2018 November 2018 € 1,950
Europe B2C E-Commerce Market 2018 September 2018 € 3,950
h
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