Product Brochure with summarized information of our publication " Philippines B2C E-Commerce Market 2018". Find more here: https://www.ystats.com/market-reports/philippines-b2c-e-commerce-market-2018/

1. PHILIPPINES B2C E-COMMERCE MARKET 2018
PUBLICATION DATE: APRIL 2018
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-5 TABLE OF CONTENTS I PAGE 6 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 7 METHODOLOGY I PAGE 8 RELATED REPORTS I PAGE 9 CLIENTS I PAGE 10-11 FREQUENTLY ASKED QUESTIONS I
PAGE 12 ORDER FORM I PAGE 13 TERMS AND CONDITIONS

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Philippines B2C E-Commerce Market 2018
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QUESTIONS
ANSWERED
IN THIS REPORT
How does the B2C E-Commerce market in the Philippines rank compared to other countries in
Southeast Asia?
What are the growth rate projections for online retail sales in the Philippines through 2021?
How fast are M-Commerce sales expected to grow in the Philippines until 2021?
How many Internet users in the Philippines shopped online in 2017 and what is the prediction for
2022?
Which E-Commerce platforms are leading in the Philippines in terms of website traffic?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
PHILIPPINES B2C E-COMMERCE MARKET 2018

3. B2C E-COMMERCE SALES IN THE PHILIPPINES TO TAKE OFF
Despite having the second largest population in the region, Philippine B2C E-
Commerce sales were the lowest among Southeast Asia’s six major economies in 2017.
Only around 1% of the country’s total retail sales are online, according to estimates cited
in the yStats.com report. The main barriers to a wider adoption of online shopping
include underdeveloped infrastructure, a low credit card penetration rate and lack of
consumer trust in E-Commerce. As these challenges are gradually overcome, B2C E-
Commerce sales in the Philippines are projected to take off, rising at double-digit rates
through 2021.
Increasing Internet penetration is a major driver, as a higher share of the country’s
growing population gains access to E-Commerce sites and mobile applications. The
government also encourages the development of the digital sector through various
initiatives, while in the private sector, the country’s major store-based retail groups and
online marketplaces invest in boosting their E-Commerce capacities. M-Commerce is
projected to see the fastest growth. Already in 2017, mobile devices accounted for around
three-quarters of overall traffic to E-Commerce websites in the Philippines. Some of the
top product categories purchased via mobile devices include fashion and accessories,
electronics and travel, according to sources cited by yStats.com.
The leading online shopping destination in the Philippines as of early 2018 is
Lazada, a Southeast Asian online retailer and marketplace, majority stake-owned by
Alibaba Group. Another popular E-Commerce website is Shopee Philippines, operated by
Sea Ltd., headquartered in Singapore. Among locally based players, some of the major
company conglomerates including JG Summit Holdings and Ayala Group also tap into E-
Commerce growth with their investments into online pure-play firms.
PHILIPPINES B2C E-COMMERCE MARKET 2018
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4. MANAGEMENT SUMMARY
OVERVIEW & INTERNATIONAL COMPARISONS
 B2C E-Commerce Market Overview and International Comparisons, April 2018
 Ranking of Selected Countries in Southeast Asia by Estimated B2C E-Commerce Sales, incl. Indonesia, Malaysia,
Philippines, Singapore, Thailand, Vietnam, 2017e & 2021f
 Retail E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, in USD billion, 2016 &
2021f, and CAGR, in %, 2016-2021f
 Selected Socio-Economic Characteristics, incl. Population, in thousands, GDP, in USD million, Y-o-Y Change in GDP, in
%, GDP per Capita, in USD, and GDP per Capita PPP, in International Dollars, by Indonesia, Malaysia, Philippines,
Singapore, Thailand, Vietnam, 2016
 Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2015 &
2016
 Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017 &
2022f
 Breakdown of Digital Consumers in Six Southeast Asian Markets by Country, in %, by Indonesia, Malaysia, Philippines,
Singapore, Thailand, Vietnam, 2017
 Year-on-Year Growth Rate in Number of Digital Consumers, in %, by Indonesia, Malaysia, Philippines, Singapore,
Thailand, Vietnam, 2017
 Annual Online Spending per Online Shopper, in USD, by Indonesia, Malaysia, Philippines, Singapore, Thailand,
Vietnam, 2017
 Online Activities Performed via Computer at Least Weekly, in % of Internet Users, by Indonesia, Malaysia, Philippines,
Singapore, Thailand and Vietnam, 2017
 Online Activities Performed via Smartphone at Least Weekly, in % of Internet Users, by Indonesia, Malaysia,
Philippines, Singapore, Thailand and Vietnam, 2017
 Share of Internet Users Accessing the Internet via Smartphone, in %, by Indonesia, Malaysia, Philippines, Singapore,
Thailand and Vietnam, 2017
 Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam,
June 2017
 Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines,
Singapore, Thailand, Vietnam, June 2017
 Payment Methods Offered by E-Commerce Merchants, in % of E-Commerce Merchants, by Indonesia, Malaysia,
Philippines, Singapore, Thailand, Vietnam, June 2017
TRENDS
 Breakdown of Internet Traffic by Device, in %, March 2018
 Mobile Share of Traffic to E-Commerce Sites, in %, June 2017
 Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June 2017
 M-Commerce Sales, in USD million, 2016 & 2021f
 Share of Online Shoppers Practicing “Showrooming” Before Making an Online Purchase, in %, Compared to the
Global Average, December 2017
 Shopping-Related Activities Carried Out Online, in % of Individuals, Q2/Q3 2017
 Share of Social Media Buyers and Consumers Influenced by Social Media When Purchasing, in % of Internet Users,
2017
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PHILIPPINES B2C E-COMMERCE MARKET 2018
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SALES & SHARES
 B2C E-Commerce Sales, in USD million, 2016 & 2021f
 E-Commerce Retail Share of Total Retail Sales, in %, 2016
USERS & SHOPPERS
 Internet Penetration, in % of Individuals, 2010 – 2016
 Internet Penetration, in % of Individuals, 2017 & 2022f
 Online Shoppers Penetration, in % of Internet Users, 2017 & 2022f
 Share of Online Shoppers Who Made Purchases Online at Least Once a Month, in % of Online Shoppers Owning a
Payment Card, 2015 & 2016
PRODUCTS
 Top 5 Categories of Products and Services Paid for Online, by Rank, by Shopping via Desktop and Mobile, 2016
 B2C E-Commerce Sales of Food and Drinks, in USD million, 2016 & 2021f
 Share of Internet Users Who Made Online Purchase After Searching for Product Information on the Internet, in %, by
Selected Product Categories, March 2017
PAYMENT
 Breakdown of E-Commerce Orders, by Payment Method, in %, March 2017
 Major Reasons for Shopping Online, incl. Payment-Related, in % of Online Shoppers With a Payment Card, 2016
DELIVERY
 Delivery Options Offered by the Top 2 B2C E-Commerce Market Players, April 2018
PLAYERS
 Overview of E-Commerce Players, April 2018
 Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, March 2018
 Top 7 Local C2C/P2P E-Commerce Websites, by Total Visits, in millions, March 2018
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PHILIPPINES B2C E-COMMERCE MARKET 2018
TABLE OF CONTENTS (2 OF 2)
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PHILIPPINES B2C E-COMMERCE MARKET 2018
REPORT-SPECIFIC SAMPLE CHARTS

7. GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are solely based on information and data acquired
from national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for all
obtained data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers. With respect to rankings, it is possible that the summation of all
categories amounts to more than 100%. In this case, multiple answers were
possible, which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures.
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are always made using the average currency exchange rate for the
respective time period. Should the currency figure be in the future, the
average exchange rate of the past 12 months is used.
METHODOLOGY OF OUR PHILIPPINES B2C E-COMMERCE MARKET 2018
Report Coverage
 This report covers the B2C E-Commerce market in Philippines. A
broad definition of retail E-Commerce used by some original sources cited
in this report might include both B2C and C2C E-Commerce.
 The report contains relevant information about international
comparisons, market trends, B2C E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
Report Structure
 The report starts with an overview of the B2C E-Commerce
market and international comparisons, where the relevant country is
compared to other countries in the region in terms of criteria relevant to
E-Commerce.
 Next, the “Trends” section includes an overview of market
trends, such as M-Commerce.
 The section “Sales & Shares” covers the development of retail
B2C E-Commerce sales and E-Commerce’s share of total retail sales.
 In the “Users & Shoppers” section, information about Internet
penetration and online shoppers is included.
 Afterwards, the section “Products” shows the leading product
categories purchased online.
 The next section, “Payment”, covers the payment methods most
used by online shoppers.
 Furthermore, the “Delivery” section covers information related to
delivery in B2C E-Commerce.
 Finally, the “Players” section includes information about the
leading E-Commerce companies, including a ranking of top online shopping
platforms by website visits.
PHILIPPINES B2C E-COMMERCE MARKET 2018
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8. Vietnam B2C E-Commerce Market 2018
Malaysia B2C E-Commerce Market 2018
Indonesia B2C E-Commerce Market 2018
Thailand B2C E-Commerce Market 2018
Singapore B2C E-Commerce Market 2018
Asia-Pacific Online Payment Methods: Second Half 2017
Asia-Pacific Cross-Border B2C E-Commerce 2017
Asia-Pacific M-Commerce 2017
Asia-Pacific B2C E-Commerce Market 2017
Southeast Asia B2C E-Commerce Market 2017
April 2018
April 2018
March 2018
April 2018
April 2018
February 2018
February 2017
June 2017
June 2017
May 2017
€ 750
€ 750
€ 750
€ 750
€ 750
€ 750
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€ 750
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Global E-Commerce Marketplaces 2018
Global Online Payment Methods: Second Half 2017
Global Mobile Payment Methods: Second Half 2017
Innovation Trends in Global Retail and Payments 2017
Global Digital Gaming 2017
Middle East B2C E-Commerce Market 2018
GCC B2C E-Commerce Market 2018
March 2018
February 2018
February 2018
October 2017
August 2017
January 2018
February 2018
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€ 950
€ 950
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North America B2C E-Commerce Market 2017
Latin America B2C E-Commerce Market 2017
Europe B2C E-Commerce Market 2017
December 2017
October 2017
July 2017
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Western Europe B2C E-Commerce Market 2017 July 2017 € 2,950
Top 5 Country B2C E-Commerce Country Sales Forecasts: 2017 to 2021 December 2017 € 1,950
UPCOMING RELATED REPORTS
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Southeast Asia B2C E-Commerce Market 2018
Asia-Pacific Online Payment Methods: First Half 2018
May 2018
July 2018
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