Product Brochure: Europe Online Payment Methods: First Half 2016

EUROPE ONLINE PAYMENT METHODS: FIRST HALF 2016
PUBLICATION DATE: AUGUST 2016
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4 - 8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE 12 CLIENTS I PAGE 13-14 FREQUENTLY ASKED QUESTIONS
PAGE 15 ORDER FORM I PAGE 16 TERMS AND CONDITIONS

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PRODUCT DETAILS Title:
Type of Product:
Category:
Covered Regions:
Covered Countries:
Language:
Formats:
Number of Charts:
Europe Online Payment Methods: First Half 2016
Market Report
Online Payment
Europe
UK, Germany, France, Spain, Italy, Netherlands, Sweden, Belgium,
Austria, Switzerland, Norway, Finland, Denmark, Russia, Poland,
Turkey, Greece, Czech Republic, Hungary, Ukraine, Romania
English
PDF & PowerPoint
105
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QUESTIONS
ANSWERED
IN THIS REPORT
Which payment methods are most used by online shoppers in Europe?
How are online payment method preferences evolving in advance and emerging markets of this
region?
What are the major trends in European online and mobile payments?
What are the attitudes of online shoppers in Europe towards the safety of online and mobile
payments?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions

THE CHANGES IN EUROPEAN ONLINE PAYMENT LANDSCAPE
With the payment method preferences of online shoppers in Europe continuing to vary
from country to country, the yStats.com publication also reveals that there are several
overarching trends forming across the continent and in the sub-regions.
The popularity of cash on delivery, traditionally the most used payment method in
multiple Eastern European markets, shows signs of decline as online payment with credit and
debit cards rises in popularity. In Russia, bank cards gained more than 20 percentage points in
share of online shoppers over the past three years, while the online shoppers’ share who pay in
cash on delivery decreased by several percentage points. Also in Turkey and Ukraine online
payments with cards demonstrate strong growth.
In Western Europe, bank cards already are the payment method most used by online
shoppers in countries such as France, Italy and Norway. However, these and other countries in
the Old Continent currently witness a rise in usage of digital payment systems, as the yStats.com
report reveals. Also in Germany the number of online shoppers paying by digital payment
systems is rising at the expense of the traditional leader in online retail payments in this country
– invoice.
A concern in online and mobile payments across Europe is the importance of security
both to online shoppers and online retailers, according to yStats.com’s research findings. For
example, in Belgium close to a quarter of individuals who do not shop online state payment
security concerns as the reason for not buying, and in Greece, the availability of a secure
payment method is the top criterion for online shoppers when choosing an online store to buy
from.
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MANAGEMENT SUMMARY
GLOBAL DEVELOPMENTS
 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
 Payment Methods Used in Online Shopping, by Regions, in % of Online Shoppers, October 2015
 Value of Online Payment Fraud, in USD billion, 2015 & 2020f
 Breakdown of Online Payment Fraud by Segments, in % and in USD billion, 2020f
 Breakdown of Innovations that are Expected to Have the Largest Impact on Payment Fraud Prevention in the
Next 3-5 Years, in %, October 2015
 Breakdown of the Means of Security Protection for Consumers Making Mobile Payment that are Expected to
Become Dominant by 2030, in %, October 2015
 Mobile Payment Usage In-Store and Online, in % of Respondents, by Generation, 2015
 Perception of Security of Mobile Payments, in % of Respondents, by Generations, 2015
Top 10 Merchant Acquirers, by Volume, in USD billion, 2015
EUROPE
3.1 EUROPE REGIONAL
 Regulatory Trends in Online Payments, H1 2016
 Share of Internet Users Who Believe that Digital Currencies Are the Future of Spending Online, in %, by
Selected European Countries, Australia, and the USA, April 2016
 Share of Online Shoppers Who Are More Inclined to Shop More Often from a Store Which Saves Their
Payment Details for One-Click Ordering, by Mobile Shoppers and Non-Mobile Shoppers, by Selected
European Countries, the USA and Australia, April 2016
 Share of Internet Users Who Would Feel Confident that Their Money Is Secure If They Used Contactless
Payments, April 2016
 Top Locations Where Consumers Would Want to Use Biometric Authentication for Payments, in % of
Respondents, May 2016
3.2 ADVANCED MARKETS
3.2.1 UK
 Online and Mobile Payment Trends and News about Players, H1 2016
 Top 3 Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2015
 Breakdown of Card Spending by Chip & Pin, Contactless, Online, Mail and Telephone Order, in %, 2015
 Online Card Payment Statistics, incl. Online Card Spending, in GBP billion, Share of Total Card Spending, in %,
and Average Online Transaction Value, in GBP, 2014 & 2015
 Share of Online Card Purchases Made on Smartphones and Tablets, in %, 2014 & 2015
 Average Card Payment Transaction Value by Channel, incl. “Online” and “Contactless”, in GBP, 2015
 Breakdown of Security Concerns When Paying by Entering Credit/Debit Card Details Online, in % of Internet
Users, 2013 - 2015
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TABLE OF CONTENTS (1 OF 5)

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EUROPE (Cont.)
3.2 ADVANCED MARKETS (Cont.)
3.2.1 UK (Cont.)
 Breakdown of Frequency of Using a Mobile Phone for Transactional Activities, incl. “Making Payments in a
Shop”, in % of Mobile Users, 2015
 Breakdown of Attitude Towards Security of Mobile Payments, in % of Mobile Users, by Age Group, Gender
and Total, 2015
 Services that Adults Would be Most Comfortable Using Biometric Identification for, incl. “Authorizing
Payments”, in %, September 2015
 Contactless Payment Statistic, incl. Number of Contactless Cards Issued, by Debit, Credit and Total, in millions,
Monthly Spending on Contactless Cards, in GBP million, Number of Monthly Contactless Transactions, in
millions, and Average Value of Contactless Transactions, in GBP, by Debit, Credit/Charge Cards and Total,
Number of Accepting Terminals/Outlets, May 2015 & May 2016
 Breakdown of Awareness and Usage of Peer-to-Peer Payments via Mobile or Online Applications, in % of
Adult Credit/Debit Card Owners, March 2016
3.2.2 GERMANY
 Online and Mobile Payment Trends and News about Players, August 2016
 Breakdown of Online and Mail Order Sales, by Payment Methods, in % and in EUR million, 2014 & 2015
 Breakdown of Payment Methods Most Used in Online and Mail Order, in % of Shoppers, January 2013 –
January 2016
 Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2014 & 2015
 Payment Methods Most Used in Online Shopping, in % of Online Shoppers, 2015
 Most Important Criteria When Choosing a Payment Method to Purchase Online, in % of Online Shoppers,
2015
 Most Known Digital Payment Systems, in % of Internet Users, May 2015
 Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, May 2015
 Usage of and Interest in Mobile Payments In-Store and Payments Based on Biometric Identification In-Store,
in % of Consumers, and in % of Retailers, May 2016
 Share of Smartphone Users Who Used NFC Payment or Could Imagine Using It in the Future, in %, April 2016
 Reasons for Not Using NFC Payments, in % of Smartphone Users Who Have Not Used NFC Payments, April
2016
3.2.3 FRANCE
 Payment Methods Most Used in B2C E-Commerce, in % of Online Shoppers, June 2015 & June 2016
 Value of Online Payment Transactions with Bank Cards, in EUR billion, 2014 & 2015
 Average Value of Online Payment Transactions with Bank Cards, in EUR, 2014 & 2015
 Awareness of Contactless Payments, and Usage of Contactless Mobile Payments, by Monthly Payment with
NFC Card and with NFC-Enabled Smartphone, in % of Internet Users, 2014 & 2015
 Number of Cards with Contactless Payment Functionality, in millions, May 2015 & May 2016
 Number of Retail Stores with Contactless Payment Terminals, in thousands, May 2015 & May 2016
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EUROPE (Cont.)
3.2.3 FRANCE (Cont.)
 Number of Payment Transactions with Contactless Payment Cards, in millions, May 2015 & May 2016
3.2.4 SPAIN
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 & 2015
 Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, 2014 & 2015
 Breakdown of Aspects Most Important for Payment Methods in Online Shopping, in % of Online Shoppers,
2015
 Payment-Related Problems that Led to Cancellation of Online Purchase, in % of Online Shoppers, 2014 &
2015
 In-Store Mobile Payments Used, by Type, in % of Digital Shoppers, February 2016
3.2.5 ITALY
 Breakdown of B2C E-Commerce Sales, by Payment Methods, in %, 2012 - 2016f
 Breakdown of Online Purchases by Payment Methods, Q1 2016
 Average Online Purchase Value, by Payment Method, in EUR, Q1 2016
 Breakdown of Electronic Retail Payments, by Card Payments In-Store and Digital Payments, incl. Online and
Mobile, 2013 - 2015
 Contactless Payment Statistics, incl. Number of Contactless Cards in Circulation, in millions, Number of Active
Contactless Cards, in millions, Value of Contactless Transactions, in EUR billion, Number of Contactless
Transactions, in millions, Number of Contactless POS, in thousands, 2012 - 2015
3.2.6 NETHERLANDS
 Breakdown of Online Purchases by Payment Methods, in %, 2014 & 2015
3.2.7 BELGIUM
 Breakdown of Online Purchases by Payment Methods, in %, Q1 2015 & Q1 2016
 Reasons for Not Shopping Online, incl. Payment-Related, in % of Individuals Who Do Not Shop Online, 2015
3.2.8 SWEDEN
 Breakdown of Preferred Payment Methods in Online Shopping, in % of Online Shoppers, Q4 2014 & Q4 2015
3.2.9 AUSTRIA
 Payment Methods Used in Online Shopping, in % of Respondents, 2015
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EUROPE (Cont.)
3.2.10 SWITZERLAND
 Top Two Payment Methods Used in Online Shopping, in % of Online Shoppers, 2014 & 2015
3.2.11 NORWAY
3.2.12 FINLAND
 Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, Q4 2014 & Q4 2015
3.2.13 DENMARK
 Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, and Breakdown of Cards
Used in Online Shopping, in % of Online Shoppers Paying with Cards, 2015
3.3 EMERGING MARKETS
3.3.1 RUSSIA
 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2013 - 2015
 Payment Methods Used in Online Shopping, in % of Online Shoppers, by Gender and Location Type, 2015
 Payment Methods Used in Online Shopping, by Product Category, in % of Online Shoppers, December 2015
 Top 5 E-Money Services Used, in % of E-Money Users, December 2015
 Selected Online Payment Solutions Used by E-Commerce Websites Which Accept Online Payment for Goods
and Services, in % of E-Commerce Websites Which Accept Online Payment for Goods and Services, Q4 2015 &
Q4 2016
 Selected Online Payment Methods Offered by E-Commerce Websites Which Accept Online Payment for
Goods and Services, in % of E-Commerce Websites Which Accept Online Payment for Goods and Services, Q4
2015 & Q4 2016
 Selected Factors Considered When Evaluating the Quality of an Online Payment Service, in % of Online
Merchants, Top 10 Reasons for Cancelling an Online Payment Service and Top 10 Features of Online Payment
Services According to Online Merchants, May 2016
 Share of Online Merchants Using 3D-Secure, in %, May 2016
 Top 9 Acquirers by Number of Online Shops Served from the Top 100 Online Shops by 2015 Revenue, May
2016
 Top 9 Acquirers by Number of Online Shops Served from the Top 100 Online Shops by 2015 Revenue, May
2016
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EUROPE (Cont.)
3.3 EMERGING MARKETS (Cont.)
3.3.2 POLAND
 Payment Methods Preferred in Online Shopping, in % of Online Shoppers, April 2016
3.3.3 TURKEY
 Number and Value of Domestic E-Commerce Transactions with Bank Cards, in millions and in TRY million, Q1
2013 - Q4 2015
 Number and Value of Cross-Border E-Commerce Transactions with Bank Cards, in millions and in TRY million,
Q1 2013 - Q4 2015
3.3.4 GREECE
 Most Important Features of Online Shops, incl. Payment-Related, in % of Online Shoppers, November 2015
3.3.5 CZECH REPUBLIC
 Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2015
3.3.6 HUNGARY
 Payment Methods Offered by Online Shops, in % of Online Shops, June 2016
3.3.7 UKRAINE
 Value of Online Transactions with Bank Cards, in UAH billion, and Number of Online Transactions with Bank
Cards, in millions, 2013 - 2015
3.3.8 ROMANIA
 Breakdown of Payments for Online Purchases by Payment Methods, in %, 2015
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REPORT-SPECIFIC SAMPLE CHARTS

GENERAL METHODOLOGY OF OUR MARKET REPORTS
 The reports are compiled based on secondary
market research. Secondary research is information
gathered from previously published sources. Our reports are
solely based on information and data acquired from national
and international statistical offices, industry and trade
associations, business reports, business and company
databases, journals, company registries, news portals and
many other reliable sources. By using various sources we
ensure maximum objectivity for all obtained data. As a result,
companies gain a precise and unbiased impression of the
market situation.
 Cross referencing of data is conducted in order to
ensure validity and reliability.
 The source of information and its release date are
provided on every chart. It is possible that the information
contained in one chart is derived from several sources. If this
is the case, all sources are mentioned on the chart.
 The reports take into account a broad definition of
B2C E-Commerce, which might include mobile commerce. As
definitions may vary among sources, exact definition used by
the source (if available) is included at the bottom of the chart.
 Our reports include text charts, pie charts, bar
charts, rankings, line graphs and tables. Every chart contains
an Action Title, which summarizes the main idea/finding of
the chart and a Sub Title, which provides necessary
information about the country, the topic, units or measures
of currency, and the applicable time period(s) to which the
data refers. With respect to rankings, it is possible that the
summation of all categories
amounts to more than 100%. In this case, multiple answers
were possible, which is noted at the bottom of the chart.
 Reports are comprised of the following elements, in
the following order: Cover page, preface, legal notice,
methodology, definitions, table of contents, management
summary (summarizing main information contained in each
section of report) and report content (divided into sections and
chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are
published by reliable sources. Within Global and Regional
reports, we include all major developed and emerging
markets, ranked in order of importance by using evaluative
criteria such as sales figures.
 If available, additional information about the data
collection, for example the time of survey and number of
people surveyed, is provided in the form of a note. In some
cases, the note (also) contains additional information needed
to fully understand the contents of the respective data.
 When providing information about amounts of
money, local currencies are most often used. When
referencing currency values in the Action Title, the EUR values
are also provided in brackets. The conversions are always
made using the average currency exchange rate for the
respective time period. Should the currency figure be in the
future, the average exchange rate of the past 12 months is
used.
 The reports include mainly data from the last 12
months prior to the date of report publication. Exact
publication dates are mentioned in every chart.
METHODOLOGY OF OUR EUROPE ONLINE PAYMENT METHODS: FIRST HALF 2016 REPORT
 This report covers the online payment market. It
takes into account a wide definition of online payment,
including payment methods used in online shopping and
mobile payment, such as remote and proximity payments.
 All major countries in the region are covered, while
data availability varied across the markets.
 Countries are grouped by advanced and emerging
B2C E-Commerce markets. Within each group, the countries
are presented in the descending order of B2C E-Commerce
sales. Besides country and regional data, information about
global developments is also included.
 Depending on data availability, the following types of
market information are included: the most used payment
methods among online shoppers, payment methods most
offered by online merchants, mobile payment usage,
information about online and mobile payment users, such as
security perceptions, number and value of online/mobile
payment transactions. Not all the mentioned types of
information are available for each of the covered countries.
For the two leading countries in the region, also online and
mobile payment trends and news about major players, such as
payment providers, banks and retailers are presented.
 The report includes data mostly published within the
first six months of 2016. The exact date of publication of the
source is stated on each chart. The time period which the data
refers to differs by source.
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UPCOMING RELATED REPORTS
Europe B2C E-Commerce Market 2016 February 2016 € 2,950
Western Europe B2C E-Commerce Market 2016 February 2016 € 1,950
Eastern Europe B2C E-Commerce Market 2015 January 2016 € 1,950
Turkey B2C E-Commerce Market 2016 April 2016 € 950
Poland B2C E-Commerce Market 2015 January 2016 € 750
Russia B2C E-Commerce Market 2015 December 2015 € 950
Global Alternative Online Payment Methods: Full Year 2015 March 2016 € 1,950
Global Mobile Payment Methods: Full Year 2015 March 2016 € 1,950
North America Online Payment Methods: Full Year 2015 March 2016 € 950
Middle East and Africa Online Payment Methods: Full Year 2015 March 2016 € 950
Asia-Pacific Online Payment Methods: Full Year 2015 March 2016 € 1,950
Europe Online Payment Methods: Full Year 2015 March 2016 € 1,950
Global Online Payment Methods: Full Year 2015 February 2016 € 2,950
Europe B2C E-Commerce Delivery 2015 October 2015 € 1,950
Europe Cross-Border B2C E-Commerce 2015 August 2015 € 1,950
Global B2C E-Commerce Market 2016 June 2016 € 4,950
Africa B2C E-Commerce Market 2016 May 2016 € 1,950
Middle East B2C E-Commerce Market 2016 May 2016 € 1,950
Latin America B2C E-Commerce Market 2016 March 2016 € 1,950
North America B2C E-Commerce Market 2016 November 2015 € 950
Asia-Pacific B2C E-Commerce Market 2015 October 2015 € 3,450
REPORT PUBLICATION
DATE
PRICE*
Asia-Pacific Online Payment Methods: First Half 2016
Global Online Payment Methods: First Half 2016
September 2016
September 2016
€ 750
€ 1,950
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Product Brochure: Europe Online Payment Methods: First Half 2016

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Product Brochure: Europe Online Payment Methods: First Half 2016