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1. CIS B2C E-COMMERCE MARKETS 2019
PUBLICATION DATE: MAY 2019
PAGE 2 GENERAL INFORMATION I PAGE 3 KEY FINDINGS I PAGE 4-8 TABLE OF CONTENTS I PAGE 9 REPORT-SPECIFIC SAMPLE
CHARTS I PAGE 10 METHODOLOGY I PAGE 11 RELATED REPORTS I PAGE 12 CLIENTS I PAGE 13-14 FREQUENTLY ASKED QUESTIONS I
PAGE 15 ORDER FORM I PAGE 16 TERMS AND CONDITIONS

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CIS B2C E-Commerce Markets 2019
Report
B2C E-Commerce
Commonwealth of Independent States
Russia, Ukraine, Kazakhstan, Belarus, Azerbaijan, Georgia
English
PDF & PowerPoint
118
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QUESTIONS
ANSWERED
IN THIS REPORT
How is B2C E-Commerce evolving across the CIS markets?
How high are B2C E-Commerce sales in some major countries of the group?
Which product categories do online shoppers in CIS buy the most?
Which payment and delivery methods are preferred by digital consumers of the region?
Who are the major E-Commerce players in the CIS countries?
SECONDARY MARKET
RESEARCH
Our reports are exclusively based on secondary market research. Our researchers derive
information and data from a variety of reliable published sources and compile the data into
understandable and easy-to-use formats.
ADVANTAGES Maximum Objectivity
Reliable Sources
Up-To-Date Analysis
Boardroom-Ready PowerPoint Presentations
Guidance For Strategic Company Decisions
CIS B2C E-COMMERCE MARKETS 2019

3. HIGH B2C E-COMMERCE SALES GROWTH POTENTIAL IN CIS MARKETS
B2C E-Commerce potential across the Commonwealth of Independent States (CIS)
remains largely untapped, as only a single-digit share of overall retail sales in these
countries is online, compared to rates of above 10% in countries such as the UK, the USA
and China. As a result, there is significant room for future growth, the yStats.com report
reveals. In 2018, B2C E-Commerce sales grew at a double-digit rate in Russia and Ukraine,
and nearly doubled in Kazakhstan. Smaller markets in Azerbaijan, Belarus and Georgia are
also on the rise, driven by increases in online shopper penetration.
The top trends across the six countries covered in the yStats.com report include the
rise of mobile shopping apps, social commerce and cross-border online shopping.
Smartphones were the primary mode of accessing the Internet in Russia, while in Belarus
mobile shopping apps were used by a higher share of digital buyers than mobile websites.
The growth of social commerce is exemplified by Ukraine, where close to one-half of online
shoppers placed orders via social networking platforms. Furthermore, digital consumers in
CIS markets increasingly shop on foreign platforms, such as AliExpress, according to surveys
cited by yStats.com.
As consumers are getting more comfortable with making purchases online, B2C E-
Commerce sales across CIS are projected to remain on the growth path. Clothing and
consumer electronics are the top two product categories benefitting from the online retail
growth in these countries. Other categories with a high growth potential include groceries
and online food delivery services.
CIS B2C E-COMMERCE MARKETS 2019
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4. MANAGEMENT SUMMARY
RUSSIA
2.1. OVERVIEW
 B2C E-Commerce Market Overview and International Comparisons, April 2019
2.2. TRENDS
 B2C E-Commerce Sales, by Domestic and Cross-Border, in RUB billion, 2018-2023f
 Breakdown of Cross-Border Online Spending and Number of Shipments by Country, in %, 2017
 Usage of Mobile Devices to Access the Internet, in % of Internet Users by Gender, Area and Total, 2018
 Social Commerce Shopper Penetration, in % of Internet Users, and Types of Social Commerce Platforms Used, in %
of Social Commerce Shoppers, 2018
 Top 10 Social Commerce Shopping Platforms, in % of Social Commerce Shoppers, 2018
2.3. SALES
 B2C E-Commerce Sales, in RUB billion, and Year-on-Year Change, in %, by Segment, 2016 -2018
 B2C E-Commerce Sales Forecasts, in RUB billion, by Five Comparative Estimates, 2016 – 2023f
 B2C E-Commerce Share of Total Retail Sales, by Non-Grocery Goods and Total Retail, in %, 2016-2018
 B2C E-Commerce Share of Total Retail Sales, in %, 2018 & 2024f
2.4. USERS
 Number of Active Internet Users, in millions, and Penetration, in % of Population, 2013 – 2018
 Number of Online Shoppers, in millions, and Penetration, in % of Population, 2013 – 2018
 Online Shopper Penetration by Age Group, Gender and Location Type, in % of Population, 2018
 Reasons for Not Shopping Online, in % of Individuals Who Do Not Shop Online, 2017 & 2018
2.5. PRODUCTS
 Top 10 Product Categories Purchased Online, in % of Online Shoppers, 2018
 Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
2.6. PAYMENT
 Breakdown of Last Online Purchase from a Russian Online Store by Payment Method, in %, 2017 & 2018
 Online Payment Services Used to Pay for Products and Services Online, in % of Internet Users in Large Cities, 2017 &
2018
2.7. DELIVERY
 Breakdown of B2C E-Commerce Delivery Time, in % of Deliveries, 2018
 Number of Parcels Delivered in E-Commerce, by Delivery Method, in millions, Share, in % of Total Number of Parcels,
and Change, in %, 2016 & 2018
2.8. PLAYERS
 Top 20 Online Shops, Ranked by Sales, incl. E-Commerce Sales, in RUB million, Number of Orders, in thousands,
Average Check, in RUB, Y-o-Y Change, and Main Product Category, 2018
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CIS B2C E-COMMERCE MARKETS 2019
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UKRAINE
3.1. OVERVIEW
 Overview and International Comparisons, March 2019
3.2. TRENDS
 Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
 Share of Internet Users Who Research Product Information and Place Orders Online via Smartphone, in %, 2018
 Share of Online Shoppers Purchasing via Mobile Shopping Apps, in %, 2018
 Share of Online Shoppers Placing Orders Online via Social Networks, in %, 2017
3.3. SALES
 B2C E-Commerce Sales, in UAH billion, 2016 - 2019f
 B2C E-Commerce Share of Total Retail Sales, in %, 2018
3.4. USERS
 Internet Penetration, in % of Individuals, 2010 – 2019f
 Online Shopper Penetration, in % of Individuals, 2012 – 2018
 Breakdown of Online Shoppers, by Age Group and Gender, in %, 2018
3.5. PRODUCTS
 Top Product Categories Purchased Online, in % of Online Shoppers, 2018
 Breakdown of E-Commerce Sales of Electronics Products by Category, in %, 2018
3.6. PAYMENT
 Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018
3.7. DELIVERY
 Delivery Methods Preferred in E-Commerce, in % of Online Shoppers, April 2018
3.8. PLAYERS
 Top E-Commerce Websites Used, in % of Online Shoppers, 2018
 Top 3 Reasons for Buying Online From a Particular Website, in % of Online Shoppers, 2018
KAZAKHSTAN
4.1. OVERVIEW
 Overview of B2C E-Commerce Market and Trends, February 2019
4.2. TRENDS
 Breakdown of Internet Traffic by Device, in %, 2018
 Breakdown of Devices Used for Online Shopping, in % of Online Shoppers, 2017
 Location of E-Commerce Merchants Purchased from, in % of Internet Users, 2017 & 2018
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KAZAKHSTAN (CONT.)
4.2. TRENDS (CONT.)
 Cross-Border E-Commerce Transactions with Cards Issued in Kazakhstan, by Value, in KZT million, and Volume, in
thousands, 2013 - 2017
 Breakdown of Products Purchased Cross-Border, in % Cross-Border of Online Shoppers, 2017
4.3. SALES
 Domestic Retail E-Commerce Sales, in KZT million and in % of Total Retail Sales, Domestic Wholesale E-Commerce
Sales, in KZT million and in % of Total Wholesale Sales, and E-Commerce Sales of Services, in KZT million, 2013 –
2017 & H1 2018
 Breakdown of B2C E-Commerce Sales by Goods and Services, in %, January - August 2018
 Retail E-Commerce Sales, in USD million, and Share of Total Retail Sales, 2016 - 2021f
 Total E-Commerce Sales, in USD million, and Year-on-Year Change, in %, 2017- 2019f
4.4. USERS
 Internet Penetration, in % of Individuals, 2010 - 2018
 Online Shopper Penetration, in % of Internet Users, 2017 & 2018
 Breakdown of Online Shoppers, by Age Group and Gender, in %, 2017
 Perceived Barriers to E-Commerce, in % of Internet Users, 2018
 Breakdown of Online Shoppers, by Total Online Spending, in %, 2017 & 2018
4.5. PRODUCTS
 Product Categories Purchased Online, in % of Online Shoppers, 2017 & 2018
 Average Check in Online Shopping, in KZT thousand, by Product Category, December 2017 & December 2018
4.6. PAYMENT
 Share of Online Shoppers Paying Online Compared to Cash on Delivery, in %, 2017
 Payment Methods Used in E-Commerce, in % of Online Shoppers, 2017 & 2018
 Number and Value of Online Payment Transactions with Bank Cards, in thousands and in KZT million, and Share of
Total Bank Card Payments Number and Value, in %, June 2018 - January 2019
4.7. DELIVERY
 Problems Encountered When Shopping Online, in % of Online Shoppers, 2017 & 2018
4.8. PLAYERS
 B2C E-Commerce Sales by Category of Players, in %, January - August 2018
 Overview of Top 10 B2C E-Commerce Companies, Ranked by Revenue, 2017
BELARUS
5.1. OVERVIEW
 Overview and International Comparisons, March 2019
CIS B2C E-COMMERCE MARKETS 2019
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CIS B2C E-COMMERCE MARKETS 2019
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BELARUS (CONT.)
5.2. TRENDS
 Breakdown of Online Purchases by Device Used, by Age Group, in % of Online Shoppers, March 2018
 Top 5 Reasons to Shop from Cross-Border Websites, in % of Online Shoppers, March 2018
5.3. SALES
 B2C E-Commerce Sales, in USD million, 2017 & 2018
 B2C E-Commerce Share of Total Retail Sales, in %, 2017 & 2018
5.4. USERS
 Internet Penetration, in % of Individuals, 2010 – 2017
 Online Shopper Penetration, in % of Individuals, March 2018
 Breakdown of Online Shoppers by Those Who Purchase Most Products Online, Purchase Equally Over the Internet
and In-Store, Purchase Over the Internet Sometimes, but Prefer In-Store Shopping and Who Rarely Purchase Online,
in %, March 2018
5.5. PRODUCTS
 Products Purchased Online, by Purchased in the Last 12 Months, Purchased Most Frequently in the Past Year and
Purchased at Least Once Online, in % of Online Shoppers, March 2018
5.6. PAYMENT
 Breakdown of Payment Methods Used in E-Commerce, in % of Online Shoppers, 2018
5.7. DELIVERY
 Breakdown of Delivery Options Used in E-Commerce, in % of Deliveries, November 2018
5.8. PLAYERS
 Top E-Commerce Websites Used, in % of Online Shoppers, March 2018
AZERBAIJAN
6.1. OVERVIEW
 B2C E-Commerce Overview and International Comparisons, February 2019
6.2. TRENDS
 Breakdown of Internet Traffic by Device, in %, 2018
 Breakdown of Households with Internet Access by Type of Internet Connection, in %, 2013 - 2017
6.3. SALES
 B2C E-Commerce Sales, in AZN million, 2016 & 2017
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AZERBAIJAN (CONT.)
6.4. USERS
 Internet Penetration, in % of Individuals, 2010 – 2017
 Breakdown of Internet Users, by Age Group, in %, 2017
 Breakdown of Main Purposes of Internet Usage, incl. “Ordering or Selling Goods and Services”, in % of Internet
Users, 2017
6.5. PAYMENT
 Credit Card and Debit Card Ownership, in % of Population 15+, 2017
6.6. PLAYERS
 Overview of Popular Local Shopping Websites, incl. Category and Website Traffic Data, February 2019
GEORGIA
7.1. OVERVIEW
 B2C E-Commerce Overview and International Comparisons, February 2019
7.2. TRENDS
 Breakdown of Internet Traffic by Device, in %, 2018
 Purposes for Internet Use, in % of Individuals, in % of Internet Users, July 2018
7.3. SALES
 Internet Transactions with Payment Cards, incl. Number of Transactions, in thousands, and Value of Transactions,
in GEL thousands, 2013 – 2018
7.4. USERS
 Internet User Penetration, in % of Individuals, by Gender, Location, Age Group and Total, June 2017 & July 2018
7.5. PAYMENT
 Credit Card and Debit Card Ownership, in % of Population 15+, 2017
7.6. DELIVERY
 Delivery Methods and Costs Offered by Selected E-Commerce Players, February 2019
7.7. PLAYERS
Selected Local B2C E-Commerce Websites by Total Number of Average Visits per Day, and Share of Traffic from
Georgia, in %, February 2019
CIS B2C E-COMMERCE MARKETS 2019
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CIS B2C E-COMMERCE MARKETS 2019
REPORT-SPECIFIC SAMPLE CHARTS

10. GENERAL METHODOLOGY OF OUR MARKET REPORTS
Secondary Market Research
 The reports are compiled based on secondary market research.
Secondary research is information gathered from previously published
sources. Our reports are based on information and data acquired from
national and international statistical offices, industry and trade
associations, business reports, business and company databases,
journals, company registries, news portals and many other reliable
sources. By using various sources we ensure maximum objectivity for
reported data. As a result, companies gain a precise and unbiased
impression of the market situation.
 Cross referencing of data is conducted in order to ensure
validity and reliability.
 The source of information and its release date are provided on
every chart. It is possible that the information contained in one chart is
derived from several sources. If this is the case, all sources are mentioned
on the chart.
 The reports include mainly data from the last 12 months prior
to the date of report publication. Exact publication dates are mentioned in
every chart.
Definitions
 The reports take into account a broad definition of B2C E-
Commerce, which might include mobile commerce. As definitions may
vary among sources, exact definition used by the source (if available) is
included at the bottom of the chart.
Chart Types
 Our reports include text charts, pie charts, bar charts, rankings,
line graphs and tables. Every chart contains an Action Title, which
summarizes the main idea/finding of the chart and a Subtitle, which
provides necessary information about the country, the topic, units or
measures of currency, and the applicable time period(s) to which the data
refers.
With respect to rankings, it is possible that the summation of all categories
amounts to more than 100%. In this case, multiple answers were possible,
which is noted at the bottom of the chart.
Report Structure
 Reports are comprised of the following elements, in the following
order: Cover page, preface, legal notice, methodology, definitions, table of
contents, management summary (summarizing main information
contained in each section of report) and report content (divided into
sections and chapters). When available, we also include forecasts in our
report content. These forecasts are not our own; they are published by
reliable sources. Within Global and Regional reports, we include all major
developed and emerging markets, ranked in order of importance by using
evaluative criteria such as sales figures
Notes and Currency Values
 If available, additional information about the data collection, for
example the time of survey and number of people surveyed, is provided in
the form of a note. In some cases, the note (also) contains additional
information needed to fully understand the contents of the respective data.
 When providing information about amounts of money, local
currencies are most often used. When referencing currency values in the
Action Title, the EUR values are also provided in brackets. The conversions
are made using the average currency exchange rate for the respective time
period. Should the currency figure be in the future, the average exchange
rate of the past 12 months is used
METHODOLOGY OF OUR CIS B2C E-COMMERCE MARKETS 2019
Report Coverage
 This report covers the B2C E-Commerce market in the selected
member countries of the Commonwealth of Independent States (CIS),
including, Azerbaijan, Belarus, Georgia, Kazakhstan, and Russia. Ukraine is
also included in the present report as a market geographically and
economically linked with the CIS countries.
 A broad definition of retail E-Commerce used by some original
sources cited in this report might include both B2C and C2C E-Commerce.
 The report contains relevant information about international
comparisons, market trends, B2C E-Commerce sales and shares, Internet
users and shoppers, products, payment methods, delivery and players.
Report Structure
 Each country chapter starts with an overview of development of
B2C E-Commerce in the respective country with international
comparisons.
 Next, the “Trends” section includes an overview of market
trends, such as M-Commerce and cross-border E-Commerce, where
available.
 The section “Sales & Shares” covers the development of retail
B2C E-Commerce sales and E-Commerce’s share of total retail sales or
related figures, where information on sales was not available.
 In the “Users & Shoppers” section, information about Internet
penetration and online shoppers is included. Afterwards, the section
“Products” shows the leading product categories purchased online. This
information was not available for selected countries covered in this report.
 The next section, “Payment”, covers the payment methods most
used by online shoppers, where available.
 Furthermore, the “Delivery” section covers information related to
delivery in B2C E-Commerce, such as preferred delivery methods. For
selected countries, this information was not available.
 Finally, the “Players” section includes information about the
leading E-Commerce companies, such as rankings of the most visited
online shopping websites.
CIS B2C E-COMMERCE MARKETS 2019
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11. Kazakhstan B2C E-Commerce Market 2019
Central Asia & Caucasus B2C E-Commerce Market 2019: Kazakhstan, Azerbaijan, Georgia
Ukraine B2C E-Commerce Market 2019
Europe Online Payment Methods 2019
Europe B2C E-Commerce Market 2018
Eastern Europe B2C E-Commerce Market 2018
Europe Online Gambling Market 2019
Europe M-Commerce 2018
Europe Cross-Border B2C E-Commerce Market 2018
May 2019
May 2019
April 2019
February 2019
September 2018
September 2018
January 2019
November 2018
September 2018
€ 750
€ 950
€ 750
€ 1,950
€ 3,950
€ 1,950
€ 950
€ 750
€ 1,950
Global Online Payment Methods 2019
Global Mobile Wallets 2019
Global Mobile Payment Methods 2019
Global Alternative Online Payment Methods 2019
March 2019
April 2019
March 2019
March 2019
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€ 1,950
€ 1,950
€ 1,950
Global Cross-Border B2C E-Commerce 2018
Global Omnichannel Commerce Trends 2018
Global B2B E-Commerce Market 2018
September 2018
December 2018
September 2018
€ 2,950
€ 950
€ 1,950
Global Digital Gaming Market 2019
Global Online Travel Market 2018
Global B2B Payment Trends 2018
Global B2C E-Commerce Delivery 2018
January 2019
October 2018
October 2018
December 2018
€ 1,450
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€ 950
€ 1,950
Global Clothing B2C E-Commerce Market 2018
Global Consumer Electronics B2C E-Commerce 2018
December 2018
November 2018
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UPCOMING RELATED REPORTS
REPORT PUBLICATION
DATE
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Global Digital Payment Forecast 2019 May 2019 € 1,450
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