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THEUK’SSHAREOFGLOBALONLINERETAILSALESISPROJECTEDTO
DECREASEFROM5.4%IN2016TO3.6%IN2020.
GLOBALRETAILECOMMERCESHAREOFTHEUK,IN%,2016F&2020F
RESTOFTHEWORLDUK
Note:thesharesarecalculatedfromsalesfiguresfortheUKandglobalsalesfiguresin2016andin2020
forecastedbytheoriginalsource
Definition:retailE-Commercesales,includingproductsorservicesorderedviatheInternetusinganydevice,
regardlessofthemethodofpaymentorfulfillment;includessalestransactionsthatoccuronC2Cplatformsand
auctionsites;excludestravelandeventtickets
Source:eMarketer,June2016,August2016
94.6%
96.4%
5.4%
3.6%

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