1. 決定 : 商業個案 , 教育與靈魂昇
華
Rosa Cheng
07.27, 2013

2. Rosa Cheng
 NTU EE & Info Mgmt
 Berkeley EE (2006 Fall)
 Bain & Company HK office
(2007-2009)
 Morgan Stanley Equity
Research (2009-2010.05)
 DKSH (2010 June –
present)

3. Biz case - background info
 Took over greater China position
 Took 4 months to accept the position
 Target – strengthen China team/
enhance product portfolio;
turnaround, then double digit growth

4. Answer first (hypothesis,
80/20)
 External – Market
 Internal – Product, Team (sales,
service, admin)

5. Assessment – 4 flaws we found
 Gifts
 Travel plan
 Amkor case
 Stats ChipPac

6. Deal with 3 parties while an
immediate project need to be
taken care…
 Supplier
 Customer
 Internal reporting line

7. What’s the meaning of life…
support me to make decisions
along my life…
 Goal setting & Life credo
 Courage

8. In the end…
 Turn to profitable the first year
 Supplier is happy
 Customer expand even more rapidly
the next year
 Original China head got fired too…