2. Agenda
1. Quick Facts
– History, People, Artifacts
2. Cultural Metaphor
–Cactus & Trompenaar’s
3. Business & Social Ethics
4. A look at an Israeli Company
3. Quick Facts - Geography
Land of the Bible and
historic homeland of the
Jewish people
Middle East
o Along eastern coastline
of the Mediterranean Sea
Four main cities
o Jerusalem
o Tel Aviv
o Haifa
o Be’er Sheva
7. Quick facts - Geography
Land Features
o North - forested
highlands of Galilee
o Center - rocky peaks of
the Samarian and Judean
mountain ranges
descend sharply to the
semi-tropical Jordan
Valley and the Dead Sea,
the lowest place on earth
o South - mountainous
desserts
Climate – temperate;
characterized by much
sunshine with a rainy
season from November to
April.
8. Quick facts - Jewish History /Timeline
Ancient Jews are from
people living in the
‘fertile crescent’,
bounded by 3 rivers
(nile, tigris &
euphrates).
Ancient Jews are of
Hebrew descent. Israel
is divided in 12 tribes
(12 sons of Jacob).
Jacob being son of
Isaac (son of Abraham)
9. Quick facts - Jewish History /Timeline
3000 BCE Abraham led Israelites to Egypt because of
Famine. Enslaved by Egypt (400 yrs of
slavery) ; Ten Commandments
After several Moses took Israelites out of Egypt back to
centuries Israel; from bondage to freedom, and led
them back to the Land of Israel. They
wandered through the Sinai desert, where
they were welded into a nation.
1000 BCE United Israel (Monarchy) set under Saul (1st
king of Israel), Davind (2nd king), and
Solomon
10. Quick facts - Jewish History /Timeline
900 BCE United Israel Split into two: North (Israel ) &
South (kingdom of Judah) – when Solomon
died, bec northern tribes refused leadership of
Solomon’s son
700 BCE Israel overrun by Assyrians. People dispersed.
Only Judah remained
500 BCE Judah conquered by Babylonia. People exiled
to Babylonia.
500 BCE – Persian Rule. Temple of Judah restored. Many
60 BCE returned to Israel
60 BCE – •Rome subdued Judah exiling many Jews.
1948
11. Quick facts - Jewish History /Timeline
636-1091 Arab Rule
1918-1948 British Rule
May 1948 Declaration of the State of Israel
Zionism movement
Religious affiliation and practice is a matter of personal
choice.
77 % Jews, 16 % Muslims, 2 % Christians (mostly Arabs),
5% others
Pluralistic framework - various communities maintain their
own religious, educational, cultural and charitable
institutions.
12. Quick facts - Cultural Issue -
ZIONISM
Emerge in late 19th century, because of the hostility of
the NAZI’s to 6M Jews, and threats from foreign ARAB
countries, ZIONISM was formed;
Zionism is the national movement for the return of the
Jewish people to their homeland, the recognition of ‘Jewish
State’, and to re establish Jewish peoples right to national
existence & independence;
It attained unprecedented success in manufacturing,
Research & Development, business, banking, the arts,
medicine
14. Quick facts - People & Language
People
o 7Million – 80% Jews, 20% non-Jews
Language
o Hebrew, Arab / “doogri” style of communication
Currency - Shekel
Employment - Extensive labor laws
Political structure
o Parliamentary Democracy –Separation
of powers bet Executive, Legislative,
Judicial
o Role of president is ceremonial
( Unity of State)
o President elected by Knesset
o Knesset - 120 member Legislative Body
Industry
o Focus on manufacturing scientific & innovative products
o Diamond
15. Quick facts - People & Language
President Katsav
Eight President of the
State of Israel
President Shimon
Peres
Convicted 7 yrs
Current President of
imprisonment due to
the State of Israel
rape of staff & others,
Nobel Price for Peace,
‘equality for all’
1994
16. QUICK FACTS – snapshots
Dead Sea Old Rupees Bethlehem Jordan River Pitaka
Golgota Jesus Tomb Galilee
17. QUICK FACTS - snapshots
Llama Tel_Aviv Kipot-headgear Talit-Prayer shawl Wediing
Sermon on the mount Wailling wall Jafa- Shopping Model
20. Cultural Metaphor: Cactus Plant
Native Israeli is referred to as a Sabra
form of cactus, Opuntia ficus-indica or ‘cactus pear’
prickly on the outside
very soft , sweet, and meaty inside
It can survive the dessert
They grow in clusters
Not expensive, it can be cooked and eaten
It has many medicinal properties
It produces colorful flowers (buds can be eaten)
21. Cultural Metaphor: Cactus Plant
Cacti are flowering plants. They grow
slowly, their life cycles are the same as
for any other flowering plant.
Germination
Cactus seeds are often distributed by
birds, which are attracted to the fruit.
Vegetative Growth
It takes five to 10 years for small
species to reach flowering size.
Fruit Formation
Cactus fruits are seed-filled berries.
They form at the base of the flowers
and are often brightly colored and
sweet to attract birds
Harvest stage
Harvest the leaves & buds (salad /
medicine)
23. Cultural Metaphor: Cactus Plant
TROMPENAAR’S CULTURAL FRAMEWORK
Details Culture
Relation • Sabra Cacti thrive in clusters Collectivist
ship with • Branches hold the leaves & fruit together
People • War & Religion (Judaism) brought the
Israelites together
• Zionism – movement to bring Israelites from
various parts of the world back to Israel
• Sabra Cacti, to be useful, should undergo Universal
specific growth process from a) germination,
b) vegetative growth, c) flowering, d) fruit
formation, e) harvesting
• Israelite’s follow strict rules in employment,
in running their government, in
manufacturing and R&D
• Old testament vs New testament
24. Cultural Metaphor: Cactus Plant
TROMPENAAR’S CULTURAL FRAMEWORK
Details Culture
Relation • Sabra Cactis despite looking stiff & their Emotional
ship with leaves flat face, produces beautiful buds &
People flowers showing it’s inner self
• Sufferings from War & Religion influenced
Israelite’s to be more emotional rather
than neutral
(Israelites are known for ‘Doogri’ style of
communication – simple & straightforward)
• With the intense discipline of the Israelite’s Achievement
in manufacturing and R&D, promotion within
a company is based on competency rather
than Praternal relations
25. Cultural Metaphor: Cactus Plant
TROMPENAAR’S CULTURAL FRAMEWORK
Details Culure
Relationshi • Israelites follow strict process in Monochronic
p with Time manufacturing (aircrafts & weapons), & in but can be
processing diamonds - Monochronic polychronic
• However, Sabra Cacti is clustered, sweet sometime
and soft inside (passionate and having
‘one big family’) – prone to be Polychronic
• Life of Sabra cacti is 20 years (long term) Long-term,
• Israelites known for R&D (technology Future
development) – long term process before
you can invent & commercialize
26. Cultural Metaphor: Cactus Plant
TROMPENAAR’S CULTURAL FRAMEWORK
Dimensions Assumptions
Relation • Sabra Cactus is sweet and soft inside (a Monochronic
ship with metaphor of being passionate and having but can be
Time ‘one big family’ polychronic
• Since family is important to Israelites, this sometime
can affect their being ‘monochronic’
• Israelites follow strict process in
manufacturing
• Though Sabra can be harvested after 8 Long-term,
mos, it can survive the dessert for a long Future
time
• Israelites known for R&D (technology
development) – long term process before
you can invent & commercialize
27. Cultural Metaphor: Cactus Plant
TROMPENAAR’S CULTURAL FRAMEWORK
Dimensions Assumptions
Relation • Sabra cacti are able to thrive the dessert Internal
ship with despite severe conditions. Sabra cacti is
Nature a symbol of Israelites as survivors &
perseverance;
• In manufacturing science / R&D Industries
results are from internal planning & effort
rather than from nature
• Prickly Sabra Cacti – a way to protect its High
soft leaves Uncertainty
• History (Nazi & Arab neighbors)
contributed to Israelites to be always on
guard (Zionism, military defense)
• Manufacturing science has no room for
failure
29. Social & Business Ethics
Appointment
• Make an appointment well in advance. Be
punctual.
• Appointments are at working hours, mostly
9:00 AM – 12:00 noon and 2:00 PM – 5:00 PM.
• Business hours vary depending on owner’s
religion.
• During appointments, the host usually receives
and accompanies the guest to the office door.
• The handshake is common. Social hug or kiss
may take place between people that have
known each other previously.
• The host offers a drink, cold or hot. Small talk
occurs in accordance with the time frame.
30. Business Attire
Dressing -
• for women, Conservative dress in countryside or street
wear in cities and large towns.
• For men, trousers and a long-sleeved shirt. Jacket
and tie are required for business meetings as sign of
respect. Tux not common;
• In the isolated ghettos of fundamentalism wearing a
revealing outfit may be greeted with loud disapproval
from both Orthodox Jews and traditional Muslims.
Conversation
• Welcome topics : American and Israeli politics, and
sports (soccer, basketball and swimming)
• Topics to be avoided : Religion, US aid to Israel
• Address Israelis by their professional titles or a
courtesy title such as "Mr.," "Mrs.," "Miss," and their
surname.
• Israeli Arabs have traditional Arabic names
31. Conversation
Gifts
• Gifts in companies or organizations are not allowed
• If invited to an Israeli home, good gift choices include
a simple arrangement of flowers, a book, box of candy
or a TY card
Others
• Israeli Arabs frequently refer to revered elders as
"Abu," which means "father of" in Arabic.
• The Hebrew term "giveret" means "Miss," while "adon"
means "Mr."
• In business invitations, the first name will be that of
the business partner and then his spouse. In a social
invitation, the lady comes first and then the spouse.
32. A look at an Israeli Company
Israel Aircraft Industries
Ltd.
Largest Aerospace Corporation in Israel
34. Company Profile
• Globally recognized leader in developing military
and commercial aerospace technology
• IAI is versatile, highly motivated, innovative and
competitive
• The company's ambition is to continue to initiate
and achieve technological breakthroughs that
characterize the best in the industry
36. Divisions of the Company
o Communications Directorate
o Corporate Marketing
o Corporate R & D
o Human Resource
o General Counsel
o Internal Audit
o Quality Management
o Procurement and Logistics
38. Company Vision
• Together we will grow the core business of IAI
for the benefit of our customers, our people and
our owners.
• This growth will be achieved through innovative
technological systems, products and services of
the highest quality.
• Our people will grow through a climate of
complete integrity and excellence in everything
we do that will become a model for others.
39. Company Mission
DELIGHT CUSTOMERS
Satisfying our customers is the reason for our existence and the
source of our growth.
INNOVATION
We will encourage all the people in IAI to seek innovative ideas in
everything that we do. Our technology edge is a foundation for
satisfying customers and for our growth.
PEOPLE TREATED AS ASSETS
By working together, the people are the key to our growth. They
are the company's most valuable asset and will always be treated
as such.
ONE COMPANY
IAI is one company operating as a unified organization and
appreciated as such by all who do business with us.
40. Commercial Info
• Company sales in the last 5 years was 10.8
billion U.S $ and net profit was 323 million U.S $
• Net profit total US$ 25.0M in 2005 as compared
to USD 5.0M
• Good cash flow, low debt ratio
• AA rating by Maalot – the Israeli securities rating
company
41. Code of Business Conduct
• Documented principles and directives
• Documented Code of Business Conduct
• Documented Company's policy
– uphold the laws, the guidelines and the
principles to which it is obligated in its
activities, to defend the rules of ethics and to
implement high standards for business
management.
42. Environmental Policy
o committed to implementing an Environmental
Policy that meets the Environmental Management
System requirements of ISO14001.
o responsibility for Environmental Issues rests on
both the Managers and Employees of the Lahav
Division.
o Environmental Management Program includes
training plans, for raising the environmental
awareness and guidance of all employees.
43. Partners and Customers
Aerospatiale Airborne Express (ABX) Iberia Airlines of Spain
Air France IMI-Israel Military Industries
KLM Royal Dutch Airlines
Air India Lear Astronics Corporation
Antenna Hungaria Litton Industries
Bell Helicopter Lockheed-Martin Corporation
Textron Boeing Company Lufthansa
British Aerospace German Airlines
British Airways Matra Marconi Space
Continental Airlines McDonnell Douglas Corporation
Daimler-Benz Aerospace Polar Air Cargo
Dassault Electronique Elbit Ltd. Pratt & Whitney Canada
Elisra Electronic Systems Rafael Armament Development
El-Op Electro-Optics Industries Authority
ENAER de Chile Raytheon Aerospace
Raytheon E-Systems
GEC Marconi Systems Rohr Inc. Sikorsky Aircraft Corp.
General Electric Sogerma-Socea
General Dynamics South African Airways
Hewlett-Packard Sumitomo Electric Industries
Hindustan Aeronautics Ltd. (HAL) Thomson – CSF
Transaero Airlines TRW
United Parcel Services of
America (UPS)
44. Organizational Culture
Very Low in Power distance
IAI employees’ level of acceptance of the unequal distribution
of power which is very evident in the flat organization.
Very High Uncertainty avoidance
Employees feel threatened by ambiguous situations thus the
highly documented processes apparent in the Code of Business
Conduct.
Individualism & Collectivism
Employees look after themselves and their immediate
subordinates vis-a-vis the goals of the organization as apparent
in their company vision.
Masculinity
refers to the degree of traditionally “masculine” values that
prevail in the organization… but mainly attributed to the nature
of the business. Women are treated almost equally.
45. Organizational Culture
Assertiveness
Tough and competitive as a team.
Long Term Orientation
Future-oriented behaviors such as planning and
investing in the future as shown in the Company's
ambition to continue to initiate and achieve
technological breakthroughs that characterize the best
in the industry.
Achievement Orientation
Measures how important performance improvement and
excellence is in a society.
Humane Orientation
Encourages and rewards people for being fair, altruistic,
generous, caring, and kind.
