1. What are the types of consumer products?
1. Convenience product: A relatively inexpensive item that merits little shopping effort 2. Shopping
product: that requires comparison shopping, because it is usually more expensive and found in fewer
stores. Shopping ProductsCopeland's (1923) original conceptualization (see full descriptionin Table
1) clearly explains shopping products. The name implies much about the charac- teristics of these
products. Buyers are willing to spend a significant amount of time and money in searching for and
evaluating these products. Increased levels of risk are also perceived by consumers for these high
involvement products. Examples of shopping goods are automobiles,clothing, and furniture for end
consumers, and equip- ment and components parts for industrial users. Con- sumer services that
could be classified in the shopping category are insurance, medical and dental care, and apartment
rental. Industrial shopping services include the accounting audit. Shopping ideas are education for
individuals and conducting marketing research studies for industrial buyers
3. Specialty product: A particular item that consumers search extensively for and reluctant to accept
substitutes. 4. Unsought products: unknown to potential buyer or a known product that the buyer
does not actively seek.As the arrowhead in Figure 1 shows, marketing man- agers can attempt to
move their shopping products into the specialty category. This means that consumers will no longer
"shop" for alternatives but accept only one brand. For example, Maytag, the Boston Celtics, and
Stanford University are organizations whose brands now seem to be specialty products for many
buyers. Those products that are defined to be highest on both the risk and effort dimensions of Figure
1 are called specialty products. The major distinction be- tween shopping and specialty products is on
the basis of effort, not risk. The monetary price is usually higher, as is the time. Comments such as, [I
would] "search high and low," "wait for weeks," and "not settle for anything less" are good indicators
of the time effort that distinguishes specialty products. At the limit, the buyer will accept no
substitutes. Examples of specialty goods include vintage im- ported wines, expensive sports cars, and
paintings by well-known artists. Specialty services for consumers might be those offered by the noted
heart surgeon, Dr. Peter De Vries, or the best trial attorney in any com- munity. A specialty idea
would be to join a select do- nor club for a charity or museum. In the industrial product sector,
installations (buildings) would be spe- cialty products because their location, cost, and fur- nishings
require great organizational effort and risk. A consultant like McKinsey Company would be an
illustration of a specialty service for organizations, and the type of basic research supported by the
firm is a specialty idea. Reaching the specialty product category is a major objective of many
marketing managers. Therefore, it appears at the end of the marketing strategy arrow in Figure 1.
This position is often difficult if not im- possible to reach. Few specialty products retain their status
over time.
Consumer Goods are final goods that are brought from retail stores to satify the needs and wants of
human being. The consumer goods come in wide variety of product range includes:
Household Items
Personal Care Products
Consumer Electronics
Utensils

2. Nano Technology Devices
Foods
Clothing Products
Stationary
Gift Articles
Types of Consumer Goods
Buying habits such as convenience goods, shopping goods, and specialty goods and Durability such
durable goods, semi-durable goods, and non-durable goods.
Convenience Goods:
Goods which are easily available to consumer, without any extra effort are convenience goods. Mostly,
convenience goods come in the category of nondurable goods such as like fast foods, confectionaries,
and cigarettes, with low value. The goods are mostly sold by wholesalers to make them available to
the consumers in good volume. Further, convenience goods can be sub-categorized into:
Staple Convenience Consumer Goods
Impulse Convenience Consumer Goods
Shopping Consumer Goods
Specialty Consumer Goods
Non Sought Consumer Goods
Durable Consumer Goods
Non Durable Consumer Goods
Staple Convenience Consumer Goods:
Goods which come under the basic demands of human beings are called staple convenience goods. For
eg: milk, bread, sugar etc.
Impulse Convenience Consumer Goods:
Goods which are brought without any prior planning or which are brought impulsively are called
impulse convenience goods. For eg: potato wafers, candies, ice creams, cold drinks etc.
Shopping Consumer Goods:
In shopping consumer goods, consumer do lot of selection and comparison based on various
parameters such as cost, brand, style, comfort etc, before buying an item. They are costlier
than convenience goods and are durable nature. Consumer goods companies usually try to set up
their shops and show rooms in active shopping area to attract customer attention and their main focus
is to do lots of advertising and marketing to become popular.
Goods like
Clothing Items
Televisions
Radio
Foot Wears
Home Furnishing
Jewelleries
Convenience Products
As shown in Figure 1, convenience products are de-
fined as lowest in terms of both effort and risk. That
is, the consumer will not spend much money or time
in purchasing

3. these products, nor does he/she per-
ceive
significant
levels of risk in making a selection.
They are commonly
illustrated by commodities, "un-
sought" (emergency) items, and
impulse products.
Examples of consumer goods
that fall into the
convenience category
include fresh produce and gro-
cery staples, umbrellas, gum, and batteries. Supplies
(Fern and Brown 1984) and raw materials which are
commodities could be classified as convenience items
for industrial buyers.
In fact, some firms like DuPont
label their new chemicals as commodity products
(Billon and Robinson 1970). Commodities purchased
in bulk
(e.g., a trainload of chemicals) become
shop-
Classifying Products Strategically / 25 ping goods, however, and are often the
subject of in-
tense buyer/seller negotiation, particularly over price.
Convenience services may encompass
taxi or mass
transit for end consumers and garbage pickup
for or-
ganizational consumers. Convenience ideas would be
antilitter campaigns or police/security protection.
All these come under the category of shopping goods.
Specialty Consumer Goods:
Goods which are very unique, unusual, and luxurious in nature are called specialty goods. Specialty
goods are mostly purchased by upper-class of society as they are expensive in nature. The goods
don't come under the category of necessity rather they are purchased on the basis personal
preference or desire. Brand nameand unique and special features of an item are major attributes
which attract customer attraction in buying them.
Examples of Specialty Products are:
Antiques
jewelry
wedding dresses
cars

4. Non Sought Consumer Goods:
Goods or Services like insurance which are available in the market but customer is not really
interested in buying them are called non-sought goods.
Durable Consumer Goods:
Goods which have long life span and usage period are called durable goods.
Examples:
Furniture
Kitchenware
Consumer Electronics
Semi-Durable Consumer Goods:
Goods which have limited life span or usage period are called semi-durable goods.
Examples:
Clothes
Foot Wears
Artificial Jewellery
Home Furnishing
Non Durable Consumer Goods:
Goods have a very short life span and are perishable in nature are called non-durable goods.
Examples:
Milk
Bread
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Nestle Manufacturing
Main article: List of Nestlé brands
[19]
Nestlé has some 8,000 brands, with a wide range of products across a number of markets,
including coffee, bottled water, milkshakes and other beverages, breakfast cereals, infant
foods, performance and healthcare nutrition, seasonings, soups and sauces, frozen and refrigerated
[20]
foods, and pet food. Nestlé's best known brands include:
 Coffee and tea  Ice cream
- Coffee mate - Dreyer's
- Nescafé - Drumstick

5. - Nespresso - Häagen-Dazs
- - Maxibon
Nestea and E - Mövenpick Ice Cream
nviga (controll - Parlour
ed by the joint
venture  Break
with The fast
Coca-Cola cerea
Company, ls (so
called Bevera me
ge Partners distrib
Worldwide) uted
- Ricoré by Ce
- Sweet Leaf real
Tea Partn
ers
 Bottled water World
(Nestlé wide,
Waters) the
- Aquarel joint
- Arrowhead ventur
Water e
- Contrex with G
- Deer Park eneral
Spring Water Mills)
- Ice Mountain - Cheerios
- Perrier - Chocapic
- Poland - Golden Nuggets
Spring - Nestle Fitness
- Nestle Pure - Nesquik
Life - Shreddies
- San - Trix
Pellegrino
 B
- Vittel
a
- Ozarka

6. b
 Milkshak
y
es and
fo
other
o
beverag
d
es
- Cerelac
- Carnation
- Gerber
- Caro
- Nido
- Juicy Juice
- S-26 Gold, SMA and
- Milo
Promil (acquired from Pfizer
- Nesquik Inc.)
- Ovaltine
- La  S
Laitière (contr e
olled by the a
joint venture s
[2 o
with Lactalis)
1] n
i
 Cho n
colat g
e s
and ,
conf
ectio s
nery o
- Aero u
- After Eight p
- Baby Ruth s
- Butterfinger
- Caramac a
n
- Nestlé
d
Crunch
- KitKat
s
- Lion Bar

7. - Galak/Milky a
Bar u
- PowerBar c
- Quality e
Street s
- Rolo
- (
Rowntree pro N
ducts e
s
- Smarties
t
-
l
Wonka produ
é
cts
- Toffee Crisp
P
 P r
e o
r f
f e
o s
r s
m i
a o
n n
c a
e l
)
a - Buitoni
n - Davigel
d - Maggi
- CHEF
h
e  F
a r
l o

8. t z
h e
c n
a
r a
e n
d
n
u r
t e
r f
i r
t i
i g
o e
n r
- Boost a
- PowerBar t
e
d
f
o
o
d
s
- DiGiorno (pizza)
- Herta
- Hot Pockets
- Lean Cuisine
- Stouffer's
 Pet food (Nestlé P- Dog
Chow
- Felix

9. - Friskies
- Purina ONE
- Winalot
 Pharmaceutical products
and active cosmetics
(cont- Innéov
- Biotherm
- Galderma
 L
i
f
e
G
As of year end 2010, Nestlé held 29.7% of the shares of L'Oréal, the world's largest company
in cosmetics and beauty. Its brands including Garnier, Maybelline, and Lancôme as well as The Body
Shopstores.L’Oréal holds 10.41% of the shares of Sanofi-Aventis, the world's number 3 and Europe's
[1]
number 1 pharmaceutical company.