Presentation to engineers on WOCC 2010.

1. PEOPLE.NET
- made in the cloud
Xiaolin Lu
Founder and CEO

2. In the whole human history, all the technology
innovations are about democratizing “something”
– decentralizing or re-distributing power, liberating
mass-dynamism, turning scarce into abundant, and
eventually creating new humanity value (economy
and society)…
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3. When human society first started, the data and
resource flows (information, capability, access to
resources, etc) were in a mesh-form and everybody
was equal. Gradually, the data/resource was
concentrated and division-of-labor occurred,
which created efficiency but also flow-imbalance.
The liquidity has been artificially controlled by a
few super powers, and so were the mass
creativities.
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4. With the advance of technology and most
important, with human-intrinsic desire for
liberty, we are going back to the original, in
which everybody’s own destiny and
contribution to the society matter and new
efficiency is created from the highly
liquidated “data-flow”.
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5. People tend to think all this only occurred in the world
of so-called Web 2.0 or “Internet of Things”.
Nevertheless, as the Tim Berners-Lee pointed out:
“but that was what the Web was supposed to be all
along.”
Perhaps the only difference is our mindset, from “We
are part-of-the-group” to “We are the group”, which
has and will continually have profound effect on
technology, industry and society…
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6. …and here is a presentation to engineers on WOCC 2010
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7. All modern advances are about …
something
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8. which means…
Create new humanity value
(economy + society)
Turn scarce to abundant
Liberate mass-dynamism
De-centralize power
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9. and this will typically..
Re-create a Twin (industries)
and
Disrupt a Triplet (industries)
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10. 100s
flowers
Soil
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11. “Drivers”
“Cars”
Infrastructure
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12. A 100 years old example…
Everybody should
have a car…
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13. Democratizing
Power of
Transportation
(moving-free)
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14. Industrials
Energy & Materials
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15. Consumer
Services
Manufacture
Infrastructure
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16. A 50 years old example…
Computer on
everybody’s desk…
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17. Democratizing
Power of
Signal Processing
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18. Software
Silicon
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19. nnova tions
o f a ll the i
“Reasons”
K.G.
Coffman
and
A.
Odlyzko
AT&T
Labs
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20. Media
Consumer
Electronics
Telecom
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21. nd disrupted
Disrupting a
$$VC
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22. Left us with…
Cable Modem
DWDM
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23. and unleashed creativity…
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24. Here comes the Internet and www…
Data of and for
everybody…
…to link and access information of various kinds as a
web of nodes in which the user can browse at will …
…a pool of human knowledge, which would allow
collaborators in remote sites to share their ideas and
all aspects of a common project.
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25. Democratizing
Power of
Data Processing
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26. Data Mining
Data Dynamics Free!
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27. Collec(ve
Intelligence
Commerce
Long-tail Free!
Media
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28. Search SNS
Mass Behavior Mesh Connection
P2P UGC
Mesh Commerce Mass Creativity
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29. Mass Behavior Mesh Connection
Mesh Commerce Mass Creativity
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31. ive the speed
“W E” dr
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32. Turn Scarce into Abundant
= Free Economy
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33. Freedom
Capital Intensive à Capital Free
Walled Garden à Open West
Central Control à Self Federation
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34. Product and money?
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35. There is no product,
only platform that
is as a service
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36. Apple iTune: $1.1B/quarter
AT&T Service (2-year contract):
$99.99/m+($0.2/mesg, $0.3/pic)
Production: $178.96
Retail Sale: $199
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37. and therefore the value of the crowd…
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38. (PC) Value of Service
scale & dynamism of the data
it helps to manage
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39. (Web) Value of Service
scale & dynamism of people
using the data it helps to …
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40. Create new humanity value
(economy + society)
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41. Crowd
authe
Unintended & nticat
io n
abundant innovations
economy
Free $ 11B ($900M)
Z generation
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42. Shift of Value
Scarce Abundant
Content
Content
undle!
Consumer
Electronics
B
Gateway $$ Consumer
Electronics
Infrastructure Commodity
Infrastructure
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43. Impact on Engineering
■ Deliver as a service
■ User = co-producer
■ Lightweight development
■ Hackable and remixable
■ Leverage the cloud
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44. Finding the Value
Contents
Platform = Service
Enablers = Building Materials
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45. It is all because of the …CLOUD
Collective Economy
Cloud Remix
Cloud Dynamism
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46. THEN
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47. New Born
Scarce Abundant
Mass
Collaboration
Mass
Collaboration
Commerce
Content
Electronics
Consumer
Content
Commerce
Infrastructure
Consumer Content
Electronics
Content
Infrastructure
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48. Internet
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49. Social Graph
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50. Believe in the
cloud
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51. and keep going…
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