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Inflation and growth in a service economy


By DeAnne Julius, member of the Bank’s Monetary Policy Committee and John Butler of the Bank’s
Conjunctural Assessment and Projections Division.

This article sets out the initial findings of a project team set up by the Bank to examine the behaviour of
the service sector, in the light of the increasingly important role that services play in the UK economy,
and so in achieving the Government’s inflation target. It presents a series of stylised facts about the
service sector between 1970–97, and notes areas for further work.

Introduction                                                                                                   First, it is unclear whether the economic characteristics of
                                                                                                               services are similar enough to those of goods for
Late in 1997, the Bank set up a project team(1) on the service                                                 conventional macroeconomic constructs (such as the output
sector, which aimed to develop a fuller understanding of                                                       gap) to be operationally useful for policy-makers. And if it
how the sector operates. The project has drawn on work by                                                      is harder to measure quality or productivity improvements in
others, both from this country and abroad. It tries to reach                                                   services than in goods, economy-wide measures of growth
comprehensive and aggregate conclusions where possible,                                                        and inflation will become increasingly distorted. This will
while still recognising the critical diversity within the huge                                                 complicate the policy-makers’ job.
UK service sector. Through the Bank’s network of regional
Agents, the project team has also benefited from discussions
                                                                                                               Second, a policy decision (say, to change interest rates) may
with many service businesses. These initial findings are
                                                                                                               affect the economy differently when most producers are
primarily descriptive and backward-looking, typically
                                                                                                               service companies. Service producers may differ from other
covering the period 1970–97, or as much of it as the
                                                                                                               sectors of the economy in their export orientation and
relevant data series allow.(2) They quantify the growing role
                                                                                                               capital intensity, and so in their sensitivity to changes in
of services in the UK economy, and identify the key
                                                                                                               exchange rates and interest rates. This may affect the
differences revealed by the data between the behaviour of
                                                                                                               optimal policy choice.
services and the rest of the economy.

A key feature of the UK economy during the current                                                             Third, some of the new service industries may have special
recovery, particularly over the past 18 months, has been the                                                   economic properties that do not fit well with the
difference in performance between the buoyant service                                                          assumptions of conventional economic models. For
sector and the slowing manufacturing sector. Some                                                              example, telephony and computer software production have
commentators have called this a ‘two-speed’ economy.                                                           high initial costs, but very low marginal costs. As a result,
Since the start of the recovery in 1992, the rate of output                                                    pricing strategies may be complex, and component services
growth in the service sector has been more than double that                                                    are sometimes embedded in customised packages that can
of manufacturing; more than 80% of the rise in UK                                                              obscure the price actually paid or the service actually
employment has been generated by service industries; and                                                       bought. IT-based services are already a major
in 1997, the UK economy recorded its first current account                                                     wealth-producer and job-creator (and, currently, an area of
surplus for twelve years, partly accounted for by a record                                                     skill shortages), and are likely to be one of the
surplus in the trade of services. For most of this period, the                                                 fastest-growing parts of the economy in the next decade. A
inflation rate of services has been higher than that of goods.                                                 better understanding of their role in UK growth and
                                                                                                               inflation is needed.
These trends are not new, nor are they unique to the United
Kingdom. The share of the service sector in both                                                               The structure of the article is as follows. Each section
production and employment has been growing for at least                                                        begins with bullet points that summarise the key stylised
two decades in most OECD countries. Services now account                                                       facts from that section. The second section compares
for two thirds of UK GDP, and three quarters of employees                                                      service sector growth in the United Kingdom with other
are engaged in providing services. It is in this sense that the                                                countries, and considers its cyclicality. The third section
United Kingdom can be regarded as a service economy.                                                           gives estimates of the size of the linkages between the
This predominance of service industries raises important                                                       service sector and the rest of the economy. The fourth and
issues for policy-makers.                                                                                      fifth sections discuss service sector investment, employment
(1) The other members of the project team were Alan Beattie, Andrew Hauser, Caroline Webb and Simon Whitaker; all contributed substantially to the
    work on which this article is based.
(2) The analysis is based wherever possible on the latest data from the Office for National Statistics (ONS), which incorporate the changes made to the
    National Accounts in September 1998. Details of these changes are given in the article on pages 361–67 and in the November 1998 Inflation
    Report.



338
Inflation and growth in a service economy



and productivity. The sixth section covers international                                                     share of marketed services in GDP grew from 42% in 1970
trade in services. The seventh section reviews the share of                                                  to more than 55% in 1995. As Chart 2 illustrates, this
services in consumption and the behaviour of service sector                                                  gradual shift in output share was not unique to the United
prices in RPIX inflation,(1) and the final section notes a                                                   Kingdom, but occurred in most of the major industrialised
number of issues that could be pursued in further work.                                                      economies. However, the United Kingdom now has the
                                                                                                             second-highest relative share among the G7 countries
Service sector output growth and cyclicality                                                                 (behind the United States), and in the past 15 years, the
                                                                                                             share of services’ output has grown more rapidly in the
q         Although the share of service sector output has grown                                              United Kingdom than in the United States, where it appears
          in most developed economies in the past 15 years, the                                              to have levelled off at around 70%.
          increase has been more pronounced in the United
          Kingdom.                                                                                           Chart 2
                                                                                                             Service sector output as a share of GDP in
q         Production of marketed services has expanded                                                       constant prices
                                                                                                                                                                                         Per cent
          strongly for more than 25 years.                                                                                                                                                          75


                                                                                                                                                                         United States              70
q         The degree of volatility in service sector output varies
          across industries, and depends on the source of                                                                                                             United Kingdom
                                                                                                                                                                                                    65
          shocks. But there is no clear evidence to support the                                                                                              Japan
          hypothesis that as the UK economy becomes more                                                                                                                                            60
                                                                                                                                                    France
          service-oriented, the business cycle will become
          smoother.                                                                                                                                                                                 55
                                                                                                                                                                                   Italy
The ONS’s broadest definition of service sector output                                                                                                                                              50

corresponds to the non-tangible, non-commodity notion—                                                                 Germany
                                                                                                                                                                                                    45
everything except agriculture, mining, construction and
manufacturing. Within this, the four broad categories of                                                                                                                                            40
services set out in the national accounts are: Distribution,                                                                                                                                         0
                                                                                                                1970           75              80                85        90              95
hotels and catering (DHC); Transport and communications
                                                                                                             Source: OECD, 1996 International Service Statistics.
(T&C); Finance, real estate and business services (FRB);
and government and other services (GOV).(2) Chart 1 gives
                                                                                                             Services have grown much more rapidly than the rest of the
an idea of the relative size of each of the sectors. The first
                                                                                                             UK economy throughout the period 1970–97: the average
three categories are typically referred to as marketed
                                                                                                             yearly rates of growth for the service and manufacturing
services, and the fourth category is predominantly made up
                                                                                                             sectors were 2.6% and 0.7% respectively. Marketed
of non-marketed government services such as health,
                                                                                                             services have grown at a yearly rate of around 3% during
education and defence, though it includes a small amount of
                                                                                                             the same period. Growth has been particularly rapid in
marketed services.
                                                                                                             financial services, business services, real estate activities,
                                                                                                             education and health services, and communications,
Chart 1
                                                                                                             including entirely new industries such as computer software
Real service sector output
                                                                                                             and cellular telephony.
    Financial, real estate and business     Transport and communications
    Distribution, hotels and catering       Government and other services
                                                                    £ billions
                                                                                                             The importance of services may also be gauged by
                                                                                 500
                                                                                                             expenditure on them as a share of GDP. The expenditure
                                                                                 450                         share is measured by the ratio of consumption expenditure
                                                                                 400                         on services (both private and governmental) plus the net
                                                                                 350                         trade balance in services to GDP at constant 1995 market
                                                                                 300
                                                                                                             prices. The expenditure share has changed much less than
                                                                                                             the output share (see Chart 3). From 1970–97, it varies
                                                                                 250
                                                                                                             between 48% and 52%. From 1970–92, there was a slow
                                                                                 200
                                                                                                             upward trend, but since 1992 the share has fallen. The main
                                                                                 150                         reason is offsetting movements in private and government
                                                                                 100                         consumption. Consumption of services is rising as a
                                                                                 50                          proportion of private consumption, and the latter is rising as
                                                                                  0
                                                                                                             a proportion of GDP. But consumption of government
 1983 84     85 86      87   88    89     90 91   92 93    94 95    96      97                               services has been falling as a proportion of GDP since 1981.

In 1970, service sector industries supplied 53% of GDP (at                                                   The output share and the expenditure share differ by the
constant 1995 prices); in 1995, this had grown to 67%. The                                                   extent to which service industries produce for intermediate
(1) Inflation measured by the retail price index excluding mortgage interest payments.
(2) The utilities—gas, electricity and water—are placed in the production sector along with manufacturing, mining and construction, although
    consumer expenditure on utilities is counted as services.




                                                                                                                                                                                                         339
Bank of England Quarterly Bulletin: November 1998



output rather than for final demand. The relatively modest                                                 Chart 5
rise in the expenditure share is explained by the fact that                                                Levels of output
much of the expansion of services output has been in                                                                                                                                1995 = 100
                                                                                                                                                                                                   120
business services and, to a lesser extent, in distribution.
                                                                                                                                                                                                   110
Chart 3
Expenditure on services as a proportion                                                                                                                                                            100

of GDP (1995 prices)                                                                                                                 Manufacturing
                                                                                                                                                                                                       90
                                                                                 Per cent
                                                                                            60
                                                                                                                                                                                                       80
                                                           Total services                   55
                                                                                                                   GDP at basic prices
                                                                                            50                                                                                                         70
                                                                                                                                                 Services
                                                                                            45

                                                                                            40                                                                                                         60

                                                                                            35
                                                           Private consumption                                                                                                                         50
                                                                                            30               1970 72       74   76   78   80    82   84    86    88   90   92 94     96   98

                                                                                            25

                                                                                            20
                                                                                                           contractions—in particular, the oil shocks and real sterling
                                                     Government consumption                 15
                                                                                                           exchange rate appreciation, which affected manufacturing
                                                                                            10
                                                                                                           more significantly and persistently than services, and led to
                                                                                             5
                                                                                                           a structural as well as a cyclical response.
                                                                                             0
  1955      60        65        70         75        80        85      90        95
                                                                                                           A more systematic statistical analysis of the entire
                                                                                                           post-1960 period(1) suggests that the 1970s contractions in
A key issue of debate at present is whether the gradual shift                                              total output may have been atypical. Chart 6 plots the
from manufacturing towards services will smooth the UK                                                     deviation of aggregate output, as measured by GDP in 1995
business cycle: whether expansions will become longer, and                                                 basic prices, from its trend during the most recent three
recessions become shorter and shallower. This debate                                                       complete cycles. There is no evidence to suggest that the
typically highlights differences in stock behaviour, exposure                                              business cycle has progressively become smoother, or that
to international demand fluctuations and capital intensities                                               expansions have become longer and recessions shorter
between the two sectors. Charts 4 and 5 show that services                                                 since 1960. This is consistent with findings in the
were considerably less cyclical than manufacturing during                                                  United States.(2) Moreover, during the 1960s and the most
the two most recent complete cycles (1973 Q3 to 1980 Q1,                                                   recent cycle, the service and manufacturing cycles have
and 1980 Q2 to 1990 Q4), with less-pronounced peaks and                                                    been in phase, entering recession at virtually the same time,
                                                                                                           and with the depth and duration of both cycles much more
Chart 4                                                                                                    alike than in the 1970s. But the performance of services
Annual growth in output                                                                                    and manufacturing has differed again during the most
                                                 Percentage change on a year earlier
                                                                                            10             recent recovery, with the service sector benefiting from

                                          GDP                               Services                      Chart 6
                                                                                             5
                                                                                                          Volatility pattern in the business cycle
                                                                                       +
                                                                                             0                                                            Percentage point deviation from trend
                                                                                                                                                                                                   6
                                                                                       –
                                                                                             5                                                                                                     5

                                                      Manufacturing                                                                                                                                4

                                                                                            10                                                                                                     3

                                                                                                                                                                                                   2
                                                                                            15
                                                                                                                                                                                                   1
                                                                                                                                                                                               +
                                                                                                                                                                                                   0
                                                                                            20                                                                                                 –
  1974 76        78   80   82        84    86   88        90   92    94     96   98                                                                                                                1

                                                                                                                                                                                                   2
troughs, as well as fewer cycles. The manufacturing sector
                                                                                                                                                                                                   3
went into recession almost two years before the economy as
                                                                                                                                                                                                   4
a whole followed in 1980, whereas the service sector                                                                1960                   70                    80                  90
continued to expand in the early 1970s and contracted
                                                                                                           Note: Volatility is measured as a percentage point deviation of GDP at basic prices from its
considerably less at the end of the decade. But it is                                                            Hodrick-Prescott trend (with smoothing parameter 1600). Bands are 90% regions for the
                                                                                                                 past three business cycles: 1961 Q4 to 1973 Q2, 1973 Q3 to 1980 Q1, and 1980 Q2 to
important to note the specific factors behind the 1970s                                                          1990 Q4.


(1) The period when the share of services in the UK economy increased; from 1945–60, its share was fairly stable at 47%.
(2) ‘Cyclical Implications of the Declining Manufacturing Employment Share’, Andrew Filardo, Economic Review, 1997 Q2.




340
Inflation and growth in a service economy



strong domestic demand, while the performance of                                                              Most sectors within the economy are closely interconnected,
manufacturing has been constrained by sterling’s sharp                                                        but use of ONS input/output (I/O) tables allows us to
appreciation.                                                                                                 disentangle the connections. This analysis highlights the
                                                                                                              growing importance of services as inputs to production.
Within the service sector, different industries have differing                                                Services used as inputs to production of both goods and
cyclical patterns (see Charts 7 and 8). Both the T&C and                                                      services increased substantially between 1984–90. For
DHC sectors appear as cyclical as manufacturing. There is                                                     example, the proportion of inputs required by the
some evidence to suggest that government services are, if                                                     non service sectors from the service sector increased by
anything, counter-cyclical. Cycles in FRB have been                                                           around 15% in the six-year period. Although some of this
swamped by its rapid expansion, due to a sequence of                                                          change will reflect the sectoral reclassification of activities
structural changes. FRB services entered recession in 1991                                                    resulting from outsourcing (many manufacturers are now
for the first time in more than 20 years.                                                                     purchasing services that they once produced themselves),
                                                                                                              the change is probably also associated with efficiency gains
Chart 7                                                                                                       and increases in requirements for a wide range of services,
Annual growth in output                                                                                       such as communications, finance, insurance, and real estate.
                                               Percentage change on a year earlier
                                                                                       10
                                                                                                              The 1990 I/O tables also estimate the direct and indirect
    Government
     excluding other services
                                                           Finance, real estate         8                     result on the economy of a unit change in the final demand
                                                            and business
                                                                                                              for a commodity—the output multiplier (see Table A). This
                                                                                        6
                                                                                                              suggests that if the direct demand for marketed service
                                                                                        4
                                                                                                              sector output increased by 100 units, overall economic
                                                                                                              output would increase by 174 units. This is only marginally
                                                                                        2                     less than the impact of a similar increase in demand for
                                                                                   +                          manufactured goods.(1)
                                                                                        0
                                                                                   –
                                                                                        2                     Table A
                   Total services
                                                                                                              Direct and indirect impact on economy of a 100-unit
                                                                                        4
 1974 76      78      80     82     84   86   88     90    92    94    96     98                              change in final demand for a particular sector’s
Note: For 1974–82, Finance, real estate and business output is estimated.
                                                                                                              commodity
                                                                                                              Commodity                                   Final impact on economy (units)
Chart 8                                                                                                       Marketed services                                       174
                                                                                                              Non-marketed services                                   126
Annual growth in output                                                                                       Manufacturing                                           180
                                              Percentage change on a year earlier                             Primary sectors                                         197
                                                                                     15
                                                   Transport and                                              Source: Calculated from 1990 I/O tables.
     Distribution, hotels                           communications
      and catering
                                                                                     10
                                                                                                              Service sector investment
                                                                                        5
                                                                                   +
                                                                                                              q         Investment intensity of the private service sector (the
                                                                                        0
                                                                                                                        investment-output ratio) is rising, and is now above
                                                                                    –                                   that of manufacturing. So the capital/output ratio is
                                                                                        5                               catching up with that of manufacturing.(2)
                                                                                     10
                                                                                                              q         Across the OECD, both the capital/labour ratio and
                            Manufacturing
                                                                                     15
                                                                                                                        total factor productivity growth have been rising more
                                                                                                                        slowly in private services than in manufacturing.
                                                                                     20
 1974   76    78      80     82     84   86   88     90   92    94     96    98
                                                                                                              The private service sector accounts for a growing share of
                                                                                                              whole-economy investment. This could simply reflect its
Linkages and multipliers                                                                                      larger share in the economy. But the private service sector
q        The service sector is becoming a more important                                                      is also investing a greater share of its output—its investment
         source of inputs to non service sector production.                                                   intensity is rising (see Chart 9).(3)

q        A unit increase in demand for either service sector or                                               The rising trend in investment intensity has been accounted
         manufacturing output affects whole-economy output                                                    for by the sectors of DHC and FRB services (see Chart 10).
         to the same extent.                                                                                  In the financial sector, there is an increasing reliance on
(1) The Leontief inverse provides the link between commodity output and final demand. An increase in demand for commodity i of x units would lead
    to a direct increase of x units in the output of commodity i. However, commodities j and k may also be needed in the production of commodity i,
    which may in turn require a certain amount of commodity i, j and k to produce it. So there will be a further indirect increase in the demand for
    commodity i.
(2) Private service sector investment excludes investment in dwellings and investment by government.
(3) Investment intensities in Charts 9 and 10 and the capital/output ratios in Chart 11 are calculated from unrevised ONS data, since full back-data on
    the revised basis are not yet available. This is not expected to affect the conclusions.



                                                                                                                                                                                               341
Bank of England Quarterly Bulletin: November 1998



information technology (IT) in the provision of services. IT                                             The increasing importance of the service sector has
is also becoming more important in the DHC sector, as a                                                  implications for measuring the incentives to invest in fixed
complement to ‘just-in-time’ production processes. The                                                   capital. One measure is the ratio of the market value of a
investment intensity of the T&C sector is currently lower                                                firm to the replacement cost of its capital stock, namely
than in the late 1960s, when much infrastructure was                                                     ‘Tobin’s q’. When this ratio exceeds one (ignoring tax
initially set up, but has also been on a rising trend since the                                          effects), the firm can increase its value by issuing liabilities
early 1980s.                                                                                             and buying more fixed capital. But this is a valid measure
                                                                                                         of the incentive to invest in fixed capital only when the
                                                                                                         market valuation relates to fixed assets alone. For many
Chart 9                                                                                                  service sector firms, and increasingly for manufacturers,
Investment intensity (I/Y)                                                                               intangible assets account for a large part of a firm’s market
                                                                                                         value. Because they are not included in the denominator of
                                                                             Per cent
                                                                                        22               Tobin’s q, this measure increasingly tends to overstate the
                                                                                        20               incentive to invest in fixed capital or, taking another
                                                                                        18
                                                                                                         perspective, gives an increasingly misleading indicator of
                                                Private services
                                                                                        16
                                                                                                         whether the stock market is overvalued.(2)
                 Manufacturing                                                          14

                                                                                        12
                                                                                                         Chart 11
                                                                                                         Capital/output ratio
                                                                                        10

                                                                                         8                                                                        Ratio
                                                                                                                                                                          4.5
                                                                                         6

                                                                                         4                                Manufacturing                                   4.0

                                                                                         2
                                                                                                                                                                          3.5
                                                                                         0
 1965       69       73        77          81         85           89   93
                                                                                                                                                                          3.0


                                                                                                                                                                          2.5

Chart 10                                                                                                                                                                  2.0
Investment intensity (I/Y)                                                                                                                Private services
                                                                                                                                                                          1.5

                                                                             Per cent
                                                                                        30                                                                                1.0
                          Transport and communications                                  28
                                                                                        26                                                                                0.5
                                                                                        24                 1982                 86               90          94

                                                                                        22
                                                                                        20
                                                                                        18               Service sector employment and labour
                                                                                        16               productivity
                                                                                        14
          Wholesale, retail and catering
                                                                                        12               q        The share of employment accounted for by the service
                                                                                        10
                                                                                         8
                                                                                                                  sector has been rising since 1970, with much of the
                                            Financial, real estate                       6
                                                                                                                  growth coming from business and education and
                                             and business
                                                                                         4                        welfare services.
                                                                                         2
                                                                                         0
 1965       69       73        77          81          85          89   93                               q        Labour productivity growth in services appears to
                                                                                                                  have been markedly lower (and less cyclical) than in
                                                                                                                  manufacturing, though some of this may be caused by
The capital/output ratio of the manufacturing sector has                                                          mismeasurement.
been higher than in the private service sector (see Chart 11).
The capital/labour ratio is also much higher and has risen                                               q        International differences in whole-economy
more rapidly in the manufacturing sector than in the private                                                      productivity growth have largely been driven by the
service sector, as manufacturing has to date been more                                                            relative performance of service sectors.
amenable to automation. Rising capital/labour ratios have
been associated with technological change; this has led to                                               Though the total of UK employee jobs was almost
positive total factor productivity growth in manufacturing in                                            unchanged from 1970–97, the number of employee jobs in
the United Kingdom and in other OECD economies. Total                                                    service industries grew by about five million. Service
factor productivity growth has been much slower in the                                                   industries accounted for around 72% of total UK employee
private service sector.(1)                                                                               jobs in 1992, compared with 54% in 1970, with some of this

(1) ‘Productivity convergence in OECD service industries’, Gouyette and Perelman, in Structural Change and Economic Dynamics (1997).
(2) See the Inflation Report, November 1997, page 24.




342
Inflation and growth in a service economy



increase probably caused by the contracting-out of services                      International estimates of relative productivity have often
by manufacturing. But this trend appears to have flattened                       concentrated on manufacturing sector productivity levels
after 1992, and the service sector share rose only slowly to                     and growth, not least because they are easier to estimate and
76% by 1996, before falling in 1997 for the first time since                     because manufactured goods tend to be traded
the 1970s, though the service sector continued to grow                           internationally more than services. But long-run estimates
more rapidly than the rest of the economy. The service                           of sectoral productivity suggest that changes in service
sector’s share of self-employment has remained at around                         sector productivity have accounted for a large proportion of
60% since the late 1970s, but there has been a shift within                      the changes in relative whole-economy labour productivity
this share away from wholesale and retail trade, and                             growth between the United Kingdom, United States and
towards FRB services.                                                            Germany. This has also been true of total factor
                                                                                 productivity, implying that different capital/labour ratios
The demarcation between service and manufacturing                                across countries were not the cause. Microeconomic studies
employment is hazy, since the industrial and occupational                        of the same subsets of the service sector (such as
definitions overlap. For example, a marketing worker                             commercial banking) in different countries confirm that
employed by a pharmaceutical company could be seen as                            there are substantial international differences in labour
having a services occupation, but in the industrial sector of                    productivity levels.
manufacturing. Occupational employee data for 1997
suggest that around 1.5 million manufacturing jobs were                          Chart 12
more like service sector jobs and 1.4 million vice versa.                        Annual labour productivity growth
Because of the relative size of the two sectors, a much                                                             Percentage change on a year earlier
                                                                                                                                                          10
higher proportion (around one third) of the manufacturing
sector comprised service sector-type jobs than the other                                                                                                   8
                                                                                                            Manufacturing
way round. But even if employment were reclassified on                                                                                                     6
an occupational basis, the service sector would not be much
                                                                                                                                                           4
larger than as currently measured.
                                                                                                                                                           2
                                                                                                                                                          +
Areas where employee jobs have increased have been                                                                                                         0
reasonably consistent since 1970. The fastest-growing                                       Whole-economy             Services
                                                                                                                                                          –
                                                                                                                                                           2
sectors were the private business sectors of banking,
                                                                                                                                                           4
finance, insurance and business services, and the welfare
services of education and health. Employee jobs in public                                                                                                  6
administration grew slowly in the 1970s and fell thereafter;                                                                                               8
employee jobs in T&C trended downwards during the                                 1979     82      85        88       91          94          97
period, though this may have flattened recently (see
Table B).                                                                        Within the service sector, only the T&C sub-sector—where
                                                                                 there has been a net loss of jobs in the period—has had
Table B                                                                          average annual labour productivity growth of more than 1%
Employee jobs, by sector and major industry groups                               during the past 10–15 years. Bank of England estimates of
                                         Average                                 labour productivity at a more disaggregated level in the past
                                         percentage                              ten years suggest that mismeasurement may be a problem.
                                         change       Thousands
                                         1980–97      1980      1990    1997     A number of private service industries have had implausibly
Manufacturing sector                      -2.7         6,311    4,605    4,001   low or even negative productivity growth. For example,
All services                               1.2        13,842   15,974   16,893
Service industries:                                                              between 1986–95, productivity on an ‘hours worked’ basis
 Distribution, hotels and catering         1.0         4,354    4,816    5,116   fell in hotels and catering in seven years, of which five were
 Business services and finance             2.9         2,418    3,440    3,909
 Transport, storage and communications    -0.6         1,467    1,371    1,306   consecutive; in business services and real estate, it fell in
 Government and other services             1.0         5,604    6,347    6,562
                                                                                 five years; and in wholesale and retail trade, in three.
Services as share of employee total
 (per cent)                                             61.6     71.4     76.0   Mismeasurement may be particularly acute in the FRB
Services excluding government as                                                 sector.
 share of employee total (per cent)                     40.0     47.0     51.0
Manufacturing share of employee total
 (per cent)                                             28.1     20.6     18.0
                                                                                 Service sector trade and foreign direct
                                                                                 investment
Labour productivity growth on a per worker basis in
manufacturing can be compared with that in services for                          q       Services are less extensively traded internationally
the period 1979–97 (see Chart 12). Productivity growth in                                than goods. This can be explained partly by the need
the service sector was generally lower than in                                           of many services to maintain a local commercial
manufacturing. Non-manufacturing productivity also                                       presence, so that international competition operates
appears to have been less volatile than manufacturing,                                   via foreign direct investment rather than trade.
suggesting that the greater variance of manufacturing
output is not completely offset by comparatively higher                          q       As a proportion of gross trade flows, services have
swings in employment.                                                                    become less important in the past 30 years. The UK

                                                                                                                                                               343
Bank of England Quarterly Bulletin: November 1998



          value share of world service exports has fallen, but the                                             considerably higher than those to trade in goods. These
          increasing openness of the economy to trade means                                                    institutional barriers to trade in services are gradually being
          that service trade has risen as a proportion of GDP.                                                 removed, for example as a result of the successful
                                                                                                               conclusion of the Uruguay round, while technological
q         The UK has a comparative advantage in services: the                                                  developments have expanded the scope for trade in some
          trade in services has consistently been in surplus,                                                  services. Consequently, world trade in services has been
          compared with a significant deficit in the trade in                                                  growing faster than world trade in goods. OECD trade in
          goods.                                                                                               services (exports + imports) grew at an annual rate of 8.6%
                                                                                                               between 1980–90, compared with 6.7% for goods.
q         The most important components of the UK service                                                      Nonetheless, services trade accounted for only 22% of total
          trade are financial and business services (which                                                     OECD trade in 1992.
          account for all of the overall surplus) and travel (a
          significant deficit item).                                                                           As a share of gross UK trade, services have become less
                                                                                                               important in the past 30 years.(1) Combined with the rising
q         Europe is the United Kingdom’s largest trading                                                       share of services in OECD trade, this means that, in value
          partner for both goods and services, but the United                                                  terms, the United Kingdom has been losing market share
          States (with which the United Kingdom has significant                                                (see Chart 13), as other G7 economies have been converging
          services surpluses) is considerably more important for                                               towards the United Kingdom’s higher share of services in
          services than for goods trade.                                                                       total trade. Despite this, the United Kingdom appears to
Services are less widely traded than goods on international                                                    Chart 13
markets. Exports contributed only 20% of value-added in                                                        UK share of world services exports (value terms)
the private service sector in 1990, compared with 42% in                                                                                                                              Per cent
the production sectors (see Table C). But since the share of                                                                                                                                     10

services in GDP is nearly three times that of manufacturing,                                                                                                                                         9
service exports contribute more than 40% of total UK                                                                                                                                                 8
value-added from exports.                                                                                                                                                                            7

                                                                                                                                                                                                     6
Table C
                                                                                                                                                                                                     5
Export and import propensity by sector (1990)
                                                                                                                                                                                                     4
                                            Imports as         Percentage        Total sectoral
                                            percentage         of sectoral       export                                                                                                              3
                                            of domestic        value-added       value-added
                                            sales +            due to            as percentage                                                                                                       2
                                            imports            exports           of GDP
                                                                                                                                                                                                     1
Production sectors                          33.8               42.4              10.7
Total services                               4.2               12.8               8.5                                                                                                                0
 of which:                                                                                                     1976    78        80    82   84    86        88      90      92        94
 Private services                            5.4               20.4               8.0
     of which:                                                                                                 have a comparative advantage in services. The trade surplus
     Transport and communications           12.1               25.8               2.1
     Business services and finance           4.7               21.0               3.4                          in services for the last 30 years contrasts with the consistent
     Distribution, hotels and catering;
      repairs                                3.1               16.6               2.4                          trade deficit in goods (see Chart 14). The largest component
 Public services                             1.4                1.8               0.5
Whole economy                               15.0               19.6              19.6                          of the UK service trade is FRB services. This category
                                                                                                               accounts for more than 40% of total service exports, and all
Services firms are more likely than manufacturers to                                                           of the overall surplus.
establish an overseas presence via foreign direct investment                                                   Chart 14
(FDI). Inward and outward FDI stocks of services account                                                       Quarterly balance of trade
for some 40% of total UK FDI stocks, nearly twice the                                                                                                                                   £ billions
                                                                                                                                                                                                         4
share of services in UK trade. In value terms, services FDI
flows are considerably smaller than services trade. Average                                                                                                      Trade in services
                                                                                                                                                                                                         2
inward and outward FDI flows between 1991–94 were
£9.2 billion, compared with £68.8 billion for average                                                                                                                                            +
                                                                                                                                                                                                         0
exports and imports in the same period. However, the real
significance of overseas markets served via outward FDI is                                                                                                                                       –
                                                                                                                                                                                                         2
better reflected by the continuing stream of foreign sales by
British firms in the host countries than by the initial
                                                                                                                                                                                                         4
investment itself recorded as FDI in the balance of                                                                                               Trade in goods
payments.
                                                                                                                                                                                                         6

The lower volume of trade in services can also be partly
                                                                                                                                                                                                         8
explained by politics. The barriers to services trade remain                                                    1963        68        73     78        83           88           93         98


(1) This trend is evident in both exports and imports, and remains when the data are recast in volume terms.



344
Inflation and growth in a service economy



Consumption of services and prices                                                                          Chart 16
                                                                                                            Retail goods and service price inflation
q        The share of services in consumption, and
         consequently in the retail price index (RPI), increased                                                                                                    Percentage change on a year earlier
                                                                                                                                                                                                               30
         sharply in the 1980s. Thereafter, the share has been
         stable at around 46%.                                                                                                                                                                                 25


q        Service price inflation, on the RPI measure, has                                                                                                                                                      20
         been on average 2 percentage points higher than
         goods price inflation since 1988.                                                                                           Services
                                                                                                                                                                                                               15


Consumption of services made up 46% of total household                                                                                                                                                         10
consumption expenditure in 1997. The services share fell in
the 1950s and 1960s, stabilised in the 1970s, and then                                                                                                                                                             5
increased sharply again in the 1980s following the                                                                                            Goods
liberalisation of financial services (see Chart 15). Since                                                                                                                                                         0
                                                                                                              1977    79       81        83        85    87     89       91     93          95        97
1989, it has stabilised again.

At the retail level, the share of services in total sales has                                               Chart 17
risen only moderately over time. The retail price index                                                     Goods price inflation minus service price
(RPI) measures price movements in a typical consumer’s                                                      inflation
basket of goods and services. Services made up around                                                                                                                                Percentage points
                                                                                                                                                                                                               6
35% of the RPI in 1997, compared with 30% ten years
                                                                                                                                   France
ago.(1)                                                                                                                                                                                                        4

                                                                                                                                                              Germany                                          2
                                                                                                                                                                               United Kingdom
Chart 15                                                                                                                                                                                                   +
                                                                                                                                                                                                               0
Services as a proportion of consumption                                                                                                                                                                    –
                                                                                                                                                                                                               2
expenditure (1995 prices)
                                                                       Per cent                                                                                                                                4
                                                                                  48                                                                                                Japan

                                                                                  47                                                                                                                           6

                                                                                  46                                               United States                                                               8
                                                                                  45
                                                                                                                                                                                                           10
                                                                                  44
                                                                                                                                                                                                           12
                                                                                  43
                                                                                                              1981     83           85        87        89      91       93         95           97
                                                                                  42
                                                                                  41
                                                                                                            Chart 18
                                                                                  40
                                                                                                            Service price inflation
                                                                                  39
                                                                                                                                                                 Percentage change on a year earlier
                                                                                  38                                                                                                                           7
                                                                                  37
                                                                                  36                                                                                                                           6
                                                                                   0
  1955     60       65      70       75       80      85       90      95
                                                                                                                                                                    Personal, catering, financial etc          5
                                                                                                                                                                     (64% of services)
The Government’s target for retail price inflation excluding
                                                                                                                                                                                                               4
mortgage interest payments (RPIX) is 2.5% per year. Since
1977, retail price inflation for services has been around                                                                                                                                                      3
2 percentage points higher than that for goods in the United
                                                                                                                           Utilities and rent
Kingdom (see Chart 16). There are relatively few                                                                            (34% of services)                                                                  2

examples, for only short periods, where retail goods
                                                                                                                                                                                                               1
inflation has been higher than service inflation. This result
is consistent across countries—Chart 17 shows the                                                                                                                                                              0
difference between retail goods and service inflation rates                                                  1993             94               95              96              97                 98
for the United Kingdom, United States, Japan, France and
Germany since 1981. In the United Kingdom, the wedge
between goods and service price inflation is now half its                                                   There are at least five possible explanations for the general
long-run average, partly because average inflation has come                                                 differential between goods and services price inflation.
down, but also because of falling utilities prices since the                                                First, there could be systematically greater measurement
privatisation of a number of industries (see Chart 18).                                                     bias for services than for goods, in terms of underestimating

(1) The share of services in the RPI is lower than in household consumption mainly because the RPI excludes the imputed rent of owner occupiers, a
    service.




                                                                                                                                                                                                                       345
Bank of England Quarterly Bulletin: November 1998



quality improvements for which the consumer is willing to       target set by the Government. But less is still known about
pay, thereby overstating the price increase and understating    services than about the manufacturing sector. The initial
the quantity increase. Second, the lower exposure of            findings of the Bank’s project team, described in this article,
services to international trade may create less incentive to    give rise to a number of issues that might be followed up in
innovate and improve productivity growth. So service            further work, by either the Bank or others. In particular:
prices will continue to rise relative to goods. Third, the
same will occur if average productivity growth is               q     Why is measured service sector inflation consistently
intrinsically faster in manufacturing than services. Fourth,          higher than goods inflation? Which of the alternative
international competition may be increasing at a faster rate          hypotheses accounts for the difference, and what
for goods than for services, leading to a more rapid erosion          does that imply for the definition of the inflation
of manufacturers’ margins. Fifth, even if competitive                 target?
pressures are equally strong, there may be certain
characteristics of some services that allow more price          q     Are service sector output and trade flows more or less
complexity, and therefore market power, by producers.                 sensitive to shocks transmitted through the exchange
Customisation (versus commoditisation) and direct                     rate and/or interest rates than the remainder of the
interaction between the producer and consumer (versus                 economy?
arm’s-length sales through intermediaries) make price
comparisons more difficult for consumers. These factors         q     Are data mismeasurement problems likely to be
could also cause service prices to rise more rapidly than             more serious in the service sector than in
goods prices, at least over a transitional period.                    manufacturing? Does this have implications for
                                                                      measured service sector inflation, output and
Conclusions                                                           productivity growth?

With the growing significance of the service sector in the      q     What additional survey or official data on the service
UK economy, it becomes increasingly important to                      sector could best contribute to understanding and
understand how the sector behaves, not least because of its           monitoring its structural and cyclical output and price
potential impact on inflation, and in achieving the inflation         behaviour?




346

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  • 1. Inflation and growth in a service economy By DeAnne Julius, member of the Bank’s Monetary Policy Committee and John Butler of the Bank’s Conjunctural Assessment and Projections Division. This article sets out the initial findings of a project team set up by the Bank to examine the behaviour of the service sector, in the light of the increasingly important role that services play in the UK economy, and so in achieving the Government’s inflation target. It presents a series of stylised facts about the service sector between 1970–97, and notes areas for further work. Introduction First, it is unclear whether the economic characteristics of services are similar enough to those of goods for Late in 1997, the Bank set up a project team(1) on the service conventional macroeconomic constructs (such as the output sector, which aimed to develop a fuller understanding of gap) to be operationally useful for policy-makers. And if it how the sector operates. The project has drawn on work by is harder to measure quality or productivity improvements in others, both from this country and abroad. It tries to reach services than in goods, economy-wide measures of growth comprehensive and aggregate conclusions where possible, and inflation will become increasingly distorted. This will while still recognising the critical diversity within the huge complicate the policy-makers’ job. UK service sector. Through the Bank’s network of regional Agents, the project team has also benefited from discussions Second, a policy decision (say, to change interest rates) may with many service businesses. These initial findings are affect the economy differently when most producers are primarily descriptive and backward-looking, typically service companies. Service producers may differ from other covering the period 1970–97, or as much of it as the sectors of the economy in their export orientation and relevant data series allow.(2) They quantify the growing role capital intensity, and so in their sensitivity to changes in of services in the UK economy, and identify the key exchange rates and interest rates. This may affect the differences revealed by the data between the behaviour of optimal policy choice. services and the rest of the economy. A key feature of the UK economy during the current Third, some of the new service industries may have special recovery, particularly over the past 18 months, has been the economic properties that do not fit well with the difference in performance between the buoyant service assumptions of conventional economic models. For sector and the slowing manufacturing sector. Some example, telephony and computer software production have commentators have called this a ‘two-speed’ economy. high initial costs, but very low marginal costs. As a result, Since the start of the recovery in 1992, the rate of output pricing strategies may be complex, and component services growth in the service sector has been more than double that are sometimes embedded in customised packages that can of manufacturing; more than 80% of the rise in UK obscure the price actually paid or the service actually employment has been generated by service industries; and bought. IT-based services are already a major in 1997, the UK economy recorded its first current account wealth-producer and job-creator (and, currently, an area of surplus for twelve years, partly accounted for by a record skill shortages), and are likely to be one of the surplus in the trade of services. For most of this period, the fastest-growing parts of the economy in the next decade. A inflation rate of services has been higher than that of goods. better understanding of their role in UK growth and inflation is needed. These trends are not new, nor are they unique to the United Kingdom. The share of the service sector in both The structure of the article is as follows. Each section production and employment has been growing for at least begins with bullet points that summarise the key stylised two decades in most OECD countries. Services now account facts from that section. The second section compares for two thirds of UK GDP, and three quarters of employees service sector growth in the United Kingdom with other are engaged in providing services. It is in this sense that the countries, and considers its cyclicality. The third section United Kingdom can be regarded as a service economy. gives estimates of the size of the linkages between the This predominance of service industries raises important service sector and the rest of the economy. The fourth and issues for policy-makers. fifth sections discuss service sector investment, employment (1) The other members of the project team were Alan Beattie, Andrew Hauser, Caroline Webb and Simon Whitaker; all contributed substantially to the work on which this article is based. (2) The analysis is based wherever possible on the latest data from the Office for National Statistics (ONS), which incorporate the changes made to the National Accounts in September 1998. Details of these changes are given in the article on pages 361–67 and in the November 1998 Inflation Report. 338
  • 2. Inflation and growth in a service economy and productivity. The sixth section covers international share of marketed services in GDP grew from 42% in 1970 trade in services. The seventh section reviews the share of to more than 55% in 1995. As Chart 2 illustrates, this services in consumption and the behaviour of service sector gradual shift in output share was not unique to the United prices in RPIX inflation,(1) and the final section notes a Kingdom, but occurred in most of the major industrialised number of issues that could be pursued in further work. economies. However, the United Kingdom now has the second-highest relative share among the G7 countries Service sector output growth and cyclicality (behind the United States), and in the past 15 years, the share of services’ output has grown more rapidly in the q Although the share of service sector output has grown United Kingdom than in the United States, where it appears in most developed economies in the past 15 years, the to have levelled off at around 70%. increase has been more pronounced in the United Kingdom. Chart 2 Service sector output as a share of GDP in q Production of marketed services has expanded constant prices Per cent strongly for more than 25 years. 75 United States 70 q The degree of volatility in service sector output varies across industries, and depends on the source of United Kingdom 65 shocks. But there is no clear evidence to support the Japan hypothesis that as the UK economy becomes more 60 France service-oriented, the business cycle will become smoother. 55 Italy The ONS’s broadest definition of service sector output 50 corresponds to the non-tangible, non-commodity notion— Germany 45 everything except agriculture, mining, construction and manufacturing. Within this, the four broad categories of 40 services set out in the national accounts are: Distribution, 0 1970 75 80 85 90 95 hotels and catering (DHC); Transport and communications Source: OECD, 1996 International Service Statistics. (T&C); Finance, real estate and business services (FRB); and government and other services (GOV).(2) Chart 1 gives Services have grown much more rapidly than the rest of the an idea of the relative size of each of the sectors. The first UK economy throughout the period 1970–97: the average three categories are typically referred to as marketed yearly rates of growth for the service and manufacturing services, and the fourth category is predominantly made up sectors were 2.6% and 0.7% respectively. Marketed of non-marketed government services such as health, services have grown at a yearly rate of around 3% during education and defence, though it includes a small amount of the same period. Growth has been particularly rapid in marketed services. financial services, business services, real estate activities, education and health services, and communications, Chart 1 including entirely new industries such as computer software Real service sector output and cellular telephony. Financial, real estate and business Transport and communications Distribution, hotels and catering Government and other services £ billions The importance of services may also be gauged by 500 expenditure on them as a share of GDP. The expenditure 450 share is measured by the ratio of consumption expenditure 400 on services (both private and governmental) plus the net 350 trade balance in services to GDP at constant 1995 market 300 prices. The expenditure share has changed much less than the output share (see Chart 3). From 1970–97, it varies 250 between 48% and 52%. From 1970–92, there was a slow 200 upward trend, but since 1992 the share has fallen. The main 150 reason is offsetting movements in private and government 100 consumption. Consumption of services is rising as a 50 proportion of private consumption, and the latter is rising as 0 a proportion of GDP. But consumption of government 1983 84 85 86 87 88 89 90 91 92 93 94 95 96 97 services has been falling as a proportion of GDP since 1981. In 1970, service sector industries supplied 53% of GDP (at The output share and the expenditure share differ by the constant 1995 prices); in 1995, this had grown to 67%. The extent to which service industries produce for intermediate (1) Inflation measured by the retail price index excluding mortgage interest payments. (2) The utilities—gas, electricity and water—are placed in the production sector along with manufacturing, mining and construction, although consumer expenditure on utilities is counted as services. 339
  • 3. Bank of England Quarterly Bulletin: November 1998 output rather than for final demand. The relatively modest Chart 5 rise in the expenditure share is explained by the fact that Levels of output much of the expansion of services output has been in 1995 = 100 120 business services and, to a lesser extent, in distribution. 110 Chart 3 Expenditure on services as a proportion 100 of GDP (1995 prices) Manufacturing 90 Per cent 60 80 Total services 55 GDP at basic prices 50 70 Services 45 40 60 35 Private consumption 50 30 1970 72 74 76 78 80 82 84 86 88 90 92 94 96 98 25 20 contractions—in particular, the oil shocks and real sterling Government consumption 15 exchange rate appreciation, which affected manufacturing 10 more significantly and persistently than services, and led to 5 a structural as well as a cyclical response. 0 1955 60 65 70 75 80 85 90 95 A more systematic statistical analysis of the entire post-1960 period(1) suggests that the 1970s contractions in A key issue of debate at present is whether the gradual shift total output may have been atypical. Chart 6 plots the from manufacturing towards services will smooth the UK deviation of aggregate output, as measured by GDP in 1995 business cycle: whether expansions will become longer, and basic prices, from its trend during the most recent three recessions become shorter and shallower. This debate complete cycles. There is no evidence to suggest that the typically highlights differences in stock behaviour, exposure business cycle has progressively become smoother, or that to international demand fluctuations and capital intensities expansions have become longer and recessions shorter between the two sectors. Charts 4 and 5 show that services since 1960. This is consistent with findings in the were considerably less cyclical than manufacturing during United States.(2) Moreover, during the 1960s and the most the two most recent complete cycles (1973 Q3 to 1980 Q1, recent cycle, the service and manufacturing cycles have and 1980 Q2 to 1990 Q4), with less-pronounced peaks and been in phase, entering recession at virtually the same time, and with the depth and duration of both cycles much more Chart 4 alike than in the 1970s. But the performance of services Annual growth in output and manufacturing has differed again during the most Percentage change on a year earlier 10 recent recovery, with the service sector benefiting from GDP Services Chart 6 5 Volatility pattern in the business cycle + 0 Percentage point deviation from trend 6 – 5 5 Manufacturing 4 10 3 2 15 1 + 0 20 – 1974 76 78 80 82 84 86 88 90 92 94 96 98 1 2 troughs, as well as fewer cycles. The manufacturing sector 3 went into recession almost two years before the economy as 4 a whole followed in 1980, whereas the service sector 1960 70 80 90 continued to expand in the early 1970s and contracted Note: Volatility is measured as a percentage point deviation of GDP at basic prices from its considerably less at the end of the decade. But it is Hodrick-Prescott trend (with smoothing parameter 1600). Bands are 90% regions for the past three business cycles: 1961 Q4 to 1973 Q2, 1973 Q3 to 1980 Q1, and 1980 Q2 to important to note the specific factors behind the 1970s 1990 Q4. (1) The period when the share of services in the UK economy increased; from 1945–60, its share was fairly stable at 47%. (2) ‘Cyclical Implications of the Declining Manufacturing Employment Share’, Andrew Filardo, Economic Review, 1997 Q2. 340
  • 4. Inflation and growth in a service economy strong domestic demand, while the performance of Most sectors within the economy are closely interconnected, manufacturing has been constrained by sterling’s sharp but use of ONS input/output (I/O) tables allows us to appreciation. disentangle the connections. This analysis highlights the growing importance of services as inputs to production. Within the service sector, different industries have differing Services used as inputs to production of both goods and cyclical patterns (see Charts 7 and 8). Both the T&C and services increased substantially between 1984–90. For DHC sectors appear as cyclical as manufacturing. There is example, the proportion of inputs required by the some evidence to suggest that government services are, if non service sectors from the service sector increased by anything, counter-cyclical. Cycles in FRB have been around 15% in the six-year period. Although some of this swamped by its rapid expansion, due to a sequence of change will reflect the sectoral reclassification of activities structural changes. FRB services entered recession in 1991 resulting from outsourcing (many manufacturers are now for the first time in more than 20 years. purchasing services that they once produced themselves), the change is probably also associated with efficiency gains Chart 7 and increases in requirements for a wide range of services, Annual growth in output such as communications, finance, insurance, and real estate. Percentage change on a year earlier 10 The 1990 I/O tables also estimate the direct and indirect Government excluding other services Finance, real estate 8 result on the economy of a unit change in the final demand and business for a commodity—the output multiplier (see Table A). This 6 suggests that if the direct demand for marketed service 4 sector output increased by 100 units, overall economic output would increase by 174 units. This is only marginally 2 less than the impact of a similar increase in demand for + manufactured goods.(1) 0 – 2 Table A Total services Direct and indirect impact on economy of a 100-unit 4 1974 76 78 80 82 84 86 88 90 92 94 96 98 change in final demand for a particular sector’s Note: For 1974–82, Finance, real estate and business output is estimated. commodity Commodity Final impact on economy (units) Chart 8 Marketed services 174 Non-marketed services 126 Annual growth in output Manufacturing 180 Percentage change on a year earlier Primary sectors 197 15 Transport and Source: Calculated from 1990 I/O tables. Distribution, hotels communications and catering 10 Service sector investment 5 + q Investment intensity of the private service sector (the 0 investment-output ratio) is rising, and is now above – that of manufacturing. So the capital/output ratio is 5 catching up with that of manufacturing.(2) 10 q Across the OECD, both the capital/labour ratio and Manufacturing 15 total factor productivity growth have been rising more slowly in private services than in manufacturing. 20 1974 76 78 80 82 84 86 88 90 92 94 96 98 The private service sector accounts for a growing share of whole-economy investment. This could simply reflect its Linkages and multipliers larger share in the economy. But the private service sector q The service sector is becoming a more important is also investing a greater share of its output—its investment source of inputs to non service sector production. intensity is rising (see Chart 9).(3) q A unit increase in demand for either service sector or The rising trend in investment intensity has been accounted manufacturing output affects whole-economy output for by the sectors of DHC and FRB services (see Chart 10). to the same extent. In the financial sector, there is an increasing reliance on (1) The Leontief inverse provides the link between commodity output and final demand. An increase in demand for commodity i of x units would lead to a direct increase of x units in the output of commodity i. However, commodities j and k may also be needed in the production of commodity i, which may in turn require a certain amount of commodity i, j and k to produce it. So there will be a further indirect increase in the demand for commodity i. (2) Private service sector investment excludes investment in dwellings and investment by government. (3) Investment intensities in Charts 9 and 10 and the capital/output ratios in Chart 11 are calculated from unrevised ONS data, since full back-data on the revised basis are not yet available. This is not expected to affect the conclusions. 341
  • 5. Bank of England Quarterly Bulletin: November 1998 information technology (IT) in the provision of services. IT The increasing importance of the service sector has is also becoming more important in the DHC sector, as a implications for measuring the incentives to invest in fixed complement to ‘just-in-time’ production processes. The capital. One measure is the ratio of the market value of a investment intensity of the T&C sector is currently lower firm to the replacement cost of its capital stock, namely than in the late 1960s, when much infrastructure was ‘Tobin’s q’. When this ratio exceeds one (ignoring tax initially set up, but has also been on a rising trend since the effects), the firm can increase its value by issuing liabilities early 1980s. and buying more fixed capital. But this is a valid measure of the incentive to invest in fixed capital only when the market valuation relates to fixed assets alone. For many Chart 9 service sector firms, and increasingly for manufacturers, Investment intensity (I/Y) intangible assets account for a large part of a firm’s market value. Because they are not included in the denominator of Per cent 22 Tobin’s q, this measure increasingly tends to overstate the 20 incentive to invest in fixed capital or, taking another 18 perspective, gives an increasingly misleading indicator of Private services 16 whether the stock market is overvalued.(2) Manufacturing 14 12 Chart 11 Capital/output ratio 10 8 Ratio 4.5 6 4 Manufacturing 4.0 2 3.5 0 1965 69 73 77 81 85 89 93 3.0 2.5 Chart 10 2.0 Investment intensity (I/Y) Private services 1.5 Per cent 30 1.0 Transport and communications 28 26 0.5 24 1982 86 90 94 22 20 18 Service sector employment and labour 16 productivity 14 Wholesale, retail and catering 12 q The share of employment accounted for by the service 10 8 sector has been rising since 1970, with much of the Financial, real estate 6 growth coming from business and education and and business 4 welfare services. 2 0 1965 69 73 77 81 85 89 93 q Labour productivity growth in services appears to have been markedly lower (and less cyclical) than in manufacturing, though some of this may be caused by The capital/output ratio of the manufacturing sector has mismeasurement. been higher than in the private service sector (see Chart 11). The capital/labour ratio is also much higher and has risen q International differences in whole-economy more rapidly in the manufacturing sector than in the private productivity growth have largely been driven by the service sector, as manufacturing has to date been more relative performance of service sectors. amenable to automation. Rising capital/labour ratios have been associated with technological change; this has led to Though the total of UK employee jobs was almost positive total factor productivity growth in manufacturing in unchanged from 1970–97, the number of employee jobs in the United Kingdom and in other OECD economies. Total service industries grew by about five million. Service factor productivity growth has been much slower in the industries accounted for around 72% of total UK employee private service sector.(1) jobs in 1992, compared with 54% in 1970, with some of this (1) ‘Productivity convergence in OECD service industries’, Gouyette and Perelman, in Structural Change and Economic Dynamics (1997). (2) See the Inflation Report, November 1997, page 24. 342
  • 6. Inflation and growth in a service economy increase probably caused by the contracting-out of services International estimates of relative productivity have often by manufacturing. But this trend appears to have flattened concentrated on manufacturing sector productivity levels after 1992, and the service sector share rose only slowly to and growth, not least because they are easier to estimate and 76% by 1996, before falling in 1997 for the first time since because manufactured goods tend to be traded the 1970s, though the service sector continued to grow internationally more than services. But long-run estimates more rapidly than the rest of the economy. The service of sectoral productivity suggest that changes in service sector’s share of self-employment has remained at around sector productivity have accounted for a large proportion of 60% since the late 1970s, but there has been a shift within the changes in relative whole-economy labour productivity this share away from wholesale and retail trade, and growth between the United Kingdom, United States and towards FRB services. Germany. This has also been true of total factor productivity, implying that different capital/labour ratios The demarcation between service and manufacturing across countries were not the cause. Microeconomic studies employment is hazy, since the industrial and occupational of the same subsets of the service sector (such as definitions overlap. For example, a marketing worker commercial banking) in different countries confirm that employed by a pharmaceutical company could be seen as there are substantial international differences in labour having a services occupation, but in the industrial sector of productivity levels. manufacturing. Occupational employee data for 1997 suggest that around 1.5 million manufacturing jobs were Chart 12 more like service sector jobs and 1.4 million vice versa. Annual labour productivity growth Because of the relative size of the two sectors, a much Percentage change on a year earlier 10 higher proportion (around one third) of the manufacturing sector comprised service sector-type jobs than the other 8 Manufacturing way round. But even if employment were reclassified on 6 an occupational basis, the service sector would not be much 4 larger than as currently measured. 2 + Areas where employee jobs have increased have been 0 reasonably consistent since 1970. The fastest-growing Whole-economy Services – 2 sectors were the private business sectors of banking, 4 finance, insurance and business services, and the welfare services of education and health. Employee jobs in public 6 administration grew slowly in the 1970s and fell thereafter; 8 employee jobs in T&C trended downwards during the 1979 82 85 88 91 94 97 period, though this may have flattened recently (see Table B). Within the service sector, only the T&C sub-sector—where there has been a net loss of jobs in the period—has had Table B average annual labour productivity growth of more than 1% Employee jobs, by sector and major industry groups during the past 10–15 years. Bank of England estimates of Average labour productivity at a more disaggregated level in the past percentage ten years suggest that mismeasurement may be a problem. change Thousands 1980–97 1980 1990 1997 A number of private service industries have had implausibly Manufacturing sector -2.7 6,311 4,605 4,001 low or even negative productivity growth. For example, All services 1.2 13,842 15,974 16,893 Service industries: between 1986–95, productivity on an ‘hours worked’ basis Distribution, hotels and catering 1.0 4,354 4,816 5,116 fell in hotels and catering in seven years, of which five were Business services and finance 2.9 2,418 3,440 3,909 Transport, storage and communications -0.6 1,467 1,371 1,306 consecutive; in business services and real estate, it fell in Government and other services 1.0 5,604 6,347 6,562 five years; and in wholesale and retail trade, in three. Services as share of employee total (per cent) 61.6 71.4 76.0 Mismeasurement may be particularly acute in the FRB Services excluding government as sector. share of employee total (per cent) 40.0 47.0 51.0 Manufacturing share of employee total (per cent) 28.1 20.6 18.0 Service sector trade and foreign direct investment Labour productivity growth on a per worker basis in manufacturing can be compared with that in services for q Services are less extensively traded internationally the period 1979–97 (see Chart 12). Productivity growth in than goods. This can be explained partly by the need the service sector was generally lower than in of many services to maintain a local commercial manufacturing. Non-manufacturing productivity also presence, so that international competition operates appears to have been less volatile than manufacturing, via foreign direct investment rather than trade. suggesting that the greater variance of manufacturing output is not completely offset by comparatively higher q As a proportion of gross trade flows, services have swings in employment. become less important in the past 30 years. The UK 343
  • 7. Bank of England Quarterly Bulletin: November 1998 value share of world service exports has fallen, but the considerably higher than those to trade in goods. These increasing openness of the economy to trade means institutional barriers to trade in services are gradually being that service trade has risen as a proportion of GDP. removed, for example as a result of the successful conclusion of the Uruguay round, while technological q The UK has a comparative advantage in services: the developments have expanded the scope for trade in some trade in services has consistently been in surplus, services. Consequently, world trade in services has been compared with a significant deficit in the trade in growing faster than world trade in goods. OECD trade in goods. services (exports + imports) grew at an annual rate of 8.6% between 1980–90, compared with 6.7% for goods. q The most important components of the UK service Nonetheless, services trade accounted for only 22% of total trade are financial and business services (which OECD trade in 1992. account for all of the overall surplus) and travel (a significant deficit item). As a share of gross UK trade, services have become less important in the past 30 years.(1) Combined with the rising q Europe is the United Kingdom’s largest trading share of services in OECD trade, this means that, in value partner for both goods and services, but the United terms, the United Kingdom has been losing market share States (with which the United Kingdom has significant (see Chart 13), as other G7 economies have been converging services surpluses) is considerably more important for towards the United Kingdom’s higher share of services in services than for goods trade. total trade. Despite this, the United Kingdom appears to Services are less widely traded than goods on international Chart 13 markets. Exports contributed only 20% of value-added in UK share of world services exports (value terms) the private service sector in 1990, compared with 42% in Per cent the production sectors (see Table C). But since the share of 10 services in GDP is nearly three times that of manufacturing, 9 service exports contribute more than 40% of total UK 8 value-added from exports. 7 6 Table C 5 Export and import propensity by sector (1990) 4 Imports as Percentage Total sectoral percentage of sectoral export 3 of domestic value-added value-added sales + due to as percentage 2 imports exports of GDP 1 Production sectors 33.8 42.4 10.7 Total services 4.2 12.8 8.5 0 of which: 1976 78 80 82 84 86 88 90 92 94 Private services 5.4 20.4 8.0 of which: have a comparative advantage in services. The trade surplus Transport and communications 12.1 25.8 2.1 Business services and finance 4.7 21.0 3.4 in services for the last 30 years contrasts with the consistent Distribution, hotels and catering; repairs 3.1 16.6 2.4 trade deficit in goods (see Chart 14). The largest component Public services 1.4 1.8 0.5 Whole economy 15.0 19.6 19.6 of the UK service trade is FRB services. This category accounts for more than 40% of total service exports, and all Services firms are more likely than manufacturers to of the overall surplus. establish an overseas presence via foreign direct investment Chart 14 (FDI). Inward and outward FDI stocks of services account Quarterly balance of trade for some 40% of total UK FDI stocks, nearly twice the £ billions 4 share of services in UK trade. In value terms, services FDI flows are considerably smaller than services trade. Average Trade in services 2 inward and outward FDI flows between 1991–94 were £9.2 billion, compared with £68.8 billion for average + 0 exports and imports in the same period. However, the real significance of overseas markets served via outward FDI is – 2 better reflected by the continuing stream of foreign sales by British firms in the host countries than by the initial 4 investment itself recorded as FDI in the balance of Trade in goods payments. 6 The lower volume of trade in services can also be partly 8 explained by politics. The barriers to services trade remain 1963 68 73 78 83 88 93 98 (1) This trend is evident in both exports and imports, and remains when the data are recast in volume terms. 344
  • 8. Inflation and growth in a service economy Consumption of services and prices Chart 16 Retail goods and service price inflation q The share of services in consumption, and consequently in the retail price index (RPI), increased Percentage change on a year earlier 30 sharply in the 1980s. Thereafter, the share has been stable at around 46%. 25 q Service price inflation, on the RPI measure, has 20 been on average 2 percentage points higher than goods price inflation since 1988. Services 15 Consumption of services made up 46% of total household 10 consumption expenditure in 1997. The services share fell in the 1950s and 1960s, stabilised in the 1970s, and then 5 increased sharply again in the 1980s following the Goods liberalisation of financial services (see Chart 15). Since 0 1977 79 81 83 85 87 89 91 93 95 97 1989, it has stabilised again. At the retail level, the share of services in total sales has Chart 17 risen only moderately over time. The retail price index Goods price inflation minus service price (RPI) measures price movements in a typical consumer’s inflation basket of goods and services. Services made up around Percentage points 6 35% of the RPI in 1997, compared with 30% ten years France ago.(1) 4 Germany 2 United Kingdom Chart 15 + 0 Services as a proportion of consumption – 2 expenditure (1995 prices) Per cent 4 48 Japan 47 6 46 United States 8 45 10 44 12 43 1981 83 85 87 89 91 93 95 97 42 41 Chart 18 40 Service price inflation 39 Percentage change on a year earlier 38 7 37 36 6 0 1955 60 65 70 75 80 85 90 95 Personal, catering, financial etc 5 (64% of services) The Government’s target for retail price inflation excluding 4 mortgage interest payments (RPIX) is 2.5% per year. Since 1977, retail price inflation for services has been around 3 2 percentage points higher than that for goods in the United Utilities and rent Kingdom (see Chart 16). There are relatively few (34% of services) 2 examples, for only short periods, where retail goods 1 inflation has been higher than service inflation. This result is consistent across countries—Chart 17 shows the 0 difference between retail goods and service inflation rates 1993 94 95 96 97 98 for the United Kingdom, United States, Japan, France and Germany since 1981. In the United Kingdom, the wedge between goods and service price inflation is now half its There are at least five possible explanations for the general long-run average, partly because average inflation has come differential between goods and services price inflation. down, but also because of falling utilities prices since the First, there could be systematically greater measurement privatisation of a number of industries (see Chart 18). bias for services than for goods, in terms of underestimating (1) The share of services in the RPI is lower than in household consumption mainly because the RPI excludes the imputed rent of owner occupiers, a service. 345
  • 9. Bank of England Quarterly Bulletin: November 1998 quality improvements for which the consumer is willing to target set by the Government. But less is still known about pay, thereby overstating the price increase and understating services than about the manufacturing sector. The initial the quantity increase. Second, the lower exposure of findings of the Bank’s project team, described in this article, services to international trade may create less incentive to give rise to a number of issues that might be followed up in innovate and improve productivity growth. So service further work, by either the Bank or others. In particular: prices will continue to rise relative to goods. Third, the same will occur if average productivity growth is q Why is measured service sector inflation consistently intrinsically faster in manufacturing than services. Fourth, higher than goods inflation? Which of the alternative international competition may be increasing at a faster rate hypotheses accounts for the difference, and what for goods than for services, leading to a more rapid erosion does that imply for the definition of the inflation of manufacturers’ margins. Fifth, even if competitive target? pressures are equally strong, there may be certain characteristics of some services that allow more price q Are service sector output and trade flows more or less complexity, and therefore market power, by producers. sensitive to shocks transmitted through the exchange Customisation (versus commoditisation) and direct rate and/or interest rates than the remainder of the interaction between the producer and consumer (versus economy? arm’s-length sales through intermediaries) make price comparisons more difficult for consumers. These factors q Are data mismeasurement problems likely to be could also cause service prices to rise more rapidly than more serious in the service sector than in goods prices, at least over a transitional period. manufacturing? Does this have implications for measured service sector inflation, output and Conclusions productivity growth? With the growing significance of the service sector in the q What additional survey or official data on the service UK economy, it becomes increasingly important to sector could best contribute to understanding and understand how the sector behaves, not least because of its monitoring its structural and cyclical output and price potential impact on inflation, and in achieving the inflation behaviour? 346