What is copywriting and marketing about? A few illuminating words. The purpose is serving the end user, using carefully chosen words.

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Words..
“The difference between
the right word and the
almost right word is the
difference between
lightning and the
lightning bug.”
Mark Twain

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Hearts..
“Words that
emanate from the
heart enter into the
heart of another.” Midrash

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Advertising..
“Advertising says to
people, ‘Here’s what
we’ve got. Here’s
what it will do for
you. Here’s how to
get it.”
Leo Burnett

4. yourcopywriter.wordpress.com
People..
“A copywriter should
have ‘an
understanding of
people, an insight into
them, a sympathy
toward them.”
George Gribbin

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Words..
“Words are the model,
words are the tools,
words are the boards,
words are the nails.”
Richard Rhodes

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Cultural Marketing..
”Integrity and truth are
crucial for a Cultural
Movement, don’t think you
can fool consumers just by
saying you’re now
passionate about x if your
brand says otherwise.”
Scot Goodson

7. yourcopywriter.wordpress.com
Think..
“Words are things, and a
small drop of ink, falling
like dew upon a thought,
produces that which
makes thousands,
perhaps millions, think.”
Lord Byron

8. http://XeniaWordArt.com
Xenia WordArt..
“All that matters
is delivering your
message. That’s
all.”
Zainab Ahmad
Hire Xenia!