A few slides about branding to talk wilt graduate students about their future and the purpose of brands. Talking points: what is a brand, brand positioning, brand style, brand model, return on investment
7. a brand is a feeling about:
a product, organization or
person
8. it’s not about what you say
it’s about what they say it is
9. Your brand is what
people say about you,
when you are not in the
room.
Jeff Bezos
founder Amazon
10. the set of ideas a company or
product stands for in people’s
mind
shaped by that company or
product’s actions
and recognized through a
visual and verbal style
a brand is:
11. what you do is way
more important than
what you say!
40. Summary:
- a brand creates preference and add’s value
- a brand has focuses, is relevant and
distinguishes itself
- a strong brand also has eye for the consumer