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Social Media and Internal Communications Haagse Hogeschool January 2011
Is this relevant for colleagues in case I’m employee of a large company?
And this? (btw, it’s not me)
And this?
And this?
And this?
Not this right?
Sharing both business as personal stuff?
 
 
 
A reality?
How do people update each other these days?
How do people update each other these days?
How do people update each other these days?
How do people update each other these days?
Disadvantages of current ways of communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Would you like to work at this company? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Raise your hand in case you think this is the most important argument for choosing where you are going to work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How would you guess Social Media can be used inside the organisation?
Some things you want to share internally are not eligable for publication externally
If people are interested, they follow, otherwise they unfollow. No spam
But don’t share irrelevant stuff
Functionality not available on most internal company platforms
Functionality not available on most internal company platforms
Functionality not available on most internal company platforms
Functionality not available on most internal company platforms
Functionality not available on most internal company platforms
Functionality not available on most internal company platforms
Functionality not available on most internal company platforms
Functionality not available on most internal company platforms
Functionality not available on most internal company platforms
Open conversations help knowledge sharing
Retweets can reach a lot of colleagues, without spamming them
Looking outside: the power of influencers Old:  Message  5,000,000  to possibly reach  500 New:  Personally reach  500   who influence  5,000  who influence  50,000   who influence  5,000,000
How would you guess Social Media can be used inside the organisation? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
And how would the organisation benefit? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prepare employees for external social media participation
 
“ The 8 Pillars of Social Computing”
 
 
 
Internship or graduation thesis? ,[object Object],[object Object],[object Object],[object Object]

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Masterclass Enterprise Social Media for Internal Communications Haagse Hogeschool January 2011

Hinweis der Redaktion

  1. Key Message If organizations do not try to resolve their information management issues, they must continue to endure: Costly custom development and maintenance Difficulty in finding the right content, data, and people in the organization Presenter Guidance This slide describes the effects of the information management challenge. 01/26/11 15:09 © 2008 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.
  2. Key Message If organizations do not try to resolve their information management issues, they must continue to endure: Costly custom development and maintenance Difficulty in finding the right content, data, and people in the organization Presenter Guidance This slide describes the effects of the information management challenge. 01/26/11 15:09 © 2008 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.