US Indoor Sports Association: Social media for beginners

Understanding Social Media:
For Starters

US Indoor Sports Facility Managers Conference
June 19, 2010
Unique focus
25+ years of Experience
Based in the Midwest with national reach
Certified social media consultant and trainer
© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved

Agenda

• Reality check
• Why social media
• Some general guidelines
• Profile tips
• Social media actions
• Q&A

© Copyright 2009 Wendy Soucie
2
Consulting LLC - All Rights Reserved

The Internet’s new reality
"The corporate homepage at Dell.com is not really the corporate
homepage. The homepage today is Google.“

Bob Pearson, Dell's man in charge of social media strategy

It took radio 38 years to reach 50 million users;
It took television 13 years to reach 50 million users;
It took the internet 4 years to reach 50 million users;
It took Facebook 2 years to reach 50 million users.

© Copyright 2009 Wendy Soucie Consulting LLC - All Rights Reserved 3

Social Media Defined

“Conversations via the Internet
that create value for users,
customers and organizations”

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More ways to connect to each other

Source: HubSpot

© Copyright 2003-2010 - Wendy Soucie Consulting LLC - Integrated Alliances - All Rights Reserved 5

Reality Check
• Facebook claims that 50% of active users log
into the site daily. That’s 175m users every
24 hours.
• Twitter now has 75m user accounts,
• LinkedIn has over 65m members worldwide.
• Flickr now hosts more than 4 billion images.
• Wikipedia currently has in excess of 14m
articles

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Know where to start

Avalanche!

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“Remember: 80% is strategy and only
20% is technology”
Jeremiah Owyang


Social Media Strategy
Goal – 16,000 ft

Strategy – reach out
where they are

Tools

9

You can choose how to start

20 minutes a day - socialminutes.com
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5 Rules for social media

• Listen
• Grow your network
• Contribute
• Participate
• Be a trust agent

It takes time to do all this.

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Listen and look for people

Look for people


Do some searches
Search – Google, Yahoo,
Bing, Ask, AOL
Blogs
Images
Video
Search within sites and
forums you are on
You can’t find it all in a
day
Use Google alerts,
SocialMention, Social Oomph

List of 26 tools http://www.socialmediatoday.com/SMC/155299
http://www.dreamgrow.com/46-free-social-media-monitoring-tools/
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Your Basic Network

From Shauna Causey and 14
@ethany

This is you on Social Media

15

If your going to jump off the edge…

16

Grow your network
… but you need to sign on!

Its about people and connections.
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Tip: Profile for social media sites
Use a headshot of just you (real
picture)
Complete the profile – picture, bio,
link
Decide where “home” is.
Primary email should be a gmail or
yahoo account
Use your real and complete name
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How to behave on social media
Be Generous, say good things
Talk about ideas or others 80% of
the time
Share links, say thank you, send
congrats, share best practices,
listen, engage.
Whatever you would do in person
to help another individual you can
do on social media.
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Don’t (s)
Don’t say things you
wouldn’t say to grandma,
spouse, mother, boss,
friend or enemy.
Don’t put it on the Internet
if it should be private.
Don’t share all three pieces
of info – birthday, address,
SS#
Don’t use photos of
customers taken at your
facility to post online
without permission.

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Time to talk tools

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Tool Hierarchy
Micro Easier adoption
Blogging for SMB
Social
Networks
Social
Bookmarking
Social Directory Search

RSS Feeds

Blogging /Content Generation

John Jantsch, Duct Tape Marketing, Microsoft Live Office

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Where should our focus be?
• Facebook
– 3rd most visited website in U.S. (behind Google & Yahoo). Place to find
people you used to know.
• Blogs
– 15% of bloggers spend 10 or more hours each week blogging
[Technorati's new State of the Blogosphere.]
• Twitter
– News generator and source, with 300K new member every day. Place to
find people you want to know
• LinkedIn
– 700K businesses, every Fortune 500 represented. Place to find people you
know.
• YouTube
– 4th most visited website in U.S. & one of the top three search engines. 20
hours of video uploaded every minute – Don’t under estimate as video is
fastest growing media.
• Flickr
– Pictures, video, groups and networking.
• Other possible groups
– Yahoo and Google Groups

Real time data from compete.com and Alexia

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18+ over 90%
38% 35+
Largest growth
– 55+
And women!

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Facebook User Engagement
• 10 M users become fans of Pages each day
• 2 B pieces of content (web links, news stories,
blog posts, notes, photos, etc.) shared / wk
• 45 M active user groups exist on the site*
• 3 M events created each month
• 65 M active users accessing through mobile.

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Blogs

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Twitter

• Just 11% of users
on Twitter are
teenagers.

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Video - YouTube

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Flickr part of FaceBook
Picassa part of Google

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Business Networking - LinkedIn

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Business Networking - LinkedIn

Find business
professional s who
also share their
interest in the
soccer

3070 people found

31

But what happens tomorrow?

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Step 1
1. 1) Go to LinkedIn.com/Facebook. Create an
account (free), you’ll need email/user name (use
your real name).
2. 2) Search for 50 of your customers by company
name
3. If less than 50% of companies are not present or
companies are very small, use the contacts you
have instead.
4. 3) Under the company listing - see who you
know.
5. 4) Try other sites. Some you can only look up by
name.

© Copyright 2010 xeesm.com/wendysoucie | www.socialminutes.com - All Rights Reserved 33

Step 2 Track the profiles of your clients
• Create a spreadsheet
with name/url
• Make notes when you
visit
• Keep track of the
number of visits.
• Instead of a spreadsheet
use a social address
book like xeesm.com to
keep track

Quick break
• Notice that it's all about
your customers and
conversations.
• Note We didn’t ask you to:
– Blog or Tweet, grow friends,
fans or followers.
– Create a video clip or run a
"campaign.
– Talk about SEO, RSS or any
technical social media
chatter.
• Walk - before you run.


Resources
Books
Rock the World with Your Online Presence by Mike O’Neill
Most up to date LinkedIn book ww.rocktheworldbook.com
Twitter Marketing : An Hour a Day by Hollis Thomas
Facebook Marketing: An Hour a Day by Mari Smith
Groundswell, Trust Agents, Six Pixels of Separation
Blogs
LinkedIn - http://blog.linkedin.com
Integrated Alliances http://www.integratedalliances.com/blog
WSC Blog - http://www.wendysoucie.com
Mashable – http://www.mashable.com
Social Media Today – http://www.socialmediatoday.com
SocialMediaExaminer – http://www.socialmediaexaminer.com
Chris Brogan – http://www.chrisbrogan.com
Slides - http://www.slideshare.net/wsoucie
YouTube - http://www.youtube.com/user/wendysoucie
Photo credits – Istockphoto.com and Wendy Soucie

Strategic Alliances
• Wendy Soucie Consulting
– www.wendysoucie.com
• Founder/Principal
• Integrated Alliances
• Regional Executive Director – WI
• End Result Marketing
– www.endresultmarketing.com
• Social Media Strategist
• Social Media Academy
• Certified Social Media Consultant
• Founding Gold Member and Alumni
• Black Diamond Consultant
• Xeesm Business Partner - Wisconsin

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We provide:
Technical Product Expertise
Manufacturing experience
Social media assessments
Marketing best practices
Thought leadership strategies
Social media building blocks
Training on tools and strategy
Implementation help and coaching

Network . Contribute . Participate
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US Indoor Sports Association: Social media for beginners

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