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It may not be glamorous but it’s damn useful. Whatever kind of link building campaigns you're running, the ability to find relevant link prospects can help lay the foundation for a successful campaign. These are some of my top techniques to get away from the common methods and discover more relevant prospects waiting for you off the beaten track. As I've found that this stage of an SEO campaign is often one of the biggest unnecessary time drainers, I've also shared some tools and tips to help you prospect smarter. You can find links to all the tools mentioned as well as detailed tutorials on some of the methods over at: http://www.webdurance.co.uk/brightonseo-slides/
Link Prospecting - Step Away from the Search Engine - BrightonSEO April 2014
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Carolyn Jones
The stuff you do to make your website come up higher and more often when people are searching Google for your products or services. SEO is made up of 3 parts, each of them are intertwined and success is only found by working on all three. ● Keywords - Identifying what are people are searching for. ● Content - Words and images on your website and off. ● Backlinks - Links from other websites to your website.
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All your marketing successes, all your data, means $h!t if no one understands you. Learn the basics for clear, easily-interpreted data storytelling that enables drill-down and ensures you get credit for all those wins you worked for.
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OK, not really monsters. But this is a brain dump of my thoughts, feelings, and experiences building and running a marketing agency - Portent - for 25 years, plus a few notes on selling. I screwed up plenty. Make of it what you will.
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Content creation is the bane of every marketer: Expectations are high, demands are unrealistic, and time and resources are scarce. But consistent, useful content is a marketing cornerstone. In this presentation, learn how you can make more of fewer resources and still create assets that support your marketing strategy.
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Teaching SEO to internal teams can be ridiculous. Learn some common-sense rules, and a few tools, to make it easier and more effective.
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Just write great content and rankings will follow blah blah blah. We all know that's not true. If you're writing web content, and you want people to find it, you need to understand SEO. But you DON'T have to be an SEO pro. Follow the Blank Sheet of Paper Test for optimized copy that doesn't suck.
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Content professionals have to create content. They also have to publish it. So why are we so dependent on others for that last step? Learn about the problem, the tools, and the tactics content creators can use to improve their technical literacy, publish better stuff, and be better patners.
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Everyone wants to talk about advanced SEO as if it's a set of unique tactics. It's not. Advanced SEO is about recognizing Google's role in the search world, reducing abstraction, and making real fixes. In this presentation, Ian Lurie walks you through what "advanced" really looks like.
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SEO consultants provide clients with recommendations. Like most consultants, we're frequently ignored. In this presentation, Ian Lurie talks about an incremental approach and shows specific examples where small changes add up, build trust, and make progress.
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"Advanced" SEO is a phrase that gets thrown around, but we rarely practice truly advanced tactics. Advanced SEO isn't rel canonical or nofollow. Real advanced SEO cuts through abstraction. It doesn't add layers of stuff to hide SEO problems. It fixes them. This is Ian Lurie's slide deck from Digital Summit 2019. Don't let the length scare you. It's packed with links, tips, and step-by-step to-dos.
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Great content. Awful workflow. Content creators need to take ownership of the way they do their jobs. Stop using dated tools and processes. Stop settling. This presentation walks through a Github and Markdown content creation workflow.
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Don't try to simplify SEO. Embrace the insanity! Learn how to take the hundreds of little things that determine rankings on Google, Bing and Amazon, and make them make sense. My Resonate 2018 presentation.
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Digital marketing has all sorts of cool toys. But we apply them the same way we did 25 years ago. To truly evolve as marketers, we need to start putting the tools to good use and think about creating an intelligent customer experience.
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Google is tries to handle hate sites, but they can't. Racist, anti-semitic, misogynistic, and other content find their way into the rankings every day. This presentation shows two strategies I've used to push those sites down the rankings.
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Marketing storytelling is a powerful tool. But digital marketing makes it difficult. Your audience can go where they want, when they want. Storytelling becomes collaborative. To be a good partner, you need to engage in a bit of marketing worldbuilding, too. Check out this presentation to learn how.
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Initially, we thought we would prepare this in the theme of ten safety commandments, but soon we discovered that we had twelve points we wanted to list. So sacrificing a title that may have been more attractive in order to present a product we feel is more complete.
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Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивності (UA) UA Online PMDay 2024 Spring Website – www.pmday.org/online Youtube – https://www.youtube.com/startuplviv FB – https://www.facebook.com/pmdayconference
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I celebrated 7 decades of help from others with a short talk regarding my gratitude.
Grateful 7 speech thanking everyone that has helped.pdf
Grateful 7 speech thanking everyone that has helped.pdf
Paul Menig
https://www.productmanagementtoday.com/frs/26795801/the-path-to-product-excellence--avoiding-common-pitfalls-and-enhancing-communication In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights. Through compelling storytelling and actionable insights, learn to overcome challenges like misaligned objectives, communication breakdowns, and resistance to change. Takeaways: • Uncover and navigate through common pitfalls that are plaguing product teams today. • Explore proven solutions, laying the groundwork for triumphant product launches. • Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies. • Discover how the symbiotic relationship between product managers, UX/UI designers, and developers can transform pitfalls into opportunities, propelling your product outcomes to unprecedented heights.
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
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Covid has drastically changed the way people work. Nowadays, many individuals can work wherever and whenever they prefer. However, this shift requires a different strategy for securing your environment. By adopting the Zero Trust principles, based on the 'Never Trust, Always Verify' mindset, you can mitigate these new risks. This session will delve into the concept and provide examples of how various HCL products can fit into this framework, particularly when it comes to building a central user repository and securing your email message flow.
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Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
Monte Carlo simulation : Simulation using MCSM
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Give your company the confidence it needs to successfully negotiate the complicated regulatory landscape with KYC-verified accounts. Maintain compliance with ease, from GDPR to AML, and concentrate on what really counts—promoting innovation and development.
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Transformation is even harder than we thought “Only 22% of companies successfully carry out transformation. The failure rate was 78%.” “Often the business value of digital transformation is not realized. One of the most common causes is an abundance of technology projects, not a true business culture transformation” - Phil Le-Brun, Enterprise Strategist, AWS
Organizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
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John Halpern sued for sexual assault.pdf
John Halpern sued for sexual assault.pdf
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Seven is an important number in the bible, life, and business. This presentation captures many uses and the significance of the number 7 with links to source materials.
7.pdf This presentation captures many uses and the significance of the number...
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Forklift Operations: Safety through Cartoons
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Yaroslav Rozhankivskyy: Три складові і три передумови максимальної продуктивн...
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Grateful 7 speech thanking everyone that has helped.pdf
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Advanced SEO - Huzzah seminar
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Embrace your inner
nerd
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cornerstone content
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canonicalization
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QDF
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QDF
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Query Deserves
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Watch the trends
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News Sites Social Sites
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mysite.com/foo/blah.thml mysite.com/foo/blah.html
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1,000 broken links 1,000
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