Social Media And Integrated Marketing Communication

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Slide deck for a presentation I gave to an integrated marketing communication class at Anderson University in March 2010.

Social Media &
Integrated MarComm

∫

Erik Deckers,
Pro Blog Service

It's about
Focus

∫

By 2010,
Gen Yers
outnumbered
Baby Boomers

96% of them
have joined
a social network

77%
‣active number of Internet users who
read blogs

50,000,000
(50 million)

‣number of Twitter messages per
day

400,000,000
(400 million)

If Facebook
were a country,
it would be the
3rd largest in
the world

It's about
Targeted Messaging

∫

Targeted Sponsorship

Go where your
customers are

They go here too

Focus on a Niche

Find Fans

Become a resource

It's about
Relationships

∫

Find Allies & Fans

Focus on Important People

Any questions?
Find me
SmallerIndiana.com
Facebook.com/erikdeckers
Read me
ErikDeckers.com
ProBlogService.com
Tweet me
Twitter.com/edeckers
Reach me
Erik@problogservice.com For a copy of this deck

Thank you!

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Uneak White's Personal Brand Exploration Presentation

Organizational Transformation Lead with Culture

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Value Proposition canvas- Customer needs and pains

Value Proposition canvas- Customer needs and pains

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Social Media And Integrated Marketing Communication

1. Social Media & Integrated MarComm ∫ Erik Deckers, Pro Blog Service

2. It's about Focus ∫

3. By 2010, Gen Yers outnumbered Baby Boomers

4. 96% of them have joined a social network

5. 77% ‣active number of Internet users who read blogs

6. 50,000,000 (50 million) ‣number of Twitter messages per day

7. 400,000,000 (400 million) If Facebook were a country, it would be the 3rd largest in the world

8. It's about Targeted Messaging ∫

9. Targeted Sponsorship

10. Go where your customers are

11. They go here too

12. Focus on a Niche

14. Become a resource

15. It's about Relationships ∫

16. Find Allies & Fans

17. Focus on Important People

18. Any questions? Find me SmallerIndiana.com Facebook.com/erikdeckers Read me ErikDeckers.com ProBlogService.com Tweet me Twitter.com/edeckers Reach me Erik@problogservice.com For a copy of this deck Thank you!

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