2. World leader in outdoor advertising
The only pureplay outdoor media company
5 continents
70 countries
3,700 cities
2014 Outdoor revenue = $ 3.7 billion

3. Global Expertise
No. 1 worldwide in transport
379,060 advertising panels
27 countries
Fastest growing OOH sector

4. Global Expertise
No. 1 worldwide in airport advertising
33 countries
230 airports
7 of the top 10 hubs worldwide
5 million PAX per day
28% of total passenger traffic

6. "Airports are a better choice [than
inner cities] if the objective is to
connect with senior-level
executives, affluent consumers or
global opinion leaders."
Erik Bottema, MD of Aviator (US)
Why airport?

7. 1970 1980 1990 2000 2010 2020 2030
0
2
4
6
8
10
RPK* (trillions)
Sources : Airbus Global Market Forecast - December 2009 - ACI 2009 traffic forecast
*: Revenue Passenger Kilometres
1.3
2.4
5
11
8
Air traffic is expected to double in the next
two decades
4.8%
Annual traffic growth
over
the next
20 years

8. National airport coverage in prestigious locations
Heathrow Express – 5.9m passengers
London Heathrow – 74.6m passengers
Aberdeen – 3.7m passengers
Edinburgh – 10.9m passengers
Glasgow – 8.5m passengers
Eurostar – 10.5m passengers
Reaching
114.1m
Passengers
a year
Aberdeen
Glasgow
Edinburgh
Eurostar
Heathrow
Heathrow Express
Sources: Heathrow Ltd 2015, Heathrow Express Ltd 2015, Aberdeen International Airport Ltd 2015, Edinburgh Airport Ltd 2015, Glasgow Airport Ltd 2015, Eurostar Ltd 2015

9. Heathrow
World’s 2nd busiest international airport
6 time ‘Best Airport Shopping’ winner–
SkyTrax Awards 2015
49% AB; 91% ABC1
75m PAX, 28.5m flying on business
80% of all long-haul passengers visiting
UK
Sources: Heathrow Ltd 2015, SkyTrax 2015

10. Heathrow Terminal 2
20M PAX capacity, 17M in 2015
48% AB; 91% ABC1
39% business PAX, 62% of that is
Foreign business – the highest of any
terminal
95% international flights
Home to the highest concentration of
flag carriers at LHR
Sources: Heathrow Ltd 2015

11. Heathrow Terminal 3
15.2m PAX (17.2m forecast for 2016)
47% AB; 90% ABC1
32% business PAX
100% international flights
43% UK residency
39% of PAX are flying to/from USA
Sources: Heathrow Ltd 2015

12. Heathrow Terminal 4
8.9m PAX
49% AB; 90% ABC1
32% business PAX
100% international flights
49% UK residency
21% of PAX are travelling to BRIC
nations (+17% Y-o-Y)
Sources: Heathrow Ltd 2015

13. Heathrow Terminal 5
Winner of the World’s ‘Best Airport
Terminal’ SkyTrax Awards 2015
33.2m PAX
51% AB; 92% ABC1
43% business PAX
87% international flights
Heathrow’s largest international terminal
Sources: Heathrow Ltd 2015, SkyTrax Awards 2015

14. Heathrow Express
5.9m PAX
81% AB, 94% ABC1
One in three BT3 respondents have a
HH income of £100k+
Almost ¼ have a net worth of over
£500K
Highest business % in UK OOH (69%)
150 Heathrow Express services run daily
Sources: Heathrow Express Ltd 2015; Research Bods 2015

15. Aberdeen International Airport
66% ABC1
3.5m PAX, 53% flying on business
95 weekly flights between ABZ & LHR
Thriving region, driven by oil and gas
Average gross income per worker in
Aberdeen is £60,261
Sources: Aberdeen International Airport Ltd 2015

16. Edinburgh Airport
11.1m PAX, 31% flying on business
Busiest UK route to Heathrow
Serves finance hub and world’s no. 1
arts festival
41% AB, 85% ABC1
New York most popular long haul route
Sources: Edinburgh Airport Ltd 2015

17. Glasgow Airport
8.7m PAX, 31% flying on business
8.8M PAX forecast for 2015
42% AB, 78% ABC1
122 flights between Glasgow and
Heathrow a week (Over 200 a week to
London)
3rd highest UK city for tourist spend
Sources: Glasgow Airport Ltd 2015

18. Eurostar
10.4m PAX
51% AB, 78% ABC1
34% business (50% C-Suite)
30 minutes dwell time
Sources: Eurostar Ltd 2015

19. Understanding our
audience

20. Business Traveller 3
Sample of 500 business travellers
All recent users of JCDA environments
Insights into net worth and investments
Use of mobile technology and web
Attitudes to airports and airport ads

21. The Power of Influence
Sample of 250 “Engaged Britons”
The most influential UK individuals
The airport is the best way to reach
them
Influence on purchase behaviour of
peers
Appreciation and influence of
advertising

22. Dynamic DOOH
JCDA are now at the cutting edge of
DOOH, with airports providing the ideal
environment for dynamic campaigns.
The ability to engage with passengers
across multiple touch points, within
unparalleled areas of high dwell time.
Advertisers will have the opportunity to
run campaigns that offer live feeds,
dynamic content, and up-to-the minute
information.

23. AER – advertising solutions informed by research
Drop off Check-In IDL Gate room Arrival
Imagery
Impact
Reassurance
Impact
Learning
Information
Leisure
Stimulation
Welcoming
Message
Excitement
Confusion
Excitement
Relief
Relaxation
Leisure
Impatience
Anticipation
Excitement
Reassurance

24. The Results – Ad awareness by zone
93% 91%
88% 90% 91%
42%
53%
46% 44%
64%
20%
40%
60%
80%
100%
Drop Off Check In IDL Gateroom Arrivals
Total Awareness
Spontaneous Awareness

25. Broadcast TouchImpact

26. Impact Unmissable Iconic Inspiring

27. Broadcast Universal Ubiquitous Persistent

28. Touch Engaging Interactive Dialogue

29. Global and UK leaders
National portfolio
Exclusive high-value audience
Flexible portfolio of sites
Cutting-edge insight
Summary