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Building a customer base
1.
By Graham Charnley
2.
To weed out
the houses who do not look at your Kleeneze catalogue packs, so that you can increase your retail volume while decreasing your retail efforts.
3.
MONEY!! MONEY!! MONEY!!
4.
Your style
of retail. When you retail. Observational skills. Recordkeeping. How to weed out the patch.
5.
Doorstep Present. Quickly identifies
customers. Time consuming. Letterboxing. Longer to identify customers. Quickly gets catalogues out.
6.
Weekdays. Some will not
have the time or they will be working late hours. Weekends. People like to go out and have fun! Time of month.
7.
Where was the
catalogue? On doorstep Retrieved by household Weather. Lifestyle-cars, clothes & décor Signs on the door.
8.
Start from day
one-week one. Accuracy is important. Use a bids round book. Use a system for responses. Make a note of observations.
9.
1 2 3 4 5 6 7 8 X L O X X O L X X L L X X O O X X L X X L L L X By door x1 knocked
each time Away weekends
10.
Keep accurate
records. Keep your eyes open. Vary your cataloguing day. It can take up to four months.
11.
QUESTIONS?
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