The Real Benefits of Social Media
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The document discusses using social media to increase attendance at meetings and add value. It provides tips for using different social media platforms like Facebook, Twitter, YouTube, Flickr and LinkedIn to market events, engage attendees, and share content. Recommendations include creating social media accounts for events, assigning a team to engage on platforms before and during events, livestreaming, taking questions on Twitter, and encouraging hashtags. It also stresses the importance of planners and suppliers working together on social media strategies to extend events beyond physical walls and continue engagement afterwards. The conclusion provides an action list for auditing social media use and experimenting with implementation.
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The Real Benefits of Social Media
- 1. The Real Benefits of Social Media Paul Furiga WordWrite Communications • March 29, 2010
- 2. Where we’re going today 1. The "politics" of each SM network and how to use them to achieve your goals 2. Using social media to increase meeting attendance 3. Using SM to add value and excitement to meetings 4. How meeting planners and suppliers can work together on better-run meetings with social media 5. A "to do" list that you can use the moment you return to the office.
- 3. First, some perspective. In the beginning . . . There were meetings! Also known as: The original social networks
- 4. Today . . . “social” means media QuickTime™ and a decompressor are needed to see this picture.
- 5. Social Media for MPI: Road rules 1. It’s all about your “story” — so what’s right for you and your organization may be different than for the person next to you 2. We’ll be moving fast, hitting the highlights 3. You can return again any time you want 4. First figure out where you’re going and how to get started
- 6. The “politics” of each social network 1. Facebook: Fans and friends only! 2. Twitter: It’s real time 3. YouTube: The #2 Internet search engine — if a picture is worth 1,000 words, then? 4. Flickr: Speaking of pictures . . . 5. LinkedIn: jobs and sales 6. Foursquare: the future (creepy?) 7. Your web site: home base for success
- 7. Using social media to increase attendance 1. Increasing attendance is about marketing 2. Twitter is well suited for event marketing 3. Create a unique Twitter ID for your event 4. Engage “champions” to help you populate it before, during and after the event 5. Assign a small team to “prime the pump” and monitor activity during the event
- 8. Increasing attendance: venues, suppliers 1. Try show and tell: video 2. YouTube links can be e-mailed, texted, Tweeted, etc. to increase views 3. Ask your convention/meeting host to be in a personalized video before the event 4. Bonus for meeting planners: Link to or create video from some of your speakers to entice attendees
- 9. Using social media to add value and excitement 1. Use a blog as “official” home for event details 2. Use Twitter for instant updates (food, check-in, surprises) 3. Encourage “hashtags” #MPIPittsburgh
- 10. Social media value and excitement, part 2 1. Run a live Twitter feed during an event 2. Take speaker questions on Twitter 3. Live stream the event on uStream 4. Post presentations on Slideshare 5. Set up the room to encourage social media interaction (large screens, etc.)
- 11. Social media value and excitement, part 3 1. Try Foursquare to connect people 2. “Location-based” apps are the future: 1. Connecting 2. Planning 3. Categorizing 4. Responding 5. Improving
- 12. Planners and suppliers: Working together 1. “It’s OUR event” 2. Plan social media the same way you plan other aspects 3. Share responsibility for content, monitoring and response 4. The event can now extend beyond the walls — and continue in the future
- 15. Client example
- 16. Are you ready for your to-do list?
- 17. Your (real) to-do list for today! –Audit (yourself, your organization, competitors, "clients") –Pick your social media tool –Implement it for you, then your organization –Experiment! –Check your handouts
- 18. Questions? Comments? Twitter: @paulfuriga / @wordwritepr Online: www.wordwritepr.com www.wordwritepr.com/blogstorytelling
Hinweis der Redaktion
- Thanks for intro Interactive topic, it will be an interactive session -- you’re meeting planners, you like that, right? Show of hands: Here to hear about topic? To hear me? Be honest, first day of the Fairmont? Well, me too!
- Before we get started, what are our expectations. Here are mine. Others? We’ll leave plenty of time for questions
- This is a sexy concept But maybe it’s not so new Here’s the good news -- this audience, of all kinds of professionals, is best prepared to make the most of social media because it’s part of your job to make connections happen
- How many of you are on Facebook? Twitter? Linked In? How many know if their company is on Facebook, Twitter or Linked In? How many of you believe your companies don’t “get” social media? Maybe this short video will provide some perspective
- Let’s get out our pens and pencils, because this where we are going to start moving. First, some road rules.
- And here some road rules to help you keep these social media sites straight. You’ll get a handout at the end of my presentation as well.
- There are many social media opportunities to increase attendance. To keep things simple and conserve time for questions, let’s focus on perhaps the best suited, Twitter.
- For meeting planners, but especially for those who represent venues and services to meeting planners, video is an incredibly powerful too. Seeing is believing.
- Now that you’ve promoted the event and have great interest and attendance, how can social media help improve your event? A blog is a great way to create an interactive bulletin board of all the important information you and attendees need to remember Twitter, because it is the ultimate real-time tool, can help you tell attendees when the coffee is ready, that check-in is open early, or even that there are fresh chocolate chip cookies outside the room Hashtags help those on Twitter keep track of your event. Here’s an example. Anybody can create these. Let your attendees know yours and they will follow any developments.
- In addition to using social media for scheduling and events outside the meeting room, the right tools can improve the meeting experience itself. Here are several examples of how to do this.
- Here’s the latest and greatest tool for meeting interactivity, Foursquare. Foursquare uses the GPS technology of your cell phone, or a web log-in from your laptop, to let people know where you are at all times Imagine how this can improve the meeting experience for attendees and planners If meetings are the ultimate networking tool, here’s a technological asset that can help make those meetings happen
- When suppliers and a meeting planner are working together on an event, it’s a shared experience. To attendees, social media will allow you to present a unified voice. It doesn’t have to be intimidating. Good social media implementation can help you manage the meeting more effectively as a team. And the right social media tools can help your event live on long after the coffee pots have been drained and the hospitality suites emptied.
- Just a few quick examples of how our company has brought social media to life around events.
- The journchat story FB, Twitter, e-mail promotion before Live Twitter feed, uStream, in-person participation Post-event archiving and promotion via social media
- Some of you may know Regency Global Transportation, the best limousine company in town. I can say that. They are a client. Here’s how we helped them launch their Twitter identity around the G-20. They were driving a half-dozen delegations and knew about the traffic -- were even sometimes, creating it. This connection with the event helped Regency grow its Twitter followers from 3 to more than 200 in just a few days. It also drew media attention, including this story from KDKA and another from the Associated Press
- We’ve covered a lot in the last half hour. You’re probably overwhelmed in some regards. In the spirit of my talk, I offer a process to help clear your mind so you can tackle the task ahead
- If you believe in the power of meetings, then you are a believer in the concept of social media. These are the key questions for you in taking the first steps to improve your events and meetings with social media: What do you, your clients and your competitors do? Pick one and only one social media tool at first -- don’t be overwhelmed Don’t be afraid to take small steps that allow you to try new ideas Think of social media as a high-powered engine that is not replacing the need for meetings, but which is instead giving meetings an additional boost to deliver interactions and results that have been impossible until now Thank you