Friending over 50 - Ignite DC

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Debbie Weil

My first Ignite DC talk - 5 minutes, 20 slides, 15 seconds. One of the most challenging things I've ever done.

Business Technologie

Boom!

Friending Over 50
Ignite DC
Debbie Weil
02.03.2011

1. 77 million baby boomers

Seth Godin Guy Kawasaki

Esther Dyson Steve Jobs

10,000 turn 65 everyday

“A navel-gazing moment” – New York Times

2. We are not old!

Gray is the new black

Baby boomers
Pete Cashmore, CEO Mashable
are still cool.

Growth rate is 100% for over-65s

Photo by Soffie Hicks under Creative Commons: www.flickr.com/photos/ohhbetty/4499856127

5. What is the opportunity?

Baby boomers have $2
trillion of spending power.

Boomer Psychographic
Is social
media the
key to
immortality?

Image from iStockPhoto

Boomer Edition

Instagram
Boomer Edition

Covers up gray hair

Citizen Effect
Boomer Edition

Save the world

@babyboomer

For godsakes puhleeze make the

font bigger
15 seconds ago via TweetDeck

Privacy? Healthcare? Financial security?

“I get by with a little help
from my friends.”
– The Beatles

best friend
38 years

email: debbie.weil@gmail.com
mobile: 202.255.1467
website: www.debbieweil.com
twitter: @debbieweil

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Friending over 50 - Ignite DC

1. Boom! Friending Over 50 Ignite DC Debbie Weil 02.03.2011

2. five things

3. 1. 77 million baby boomers Seth Godin Guy Kawasaki Esther Dyson Steve Jobs

4. 10,000 turn 65 everyday “A navel-gazing moment” – New York Times

5. 2. We are not old! Gray is the new black

6. Baby boomers Pete Cashmore, CEO Mashable are still cool.

7. 50 is the new 50

8. 3. We love social media.

9. Growth rate is 100% for over-65s Photo by Soffie Hicks under Creative Commons: www.flickr.com/photos/ohhbetty/4499856127

10. Angry Birds

11. 4. What boomers are doing

12. Grandbabies… and our children

13. 5. What is the opportunity? Baby boomers have $2 trillion of spending power.

14. Boomer Psychographic Is social media the key to immortality? Image from iStockPhoto

15. Boomer Edition Instagram Boomer Edition Covers up gray hair Citizen Effect Boomer Edition Save the world

16. @babyboomer For godsakes puhleeze make the font bigger 15 seconds ago via TweetDeck

17. friending over 50

18. Privacy? Healthcare? Financial security?

19. “I get by with a little help from my friends.” – The Beatles

20. best friend 38 years email: debbie.weil@gmail.com mobile: 202.255.1467 website: www.debbieweil.com twitter: @debbieweil