woabi is a mobile service for price comparison and online shopping, using the phone camera to identify products through bar code scanning. woabi will not only revolutionize the market for price comparison and offline shopping but also accelerate the development of mobile payments.

1. mobile monday berlin
Höddi Tryggvason, Berlin 07th September 2009

2. Let‘s talk about intelligent mobile shopping

3. woabi.de transforms the mobile phone
into a shopping assistant
the shopping vision
• woabi enables users to
access all relevant product
information at the POS via
mobile phones
• quick & easy product
identification through
barcode scan and compact
delivery of prices & shops
• informed purchasing
decisions at the POS made
possible

4. Growing awareness regarding mobile
shopping potential
No mobile shopping services well
known a year ago
Currently several players in the US and
Europe
High innovation pressure in the market
Universal
product
coverage
Mobile ordering
and payment
Blurred Barcode
recognition
Location based
services

5. The market: Estimated mid-term revenue potential in
Enormous potential for mobile shopping
Germany is € 720 million
Relevant market / articles Relevant potential users
Intersection ca. 30% Intersection ca. 30%
= €120 billion in Germany = 15 million in Germany
Estimated revenue potential Benchmark: current use online
mobile price comparison price comparison
Estimated mid-term revenue potential mobile price comparison in
Germany: € 700 million (CPC, CPO, mob.ad, Couponing etc.)
woabi, Höddi Tryggvason, Tarik Tokic, Version 2.1

6. The holy grail: online product- and price
comparison combined with local offers
The necessary ingredients:
• Barcode recognition
module
• Extensive product database
• Retailer shop names and
addresses + current
products and prices
• Integrated GPS-technology
in mobile device

7. Exclusive: Introducing the woabi iPhone-App
New release for iPhone 3GS

8. woabi.de key features
• get daily liveshopping
offers from online stores
• find nearby stores on local
maps
• product identification via
barcode-scan and manual
search
• Coupons & Vouchers
• Edit and save personal
scanlists

9. Local Offers – woabi.de LBS-application
• search for products, shops
and opening hours in your
immediate environment
through geo localization
• find current local deals of
52.000 shops in Germany,
such as supermarkets,
drugstores and department
stores, powered by
marktjagd.de

10. Ausblick – Local Based Services
Find nearby stores on local maps

11. Get the latest local offers

12. A product scanner is also available

13. woabi.de is available for many devices
• Windows Mobile
• Symbian
• J2ME
• Android
• iPhone
Distribution Shortcode 86000
(only Germany supported)
with text„woabi“, or mobile
webpage http://m.woabi.de

14. The future of „Location Based Shopping“

15. Find local shops and current offers in 360°
and start your shopping day with inspirations

16. See the shopping history of your friends
and their scanned objects on maps

17. Marketeers will push LBS activities through
mobile payment, vouchers and coupons
„Coupon H&M -
save 10 EUR on
„Coupon T-mobile: every 50 EUR
Close a new contract spent"
today & safe 2
month free calls"
„Coupon Douglas
- Save 20% from
the BOSS-
Fragrance

18. Über checkitmobile
About checkitmobile
• company based in Berlin
• founded in 2008
• 7 employees with
extensive experience in
areas such as internet &
mobile technology,
e-commerce, mobile
commerce and
information services

19. Kontakt
Thank you for your attention!
checkitmobile GmbH
Höddi Tryggvason
Partner/Founder
Linienstr. 138
10115 Berlin
Tel: +49 30 921 228 40
Mail: tryggvason@checkitmobile.com