Alex Gibson FMII ISHC

Ireland Ireland

Dublin Institute of Technology

Hospitality / Leisure

An entrepreneurial academic who combines education, broadcasting and tourism interests. My professional background is marketing, and I have a passion to take current trends into the classroom. Presenting a weekly radio show for over a decade has offered me unparalleled access to some of the best minds in marketing…today my research interests centre on how Augmented Reality technologies can be harnessed by the marketing community to build superior brand engagement. I founded the European Augmented Reality Marketing Conference - the 2016 Conference takes place in Croke Park Conference Centre on April 28. I am also active on AR research projects in collaboration with Manchester Metropolit...