2. Marketing
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The process of communicating the value of a product or service
to customers, for the purpose of selling that product or service.
Capturing marketing insights
Connecting with customers
Building strong brands
Delivering and communicating value
Creating long-term growth
And developing marketing strategies and plans
Me?
like
&
Humm?
#?
How?
Why?
3. Video Marketing
Quite simply video marketing is incorporating videos into your
marketing campaigns whether to promote your company, product
or service.
Customer testimonials along with live event videos are becoming
more and more popular as companies try to leverage rich media
content into their marketing efforts.
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8. Video Marketing Background
YouTube was founded by Chad Hurley, Steve Chen, and Jawed
Karim, who were all early employees of PayPal. Prior to PayPal,
Hurley studied design at Indiana University of Pennsylvania. Chen
and Karim studied computer science together at the University of
Illinois at Urbana-Champaign. YouTube's early headquarters were
situated above a pizzeria and Japanese restaurant in San Mateo,
California.
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9. Video Marketing Background
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Today the top 100 Global Brands have over 1,272 YouTube channels
with 150,240 videos that attract over 4.7 Billion views.
The top 100 Brands publish over 7,000 videos a month. Last year
alone Disney produced 1,177,939,526 views, exceeding Google at
986,350,372 views.
Why so many views? Human beings have a need to learn and be
entertained. Just that simple.
Google Stock
1500
1000
500
0
2011
2012
2013
10. Why Use YouTube Video in a
Marketing Strategy?
Video in and of itself won’t replace websites, direct mail, print
advertising, or tradeshows. But it’s an effective way to generate
interest and enhance these other media channels to make them
more effective.
Video can help your marketing online in these four primary areas:
Behavioral Analytics
Conversion
Efficiency
Search Engine Optimization (SEO)
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11. Strategies in Video Marketing
Blogging
E-Mail List
Pay per View
Target Involvement
Social Media Marketing
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12. What is Success? (Measurements)
Number of new prospects
Demographics Statistics
Geographical Statistics
Time Spent Watching Video
Hours Saved in Telling Your Story
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13. Video Marketing Tactics
Target Commercials
Educate Your Buyer/Seller
Create Content for your Marketing Strategies
Strange but True: Team Building.
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14. All You Need to Do
Choose your Target Market
Create a message
Create a Compelling Concept
Create a budget
Draft a script/storyboard
Check for legal issues
Select your cast and crew
Select props
Select a location
Shoot the video
Edit the video
Select tracks and graphics
Broadcast video
Measure the success
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15. Or Not
Find a production company that has been down this road.
Independents that work with small business and professionals = $
Small production companies that work with mid-sized organizations =
$$$
Large production houses that work with organizations and networks =
$$$$$$
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16. Integrating Video into your
Marketing Plan
First the Pain
Your product/service is confusing
Sales Redundancy
Sales Inconsistency
New product/service
New concept to the market
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17. Integrating Video into your
Marketing Plan
Value Points for Video
Showing your inventory and/or facility
Show your competitive advantage
Show the price-value relationship
Build Credibility
Build Trust
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18. Integrating Video into your
Marketing Plan
The Plan
Your Website
Snail Mail
E-Mail
Social Media
Events
Trade Shows
Seminars/Webinars
Print Advertising
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19. Integrating Video into your
Marketing Plan
Types of Video
Testimonials Meaningful
Educational/Informational
Entertainment
“Edutainment”
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20. The Launch
Where to use Video on your Website
Web content
Product pages
Testimonials
Case Studies
Blogs
Frequently Asked Questions
Learning Centers
About Us pages
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22. The Launch
Create Visibility with Social Media
Blogs
Industry newsletters and news websites
Online forums and communities in your market
Facebook
Google+
LinkedIn
Twitter
YouTube
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23. Expectations
What to Measure with YouTube
Define your business goals
Attract a large number of video views
Reach many unique viewers
Reach your market target
Reach a larger social media market
Produce sales
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25. Summary
Marketing can be challenging, especially for a smaller business with
limited capital. Learn the ropes and get used to seeing yourself on the
small screen; you could become the spokesperson for a very successful
company! Keep these tips in mind, get creative in your approach and
have fun with it!
YouTube is one of the top 2 searched sites by Google in the world.
Many web visitors would choose to watch a quick video rather than read the
content.
Video can increase lead generation.
Video can increase conversion through testimonials and other resources.
Video tutorials can help save money on the cost of customer service staff.
Blogging video increases content being indexed in Google.
Video increases brand awareness
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Resources: Video Marketing for Dummies: Authors Kevin Daum, Bettina Hein New Rules of Marketing & PR: Author David Meerman Scott Video Marketing Author Michael Tasner Video Marketing Pioneers Author Randy Berry Social Media for Dummies Author Guerrilla Facebook Marketing Jay Contad Levinson & Kelvin Lim Small Business Marketing Ramon Ray Inbound Marketing Brian HalliganSoci