The embedded market is currently experiencing a number of disruptive forces. It is moving into a world of connectivity and inter connectivity, where the information and the data produced by embedded systems are essential. In parallel, and as a result of the consumerization of the industry, user expectations are increasing in terms of ergonomics, user experience and performance. This complexity significantly impacts the way embedded systems and connected devices are designed and developed, and moves the primary success factor from a main dependency on technical expertise to the optimization of the system integration. This implies the need of a strong know how about architecture design, hardware and software compatibility, interaction testing, IP integration, and a deep multi OS and multi technologies expertise. This creates the need for a new kind a player, the system software integrator.

1. System Software
Integrator
Press relation slide deck
Q4 2016
by

2. “The success of embedded systems and
connected devices projects will move from
a main dependency on technical expertise
to the optimization of system software
integration
Our Vision

3. 3
Towards a 2nd Revolution on the Embedded Market
• OS less software
• Dedicated tasks
• Basic HMI
MCU MPU
• Complex OS
• Multiple features
• Advanced user interface
• Connectivity
IoT B2B
• Consumerization of the industry : UX, UI, ergonomy
• Data : collection, gathering, management, etc.
• Connection to a whole ecosystem (cloud, M2M,
mobile, etc.)
• Complex ecosystems
Technical software expert
to help OEMs / ODMs ?
Technology challenges
Multiplication of skills,
components, software
layers, players, etc.
Project management
challenges

4. 4
While the overall complexity of an
Embedded System increase, the
prominent part of software
engineering in the design
(applications, connectivity, security,
etc. ) increases as well
Software is Becoming the Key Success Factor
From one device/system for one
business line application
to
Generic system with multiple
possible software for business line
application

5. 5
Historical embedded players
 Device oriented
 Strong paradigm’s change
 Broader skillset needed
 Hard to ramp up the teams and keep
an up to date knowledge
A Market Opportunity
New players
 Data or BI oriented
 Look for a solution, not a device
 Lack of knowledge on low level
software
 Looking for external skills
 Confused leadership
on programs
 Project management
problems
 Overall integration
risks
Need to bridge
the gap

6. 6
A Global Software Integration Skillset is Needed

7. A new Player
for new Challenges
by

8. 8
Witekio, System Software Integrator
With a recognized technical expertise and a deep knowledge of vertical markets’ needs,
Witekio is able to co-pilot complex embedded projects
Technical Software
Expert
Embedded System ExpertSystem Software
Integrator
Automobile &
Navigation
Handheld & Mobility
Medical & Healthcare
Smart Object
Integration
Industry & Energy

9. 9
A Light & Flexible Model to fit OEMs needs
Most western world OEMs are
willing to keep hands on their
development and have
competences but a lack of some
expertise and specific skills
Big software services vendors do
all the development whereas
Witekio helps OEMs doing by co-
piloting projects and bringing
expertise.
This model allows Witekio to
have a fast go to market and to
be impactful with a limited team
size per project.
Expert
Junior
Pyramid of people involved in projects
OEM
Witekio
Bigsoftwareservicesvendors
N experts
N x10 Seniors
N x100
Juniors

10. 10
A pioneer of embedded systems sector
DESIGN THINKING
EXCEPTIONNAL
KNOWLEDGE OF
LOW LEVEL

11. 11
Design thinking
Methodologies Adapted to the Evolution
Analysis Design Creation Production
Iterative process
Agility & interaction tests
Upgradeability & support

12. 12
We are committed to enabling the success of embedded systems’ development by
Embedding Success
Managing the software technologies and integration challenges
Maximizing your project’s efficiency by providing expertise,
methodologies and expert engineering teams
Reducing the project’s risk and improving your product reliability
and performances
Accelerating your time to market through an agile collaboration with
all the project contributors

13. 13
Solutions Through the Entire Project
• System level consulting
• Benchmarking,
proof of concept development
• Trainings & workshops:
technologies and methods
Analysis Design
• BSP customization
• Driver development
• 3rd party stack integration
support
• Application technologies
enablement
• Cross platform apps
Creation Production
• System Architecture
• Design reviews
• Reference BSP support and
updates
• 3rd party software and h/w
selection
• 3rd party software and h/w
integration
• BSP and OS selection
• Global integration and project
architecture
• System performance optimizations
• Validation and interaction testing
• BSP and driver optimizations
• Full application development
• Connectivity (M2M, cloud, etc.)
• Post Launch maintenance and
support services

14. 14
Global Reach, Local Presence
Offices Sales Representatives
GERMANY TAIWANFRANCEUSA ITALY ISRAEL INDIA JAPAN
Our flexible teams along with our partners allow nimble, scalable and mature system’s software
integration
UK

15. 15
Key Numbers and Values
We are a forward moving company committed with passion to enabling the success of our customers
embedded systems and connected devices projects

16. ©2016 Witekio & Subsidiaries. All Rights Reserved.
This document and the information it contains is confidential and remains the property of our company. It may not be copied or communicated to a third party or used for any purpose other than that for which it is supplied without the prior written consent of our company.
Thank you by
www.witekio.com