Content Management, Blogging for Business, PR & Social Media Strategies for Business Barbara Rozgonyi
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The document discusses how blogging and public relations (PR) can be combined to establish authority and position oneself as a trusted expert in a particular niche or industry. It provides strategies for using blogging as a content platform, including publishing frequently on topics people search for and want to know about, linking content to drive traffic, getting other sites to share content, and continually improving efforts over time. The goal is to become the most valuable and prominent source of information in one's field through consistent blogging and PR activities.
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Content Management, Blogging for Business, PR & Social Media Strategies for Business Barbara Rozgonyi
- 1. Blogging &PR: Constructing an Authority Platform Barbara Rozgonyi, PR Results Expert www.wiredPRworks.com ©2009 Barbara Rozgonyi for CoryWest Media, LLC
- 3. Group Survey
- 5. Â
- 7. Matt Mullenweg, creator of WordPress
- 8. Â
- 9. Your Blog = Your Home Base
- 17. How to be SUPER!!!!
- 20. P = PUBLISH
- 21. R = REPORT
- 22. I = INFORM
- 23. M = MEDIATIZE
- 24. E = EXPERIENCE
- 25. R = REPEAT
- 28. Plugging PR into Your Blog
- 38. Then . . .
- 43. Â
- 44. Â