1.
Touchmedia ­ driving your message home
Roof top advertising is the medium that's set to revolutionize the outdoor advertising market in
Bangkok.
Imagine a billboard ad that's double–sided, and that's constantly at eye level, constantly on the
move, constantly the centre of interaction, and a major focus of the business and tourism worlds. It
is also stunningly different and unique. Intrusive enough and targeted enough to grab a lot of
attention.
No other Media can command as many impressions for the AD Baht Spend. Over 40% of the
Outdoor Ad Budgets in the US and Europe are spent on Transit Advertising with Taxis being the
biggest component! Taxi advertising is now available in Thailand with Touchmedia.
The Outdoor Advertising Association in the US promotes the concept of the 'Third Space'— the time
we spend out–of–home and out–of–office. Taxi advertising fills this Third Space perfectly,
connecting with consumers whilst they're out and about, and engaging with them during their
down–time between activities.
Why Taxis?
What the experts say
"Taxi advertising offers superior levels of recall (45%), reaching a local business and tourist
audience en route to and from the airport, sporting events, shopping centres and restaurants...."
— The Outdoor Advertising Association of America
"Taxi Advertising has been used by local Law firms, Movie Production Companies, Retail Food
establishments, Shopping Malls, Cell phone companies, AT&T , Apple, Citibank... Don't you think it's
about time you considered using Taxis?"
— Stuart Emery, CNN Global Business Outlook
"The Taxicab provides the perfect canvas. Love it or hate it, you can't miss it."
— Grame Chrome, Sting Design, Marmite taxi campaign

2.
"Mobile advertising has a 97% recall rate and boosts name recognition 15 times greater than
traditional forms of advertising. Taxi media delivers one of the lowest cost per thousand (CPM) of
all major media."
— Arbitron Outdoor 2001; Product Acceptance & Research)
Taxi Facts
• Low cost per thousand impressions.
• High reach, high frequency inescapable viewing.
• Advertising you can't throw away like newspapers or magazines.
• Advertising you can't switch off like TV and Radio.
• Dramatic illuminated signs providing visible Ads both night and day.
• Prime location, location, location — taxis go where people go.
• Takes your message to the consumer.
• Rooftop advertising is targeted, intrusive and highly effective.
• Illuminated advertising increases audience impact by 16%.
• Taxis are the only public transport vehicle operating 24 hrs/day, 7days/wk with
access to all areas of the City
Think of the limits of some media; the restrictive, in–charge schedules and lead times of other
outdoor, the rigid routes of buses, the inevitability of most boring mainstream media and the
exorbitant cost of TV. None of these apply to taxi advertising.
Taxis can go wherever and whenever the consumers are located, or wherever and whenever you
want them. Taxis dominate their busy city streets and interact directly with the very consumers
you are targeting. As busy main roads gridlock at peak times, trapping buses and frustrating other
road users, taxis peel off into the side roads, moving, working, delivering their passengers and
spreading your message to new audiences as they go.

3.
The Taxi Driver is a street–level entrepreneur, especially in Thailand. To attract a fare, he follows
population flows, searching built up areas where there's a crowd. Inseparable from the lifestyle of
the population and visible everywhere.
The Taxi is the one vehicle that links business communities, tourist attractions, shopping areas,
cultural and entertainment quarters and transport hubs.
The kilometers a taxi travels surpasses all other on road vehicles. Taxis are the hardest working
motor vehicle, delivering more time on the road, more kilometers traveled and more opportunities
to view your message in more places.
Think about taxis — their movement and function, their positioning on the road, their proximity to
motorists and pedestrians, frequented locations and hot spots, you begin to visualise how broad the
audience really is.
And what about the Taxi Audience? It's constantly changing. The audience and environment differs
as the day transitions to night and Ads become illuminated. The relevance of the situation, drama
and designs that stimulate a viewer's imagination will solicit audience responses that will enhance
recall of your message— only Taxi Advertising can do that!
What can Touchmedia do for your business?