1.
COMPARISON WITH OTHER MEDIA
TAXI vs BTS/MRT
There tedly are no distractions in taxi's ensuring total commitment to viewing your ad repea
At pe each ak times your ad is still visible, eye level viewing ensures maximum r
Only your ad is seen, not competing with other advertisers for space
M ore people on the roads than on the BTS and MRT combined means lower CPM
At peak times viewing is increased dramatically by pedestrians as traffic stops
Research proves h er outdoor media igher recall with taxi advertising then any oth
Taxi's reach markets closed to BTS and MRT
TAXI vs RADIO
80% of radio advertisements are heard in the home; the wrong place, at the wrong time.
Short life span; unless it is a very catchy jingle on the radio, most people forget about radio
advertisements immediately.
Cost fluctuation; the problem with radio advertising is that the cost can fluctuate depending on the
time slot selected.
It can be difficult to listen to the radio reach some target audiences who simply do not
Advertisement clutter can be high and annoying!
Radio can effectively sell only one idea at a time.

2.
TAXI vs TV
50% of people believe there are too many advertisements on TV.
1/3 of people agree they're more likely to remember advertisements on taxis than on TV.
Television advertising can be very expensive. Depending on your budget, you may have to hire
writers, actors, and editors as well as the actual airtime. If you don't have a large advertising
budget, you won't be able to buy enough airtime to make a difference.
Television advertising only works if you're already very familiar with your audience. Knowing who
your audience is will help you to determine the best time and place to show your advertisement.
Not knowing your audience will lead you to waste your money on times when they're not
even w tching a
TAXI vs PRESS
More people see taxi advertising each week than read The Bangkok post, The Nation and all the
Thai language newspapers combined.
Limited readership when more and more people are eschewing print publications for online
electronic versions.
It has a relatively short life span; newspapers are typically read once, then discarded, thus
requiring multiple insertions.
No control over advertisement placement; often newspapers won't guarantee premium placement
on any given page. That can be a problem if your competitor advertises in the same space
TAXI vs BILLBOARD
More effective and cheap when compared to any other advertising medium.
Mobility of the Ad. Taxis move freely 24x7 but none of the other medium advertise 24x7.

3.
T argets the Niche market. (taxis go to the corners of the streets, on highways, markets, airports etc)
Best is) medium for brand awareness. ( "Guess" brand awareness campaign via advertising on tax
Taxis allow you to advertise your business services in taxis. ( "Nokia OVI" taxi advertising
campaign.)
Mobile Mini billboards. ( the roof top ad is like a moving billboard)
Video Screens at the back of the head rest. ( Just like TV ads to present your business video Ad to
the passengers of taxis.
Seduce the customers with free pick/drop service. ( Taxis with Europcar ads, pick/drop customers
for free that fall within a radius of 15 miles of business location.)
Long lasting impression of advertisement ( no one will forget the free ride when s/he think about
getting the business services similar to Europcar's and there is a great possibility that the customer
will get back to you.)
Integrate every single kind of advertising resource in taxi advertising campaign. ( print media,
billboards, video, services etc)