1. Sending
commercial
mass e-mail
that isn’t
spam.
David Jondreau www.wingforward.net

2. There are lots of ways to
communicate with customers
Why use e-mail?
Targeted
Fast

3. Why E-mail Marketing
Fast & Targeted
Ignite Presentation
twittering
Robo Calls
Email Marketing
television ad
Speed
book
Message in
a bottle
Relevance

4. Why communicate with customers? .
There’s one right reason

5. to Strengthen a Relationship

6. Permission
Established business relationship
Subscribed to newsletter

7. Permission
Must be easy unsubscribe

8. No Permission

9. Don’t send from your computer.
Don’t send from your computer.
Don’t send from your computer.
Don’t send from your computer.
Don’t send from your computer.

10. Use an
E-mail Service Provider

11. Content
“Brevity...is wit”
-H. Simpson

12. Content

13. Metrics

14. Call to Action
Measure your success at
Strengthening your relationship

15. Call to Action
Click a link
Forward to a friend
Download a product

16. Metrics
Unsubscribes
Open rate
Click rate

17. Services offer metrics
(Don’t send from your
computer.)

18. Design
Use templates!
(Don’t send from your computer.)

19. Design
Honest subject lines
Honest From address
Please DO reply to this e-mail.

20. Do it. It’s easy.
Strengthen relationships
Have permission
Keep it short
Use a service
Measure results
David Jondreau www.wingforward.net