Social Media and SEO - combined
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Presentation that outlines the relationship between SEO and social media over time and how marketers can get the most out of integrating the two.
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Social Media and SEO - combined
- 1. SEO & Social Wil Reynolds @wilreynolds twitter.com/wilreynolds delicious.com/wilreynolds youtube.com/wilreynolds
- 2. Typical SEO & Brand Conversation1995-2005
- 3. Social MediaConnect with UsersConversationBranding SEO “F the people I just got you 1,000 blog links” “Let have a convo with the bank as you make massive deposits”
- 4. What do you think when you see this?
- 5. Search Engines Wised Up2005-2007 We can use social “votes” to help us return better results
- 6. Social MediaI don’t like you SEO I don’t like you either But if we work together we keep our jobs, deal!
- 7. Search Engines Wised Up2007 - Present We have figured out how to use social “votes” to help us return better results
- 8. The Best SEO Results will come when we hook up with each other, Kiss an SEO!
- 9. Ok, love fest is over lets get to it
- 11. Requires more than BRUTE force or programming tricks
- 12. Requires thinking like a marketer more than a programmer
- 14. Natural - Crawlers / Robots Paid Sponsored Cost Per Click Image Search - Flickr & Google Images
- 15. Video - Youtube, Google, MySpace, Revver Local - Google / Yahoo / Infousa / Yelp How you feed data influences rankings Encourage Reviews Phone #’s not in images
- 16. News News Blog Posts Suggestions
- 17. big myth winning on search only requires an optimized web site
- 18. Google is a data company
- 19. Who’s the #2 search engine?
- 21. what are you doing about that?
- 22. The days of Meta Tags and Directory links to drive success are coming to an endSTOP WHINING!
- 23. Content is NOT king
- 24. Content is King Who knows this guy?
- 25. Content is King He offers wines under 20 on his website Not ranking in the top 50 for searches like wine under 10, wine under 20 cheap red wines.
- 26. Content is NOT King Amazing social media presence not optimized is a disservice to your readership.
- 27. How do I optimize social media?
- 31. Write what people care about
- 33. Google Insights
- 34. Google Insights
- 35. Postrank
- 36. The outcome of writing what people care about
- 37. The Trifecta Source: ontolo.com
- 38. Embedded Content What do you do when someone embeds your YouTube video? Slideshare Presentation? Graphs?
- 39. Comment Value Search engines showing ratings for local and e-commerce Exterminator Example If you were satisfied… Yahoo Google Yelp
- 40. Embedded Content Interact with them? Ask for a link? Hey, glad you liked my video…
- 41. Twitter Directories People love 50 XYZ’s on Twitter posts Directories makes it easy for them to find you Some link to both twitter profile and site Wefollow Twibs Twellow
- 42. Contests B2C Follow a trend on Twitter “broken iPhone” “cold office” Create contests for bloggers, where they give away the product to one of their readers.
- 43. Drive hundreds of links Can only work IF Entrenched in the community Listening Commenting
- 44. SEO & Social Wil Reynolds @wilreynolds twitter.com/wilreynolds delicious.com/wilreynolds youtube.com/wilreynolds