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IoT	
  and	
  applied	
  	
  
Social	
  Capital	
  Theory	
  
T h e 	
   e x a m p l e 	
   o f 	
   L i v i n g 	
   B r i d g e s 	
   P l a n e t 	
  
Willi	
  Schroll,	
  strategiclabs	
  Berlin	
  –	
  #IoTweek	
  –	
  
IoT	
  Week	
  –	
  London	
  18th	
  June	
  2014	
  –	
  track:	
  Society	
  
What	
  is	
  foresight?	
  
Foresight:	
  A	
  Birds	
  eye‘s	
  view	
  –	
  zoom	
  in	
  &	
  out	
  
Tracking	
  all	
  STEEP	
  sectors	
  ...	
  
IntersecQons	
  &	
  interferences	
  growing	
  massively	
  
Foresight	
  
Technology	
  Society	
  
InnovaQon	
  
Change	
   TransformaQon	
  
Foresight	
  –	
  Emerging	
  Technologies	
  
Technology	
  Society	
  
TransformaQon	
  
...	
  and	
  
Emerging	
  
Cultures	
  
conflict	
  zone	
  
evoluQon	
  zone	
   entangled	
  systems	
  
I.	
  
Foresight	
  perspec:ve	
  on	
  
IoT	
  and	
  related	
  drivers	
  
Sources: http://www.computerweekly.com/news/2240212466/Google-bets-on-internet-of-things-
with-Nest-acquistion – http://time.com/37842/facebook-oculus-rift/	
  
2014	
  
January 	
   February	
   March	
  
$ 3.2 billion	
  
$ 2 billion	
  
First	
  big	
  acquisi:ons	
  in	
  the	
  new	
  tech	
  wave	
  
Measurable	
  acquisi:on	
  ac:vi:es	
  	
  
Source: http://iotpedia.com/2014/01/28/latest-acquisitions-from-the-internet-of-things-space/
(January 2014)	
  
IoT and applied Social Capital Theory
Technology	
  
Society	
  
Economy	
  
Table	
  of	
  content	
  (1)	
  
Analysis	
  of	
  technological	
  key	
  
trends	
  and	
  innovaQon	
  fields	
  
Analysis	
  of	
  social	
  drivers,	
  
life-­‐	
  and	
  workstyle	
  trends	
  
„Weak	
  signal“	
  cases	
  of	
  today	
  
–	
  to	
  anQcipate	
  a	
  scenario	
  of	
  
CONNECTED	
  MARKETS	
  2025	
  
Table	
  of	
  content	
  (2)	
  
CONNECTED	
  BUSINESS	
  2025	
  
transformaQonal	
  drivers,	
  key	
  
concepts	
  and	
  mindsets,	
  
impact	
  compass	
  for	
  econo-­‐
mical	
  branches	
  
CONNECTED	
  LIVING	
  2025	
  –
scenario	
  story,	
  radical	
  change,	
  
societal	
  and	
  poliQcal	
  impact	
  
IoT and applied Social Capital Theory
The	
  following	
  selected	
  
„weak	
  signal“	
  examples	
  of	
  
today	
  anQcipate	
  some	
  
aspects	
  of	
  	
  
Connected	
  Markets	
  in	
  2025	
  	
  
Tesco	
  –	
  Online	
  
pickup	
  at	
  local	
  
retailer	
  –	
  p.34	
  
Fitbit	
  FlexTM	
  –	
  
The	
  moQvaQon	
  
coach	
  on	
  your	
  
handlebars	
  –	
  p.36	
  
Wi-­‐Fi	
  Bulb	
  –	
  The	
  
remote-­‐
controlled	
  
lightbulb	
  –	
  p.38	
  
Zookal	
  –	
  Flying	
  
textbooks	
  –	
  p.40	
  
Double	
  –	
  
Omnipresence	
  for	
  
all	
  –	
  p.42	
  
MeMobility	
  –	
  En	
  route	
  to	
  a	
  
seamless	
  transport	
  service	
  –	
  
p.44	
  
(1)	
  Echelon	
  –	
  
Intelligent	
  
streetlighQng	
  in	
  
500	
  towns	
  	
  
(2)	
  Big	
  Belly	
  Solar	
  –	
  
The	
  solar-­‐powered	
  
compacQng	
  
rubbish	
  bin	
  	
  p.46	
  
Baxter	
  –	
  The	
  
intelligent	
  
manufacturing	
  
robot	
  –	
  p.48	
  
Bitponics	
  –	
  	
  
The	
  gardener	
  in	
  
the	
  Cloud	
  –	
  p.50	
  
III.	
  Challenges	
  
Challenges	
  
Technological	
  challenges	
  
III.	
  Challenges	
  
dynaxity	
  
realQme	
  
regulaQons	
  
complexity	
  
standards	
  
safety	
  &	
  security	
  
really	
  big	
  data	
  
Image	
  source:	
  hgp://makerswarm.com/	
  	
  
With	
  a	
  broader	
  definiQon	
  
of	
  „connectedness“	
  the	
  
volume	
  of	
  objects	
  might	
  
exceed	
  even	
  the	
  trillion	
  in	
  
2025.	
  
1	
  trillion	
  connected	
  things?	
  
Example:	
  The	
  „Cogni:ve	
  cams“	
  assump:on	
  
SoK	
  connec:vity	
  
Cheap	
  „cogniQve	
  cams“	
  recognize	
  and	
  
track	
  objects	
  and	
  states	
  
Collage;	
  image	
  source:	
  hgp://en.wikipedia.org/wiki/File:DeskUnion_Coworking_Glasgow.jpg	
  	
  (2014-­‐04-­‐12)	
  
III.	
  Challenges	
  
Challenges	
  
Examples	
  with	
  a	
  social	
  context	
  
Security	
  at	
  home	
  
Source:	
  hgp://www.laQmes.com/business/technology/la-­‐fi-­‐tn-­‐refrigerator-­‐hacked-­‐internet-­‐of-­‐things-­‐cyber-­‐
agack-­‐20140116,0,5757808.story	
  
Infrastructural	
  security	
  
Source:	
  hgp://www.wired.com/2013/07/securing-­‐the-­‐internet-­‐of-­‐things/	
  	
  –	
  Image	
  source:	
  	
  
hgp://it.wikipedia.org/wiki/HAL_9000	
  	
  
“The	
   Call	
   to	
   Ac7on:	
   The	
   Internet	
   of	
  
Things	
   is	
   s7ll	
   in	
   its	
   infancy	
   and	
   the	
  
security	
   community	
   has	
   a	
   chance	
   to	
  
build	
   in	
   new	
   approaches	
   to	
   security	
   if	
  
we	
  get	
  started	
  now	
  ...”	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Bruce	
  Sterling	
  
Job	
  market	
  
Source:	
  hgp://www.salon.com/2014/01/17/
robots_are_stealing_your_job_how_technology_threatens_to_wipe_out_the_middle_class/	
  
Business	
  model	
  challenge	
  
Sources:	
  The	
  Zero	
  Marginal	
  Cost	
  Society:	
  The	
  Internet	
  of	
  Things,	
  the	
  CollaboraQve	
  Commons,	
  and	
  the	
  Eclipse	
  of	
  
Capitalism:	
  Jeremy	
  Rioin	
  hgp://www.amazon.com/Zero-­‐Marginal-­‐Cost-­‐Society-­‐CollaboraQve/dp/1137278463/	
  	
  –	
  	
  
the	
  quote	
  is	
  from:	
  The	
  Internet	
  of	
  Things:	
  Monopoly	
  Capitalism	
  vs.	
  CollaboraQve	
  Commons	
  |	
  Jeremy	
  Rioin	
  	
  
hgp://www.huffingtonpost.com/jeremy-­‐rioin/internet-­‐of-­‐things_b_5104072.html	
  	
  
„In	
  this	
  new	
  world,	
  	
  
social	
  capital	
  is	
  as	
  important	
  as	
  
financial	
  capital,	
  	
  
access	
  trumps	
  ownership,	
  
sustainability	
  supersedes	
  
consumerism,	
  	
  
coopera7on	
  ousts	
  compe77on“	
  
Jeremy	
  Rioin	
  
System	
  challenge?	
  
Sources:	
  How	
  the	
  "Internet	
  of	
  Things"	
  is	
  killing	
  capitalism	
  hgp://www.youtube.com/watch?v=0_fq2Y8TfRg	
  
Jeremy	
  Rioin	
  on	
  YouTube:	
  
How	
  the	
  "Internet	
  of	
  Things"	
  is	
  killing	
  capitalism	
  	
  
Power	
  shiK	
  to	
  machines?	
  
The	
  power	
  shiw	
  to	
  algorithms	
  and	
  
machines	
  might	
  result	
  even	
  in	
  new	
  
unknown	
  risk	
  types.	
  	
  
Image	
  source:	
  hgp://en.wikipedia.org/wiki/File:EEG_Recording_Cap.jpg	
  	
  
III.	
  Challenges	
  
Challenges	
  
=	
  also	
  a	
  new	
  opportunity,	
  	
  
a	
  new	
  market	
  in	
  IoT	
  
III.	
  Challenges	
  Collabora:ve	
  economy	
  +	
  IoT	
  
III.	
  Challenges	
  Smart	
  green	
  economy	
  +	
  IoT	
  
•  	
  	
  
beyond	
  lew	
  and	
  right	
  
Maker	
  culture,	
  crowdfunding	
  &	
  open	
  innova:on	
  
III.	
  Challenges	
  
Development	
  has	
  to	
  take	
  
into	
  account	
  ...	
  the	
  user	
  
We	
  already	
  
know!	
  
III.	
  Challenges	
  
Inconvenient	
  truth:	
  
Development	
  &	
  design	
  
have	
  to	
  be	
  	
  
socio-­‐centric	
  	
  
from	
  the	
  very	
  beginning	
  	
  
–	
  think	
  of	
  defini7on	
  of	
  	
  	
  
iot/„things“	
  
II.	
  
IoT	
  and	
  the	
  	
  
„Power	
  of	
  Social“	
  	
  
Social	
  Capital	
  Theory*	
  
=	
  
One	
  perfect	
  example	
  for	
  the	
  	
  
power	
  of	
  applied	
  social	
  capital	
  persepc:ve	
  
(it	
  works)	
  
*according	
  to	
  sociologist	
  Robert	
  Putnam	
  	
  
IoT and applied Social Capital Theory
IoT and applied Social Capital Theory
IoT and applied Social Capital Theory
Living	
  Bridges	
  Planet	
  	
  
is	
  an	
  	
  
acQon	
  and	
  learning	
  
plazorm	
  
Bert-Ola Bergstrand
• 	
  Started	
  March	
  2012	
  
• 	
  Network	
  of	
  networks	
  
• 	
  About	
  50	
  events	
  
• 	
  6.800+	
  members	
  
• 	
  Sustainability	
  +	
  supporQveness	
  
• 	
  CreaQng	
  social	
  capital,	
  visibility	
  
Thesis	
  I:	
  Most	
  of	
  IoT	
  has	
  as	
  much	
  to	
  do	
  with	
  social	
  
relaQonships	
  as	
  it	
  does	
  with	
  technology	
  
We	
  	
  should	
  
start	
  to	
  see	
  
with	
  both	
  
eyes	
  at	
  
once!	
  
Thesis	
  II:	
  Socio-­‐centric	
  analysis	
  complemenQng	
  the	
  
user-­‐centric	
  standards	
  
Thesis	
  III:	
  Network	
  theory	
  and	
  Social	
  Capital	
  theory	
  are	
  essenQal	
  
perspecQves	
  to	
  build	
  a	
  framework	
  for	
  iot	
  development/UXD	
  
visibility	
  
connec:on	
  
flow	
  
apprecia:on	
  
inspira:on	
  
value	
  
flow	
  
mo:va:on	
  
belonging	
  
fun	
  
trust	
  	
   support	
  
flow	
  
RecommendaQon:	
  
IntegraQng	
  	
  
Social	
  Capital	
  
pespecQve	
  into	
  
user	
  research	
  and	
  
development	
  of	
  
IoT	
  products	
  &	
  
services	
  
knowledge	
  
flow	
  aYen:on	
  
beyond	
  lew	
  and	
  right	
  
Contact	
  	
  
Willi	
  Schroll	
  
hgp://about.me/wschroll	
  	
  
hgp://strategiclabs.de	
  
hgp://socialforesight.net	
  	
  
schroll	
  [at]	
  strategiclabs.de	
  
(hgp://livingbridgesplanet.wordpress.com)	
  
Download	
  „Connected	
  Reality	
  2025“	
  	
  
English	
  and	
  German,	
  two	
  opQonal	
  formats.	
  
English	
  version	
  –	
  DIN	
  A4	
  upright:	
  
hgp://de.slideshare.net/Z_punkt/z-­‐punkt-­‐
studyconnectedreality2025englsingle	
  	
  
More	
  versions:	
  	
  
hgp://www.z-­‐punkt.de/connected-­‐reality2025-­‐en.html	
  	
  	
  	
  
Sources	
  
Pleases	
  find	
  the	
  sources,	
  including	
  images	
  sources,	
  in	
  the	
  study	
  
menQoned	
  above	
  (free	
  pdf	
  download)	
  
18th	
  June	
  2014	
  –	
  Track:	
  Society	
  –	
  2pm-­‐5:30pm	
  
Bridging	
  the	
  World	
  -­‐	
  Learning	
  by	
  Connec:ng	
  
IoT	
  and	
  applied	
  Social	
  Capital	
  Theory	
  –	
  the	
  example	
  of	
  Living	
  Bridges	
  Planet	
  
Willi	
  Schroll,	
  strategiclabs,	
  Eric	
  Lynn,	
  cultureQs	
  (Living	
  Bridges	
  Planet	
  
Community)	
  	
  
Barriers	
  in	
  Home	
  Automa:on	
  and	
  how	
  to	
  un-­‐stuck	
  (Impulse	
  from	
  Jürgen	
  
Wege,	
  AALIOT)	
  	
  
Panel	
  	
  
IoTPeople	
  –	
  The	
  community	
  to	
  connect	
  technological	
  and	
  social	
  innovators	
  -­‐	
  
Kim	
  Balle,	
  Ina	
  Lauth	
  et	
  al.	
  -­‐	
  IoTPeople	
  Community	
  
IoT	
  and	
  rela:onship	
  dynamics	
  (Jolocom)	
  –	
  Vision	
  and	
  status	
  of	
  Jolocom	
  
sowware	
  development	
  –-­‐	
  Joachim	
  Lohkamp,	
  founder	
  Jolocom,	
  ChrisQan	
  
Hildebrand,	
  partner	
  

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IoT and applied Social Capital Theory

  • 1. IoT  and  applied     Social  Capital  Theory   T h e   e x a m p l e   o f   L i v i n g   B r i d g e s   P l a n e t   Willi  Schroll,  strategiclabs  Berlin  –  #IoTweek  –   IoT  Week  –  London  18th  June  2014  –  track:  Society  
  • 3. Foresight:  A  Birds  eye‘s  view  –  zoom  in  &  out  
  • 4. Tracking  all  STEEP  sectors  ...  
  • 5. IntersecQons  &  interferences  growing  massively   Foresight   Technology  Society   InnovaQon   Change   TransformaQon  
  • 6. Foresight  –  Emerging  Technologies   Technology  Society   TransformaQon   ...  and   Emerging   Cultures   conflict  zone   evoluQon  zone   entangled  systems  
  • 7. I.   Foresight  perspec:ve  on   IoT  and  related  drivers  
  • 8. Sources: http://www.computerweekly.com/news/2240212466/Google-bets-on-internet-of-things- with-Nest-acquistion – http://time.com/37842/facebook-oculus-rift/   2014   January   February   March   $ 3.2 billion   $ 2 billion   First  big  acquisi:ons  in  the  new  tech  wave  
  • 9. Measurable  acquisi:on  ac:vi:es     Source: http://iotpedia.com/2014/01/28/latest-acquisitions-from-the-internet-of-things-space/ (January 2014)  
  • 13. Table  of  content  (1)   Analysis  of  technological  key   trends  and  innovaQon  fields   Analysis  of  social  drivers,   life-­‐  and  workstyle  trends   „Weak  signal“  cases  of  today   –  to  anQcipate  a  scenario  of   CONNECTED  MARKETS  2025  
  • 14. Table  of  content  (2)   CONNECTED  BUSINESS  2025   transformaQonal  drivers,  key   concepts  and  mindsets,   impact  compass  for  econo-­‐ mical  branches   CONNECTED  LIVING  2025  – scenario  story,  radical  change,   societal  and  poliQcal  impact  
  • 16. The  following  selected   „weak  signal“  examples  of   today  anQcipate  some   aspects  of     Connected  Markets  in  2025    
  • 17. Tesco  –  Online   pickup  at  local   retailer  –  p.34  
  • 18. Fitbit  FlexTM  –   The  moQvaQon   coach  on  your   handlebars  –  p.36  
  • 19. Wi-­‐Fi  Bulb  –  The   remote-­‐ controlled   lightbulb  –  p.38  
  • 20. Zookal  –  Flying   textbooks  –  p.40  
  • 21. Double  –   Omnipresence  for   all  –  p.42  
  • 22. MeMobility  –  En  route  to  a   seamless  transport  service  –   p.44  
  • 23. (1)  Echelon  –   Intelligent   streetlighQng  in   500  towns     (2)  Big  Belly  Solar  –   The  solar-­‐powered   compacQng   rubbish  bin    p.46  
  • 24. Baxter  –  The   intelligent   manufacturing   robot  –  p.48  
  • 25. Bitponics  –     The  gardener  in   the  Cloud  –  p.50  
  • 26. III.  Challenges   Challenges   Technological  challenges  
  • 27. III.  Challenges   dynaxity   realQme   regulaQons   complexity   standards   safety  &  security   really  big  data  
  • 28. Image  source:  hgp://makerswarm.com/     With  a  broader  definiQon   of  „connectedness“  the   volume  of  objects  might   exceed  even  the  trillion  in   2025.   1  trillion  connected  things?  
  • 29. Example:  The  „Cogni:ve  cams“  assump:on   SoK  connec:vity   Cheap  „cogniQve  cams“  recognize  and   track  objects  and  states   Collage;  image  source:  hgp://en.wikipedia.org/wiki/File:DeskUnion_Coworking_Glasgow.jpg    (2014-­‐04-­‐12)  
  • 30. III.  Challenges   Challenges   Examples  with  a  social  context  
  • 31. Security  at  home   Source:  hgp://www.laQmes.com/business/technology/la-­‐fi-­‐tn-­‐refrigerator-­‐hacked-­‐internet-­‐of-­‐things-­‐cyber-­‐ agack-­‐20140116,0,5757808.story  
  • 32. Infrastructural  security   Source:  hgp://www.wired.com/2013/07/securing-­‐the-­‐internet-­‐of-­‐things/    –  Image  source:     hgp://it.wikipedia.org/wiki/HAL_9000     “The   Call   to   Ac7on:   The   Internet   of   Things   is   s7ll   in   its   infancy   and   the   security   community   has   a   chance   to   build   in   new   approaches   to   security   if   we  get  started  now  ...”                                  Bruce  Sterling  
  • 33. Job  market   Source:  hgp://www.salon.com/2014/01/17/ robots_are_stealing_your_job_how_technology_threatens_to_wipe_out_the_middle_class/  
  • 34. Business  model  challenge   Sources:  The  Zero  Marginal  Cost  Society:  The  Internet  of  Things,  the  CollaboraQve  Commons,  and  the  Eclipse  of   Capitalism:  Jeremy  Rioin  hgp://www.amazon.com/Zero-­‐Marginal-­‐Cost-­‐Society-­‐CollaboraQve/dp/1137278463/    –     the  quote  is  from:  The  Internet  of  Things:  Monopoly  Capitalism  vs.  CollaboraQve  Commons  |  Jeremy  Rioin     hgp://www.huffingtonpost.com/jeremy-­‐rioin/internet-­‐of-­‐things_b_5104072.html     „In  this  new  world,     social  capital  is  as  important  as   financial  capital,     access  trumps  ownership,   sustainability  supersedes   consumerism,     coopera7on  ousts  compe77on“   Jeremy  Rioin  
  • 35. System  challenge?   Sources:  How  the  "Internet  of  Things"  is  killing  capitalism  hgp://www.youtube.com/watch?v=0_fq2Y8TfRg   Jeremy  Rioin  on  YouTube:   How  the  "Internet  of  Things"  is  killing  capitalism    
  • 36. Power  shiK  to  machines?   The  power  shiw  to  algorithms  and   machines  might  result  even  in  new   unknown  risk  types.     Image  source:  hgp://en.wikipedia.org/wiki/File:EEG_Recording_Cap.jpg    
  • 37. III.  Challenges   Challenges   =  also  a  new  opportunity,     a  new  market  in  IoT  
  • 38. III.  Challenges  Collabora:ve  economy  +  IoT  
  • 39. III.  Challenges  Smart  green  economy  +  IoT   •     
  • 40. beyond  lew  and  right   Maker  culture,  crowdfunding  &  open  innova:on  
  • 41. III.  Challenges   Development  has  to  take   into  account  ...  the  user   We  already   know!  
  • 42. III.  Challenges   Inconvenient  truth:   Development  &  design   have  to  be     socio-­‐centric     from  the  very  beginning     –  think  of  defini7on  of       iot/„things“  
  • 43. II.   IoT  and  the     „Power  of  Social“    
  • 44. Social  Capital  Theory*   =   One  perfect  example  for  the     power  of  applied  social  capital  persepc:ve   (it  works)   *according  to  sociologist  Robert  Putnam    
  • 48. Living  Bridges  Planet     is  an     acQon  and  learning   plazorm   Bert-Ola Bergstrand
  • 49. •   Started  March  2012   •   Network  of  networks   •   About  50  events   •   6.800+  members   •   Sustainability  +  supporQveness   •   CreaQng  social  capital,  visibility  
  • 50. Thesis  I:  Most  of  IoT  has  as  much  to  do  with  social   relaQonships  as  it  does  with  technology   We    should   start  to  see   with  both   eyes  at   once!  
  • 51. Thesis  II:  Socio-­‐centric  analysis  complemenQng  the   user-­‐centric  standards  
  • 52. Thesis  III:  Network  theory  and  Social  Capital  theory  are  essenQal   perspecQves  to  build  a  framework  for  iot  development/UXD  
  • 53. visibility   connec:on   flow   apprecia:on   inspira:on   value   flow   mo:va:on   belonging   fun   trust     support   flow   RecommendaQon:   IntegraQng     Social  Capital   pespecQve  into   user  research  and   development  of   IoT  products  &   services   knowledge   flow  aYen:on  
  • 54. beyond  lew  and  right   Contact     Willi  Schroll   hgp://about.me/wschroll     hgp://strategiclabs.de   hgp://socialforesight.net     schroll  [at]  strategiclabs.de   (hgp://livingbridgesplanet.wordpress.com)   Download  „Connected  Reality  2025“     English  and  German,  two  opQonal  formats.   English  version  –  DIN  A4  upright:   hgp://de.slideshare.net/Z_punkt/z-­‐punkt-­‐ studyconnectedreality2025englsingle     More  versions:     hgp://www.z-­‐punkt.de/connected-­‐reality2025-­‐en.html         Sources   Pleases  find  the  sources,  including  images  sources,  in  the  study   menQoned  above  (free  pdf  download)  
  • 55. 18th  June  2014  –  Track:  Society  –  2pm-­‐5:30pm   Bridging  the  World  -­‐  Learning  by  Connec:ng   IoT  and  applied  Social  Capital  Theory  –  the  example  of  Living  Bridges  Planet   Willi  Schroll,  strategiclabs,  Eric  Lynn,  cultureQs  (Living  Bridges  Planet   Community)     Barriers  in  Home  Automa:on  and  how  to  un-­‐stuck  (Impulse  from  Jürgen   Wege,  AALIOT)     Panel     IoTPeople  –  The  community  to  connect  technological  and  social  innovators  -­‐   Kim  Balle,  Ina  Lauth  et  al.  -­‐  IoTPeople  Community   IoT  and  rela:onship  dynamics  (Jolocom)  –  Vision  and  status  of  Jolocom   sowware  development  –-­‐  Joachim  Lohkamp,  founder  Jolocom,  ChrisQan   Hildebrand,  partner