1. IoT
and
applied
Social
Capital
Theory
T h e
e x a m p l e
o f
L i v i n g
B r i d g e s
P l a n e t
Willi
Schroll,
strategiclabs
Berlin
–
#IoTweek
–
IoT
Week
–
London
18th
June
2014
–
track:
Society

2. What
is
foresight?

3. Foresight:
A
Birds
eye‘s
view
–
zoom
in
&
out

4. Tracking
all
STEEP
sectors
...

5. IntersecQons
&
interferences
growing
massively
Foresight
Technology
Society
InnovaQon
Change
TransformaQon

6. Foresight
–
Emerging
Technologies
Technology
Society
TransformaQon
...
and
Emerging
Cultures
conflict
zone
evoluQon
zone
entangled
systems

7. I.
Foresight
perspec:ve
on
IoT
and
related
drivers

8. Sources: http://www.computerweekly.com/news/2240212466/Google-bets-on-internet-of-things-
with-Nest-acquistion – http://time.com/37842/facebook-oculus-rift/
2014
January
February
March
$ 3.2 billion
$ 2 billion
First
big
acquisi:ons
in
the
new
tech
wave

9. Measurable
acquisi:on
ac:vi:es
Source: http://iotpedia.com/2014/01/28/latest-acquisitions-from-the-internet-of-things-space/
(January 2014)

11. Technology
Society

12. Economy

13. Table
of
content
(1)
Analysis
of
technological
key
trends
and
innovaQon
fields
Analysis
of
social
drivers,
life-­‐
and
workstyle
trends
„Weak
signal“
cases
of
today
–
to
anQcipate
a
scenario
of
CONNECTED
MARKETS
2025

14. Table
of
content
(2)
CONNECTED
BUSINESS
2025
transformaQonal
drivers,
key
concepts
and
mindsets,
impact
compass
for
econo-­‐
mical
branches
CONNECTED
LIVING
2025
–
scenario
story,
radical
change,
societal
and
poliQcal
impact

16. The
following
selected
„weak
signal“
examples
of
today
anQcipate
some
aspects
of
Connected
Markets
in
2025

17. Tesco
–
Online
pickup
at
local
retailer
–
p.34

18. Fitbit
FlexTM
–
The
moQvaQon
coach
on
your
handlebars
–
p.36

19. Wi-­‐Fi
Bulb
–
The
remote-­‐
controlled
lightbulb
–
p.38

20. Zookal
–
Flying
textbooks
–
p.40

21. Double
–
Omnipresence
for
all
–
p.42

22. MeMobility
–
En
route
to
a
seamless
transport
service
–
p.44

23. (1)
Echelon
–
Intelligent
streetlighQng
in
500
towns
(2)
Big
Belly
Solar
–
The
solar-­‐powered
compacQng
rubbish
bin
p.46

24. Baxter
–
The
intelligent
manufacturing
robot
–
p.48

25. Bitponics
–
The
gardener
in
the
Cloud
–
p.50

26. III.
Challenges
Challenges
Technological
challenges

27. III.
Challenges
dynaxity
realQme
regulaQons
complexity
standards
safety
&
security
really
big
data

28. Image
source:
hgp://makerswarm.com/
With
a
broader
definiQon
of
„connectedness“
the
volume
of
objects
might
exceed
even
the
trillion
in
2025.
1
trillion
connected
things?

29. Example:
The
„Cogni:ve
cams“
assump:on
SoK
connec:vity
Cheap
„cogniQve
cams“
recognize
and
track
objects
and
states
Collage;
image
source:
hgp://en.wikipedia.org/wiki/File:DeskUnion_Coworking_Glasgow.jpg
(2014-­‐04-­‐12)

30. III.
Challenges
Challenges
Examples
with
a
social
context

31. Security
at
home
Source:
hgp://www.laQmes.com/business/technology/la-­‐fi-­‐tn-­‐refrigerator-­‐hacked-­‐internet-­‐of-­‐things-­‐cyber-­‐
agack-­‐20140116,0,5757808.story

32. Infrastructural
security
Source:
hgp://www.wired.com/2013/07/securing-­‐the-­‐internet-­‐of-­‐things/
–
Image
source:
hgp://it.wikipedia.org/wiki/HAL_9000
“The
Call
to
Ac7on:
The
Internet
of
Things
is
s7ll
in
its
infancy
and
the
security
community
has
a
chance
to
build
in
new
approaches
to
security
if
we
get
started
now
...”
Bruce
Sterling

33. Job
market
Source:
hgp://www.salon.com/2014/01/17/
robots_are_stealing_your_job_how_technology_threatens_to_wipe_out_the_middle_class/

34. Business
model
challenge
Sources:
The
Zero
Marginal
Cost
Society:
The
Internet
of
Things,
the
CollaboraQve
Commons,
and
the
Eclipse
of
Capitalism:
Jeremy
Rioin
hgp://www.amazon.com/Zero-­‐Marginal-­‐Cost-­‐Society-­‐CollaboraQve/dp/1137278463/
–
the
quote
is
from:
The
Internet
of
Things:
Monopoly
Capitalism
vs.
CollaboraQve
Commons
|
Jeremy
Rioin
hgp://www.huffingtonpost.com/jeremy-­‐rioin/internet-­‐of-­‐things_b_5104072.html
„In
this
new
world,
social
capital
is
as
important
as
financial
capital,
access
trumps
ownership,
sustainability
supersedes
consumerism,
coopera7on
ousts
compe77on“
Jeremy
Rioin

35. System
challenge?
Sources:
How
the
"Internet
of
Things"
is
killing
capitalism
hgp://www.youtube.com/watch?v=0_fq2Y8TfRg
Jeremy
Rioin
on
YouTube:
How
the
"Internet
of
Things"
is
killing
capitalism

36. Power
shiK
to
machines?
The
power
shiw
to
algorithms
and
machines
might
result
even
in
new
unknown
risk
types.
Image
source:
hgp://en.wikipedia.org/wiki/File:EEG_Recording_Cap.jpg

37. III.
Challenges
Challenges
=
also
a
new
opportunity,
a
new
market
in
IoT

38. III.
Challenges
Collabora:ve
economy
+
IoT

39. III.
Challenges
Smart
green
economy
+
IoT
•

40. beyond
lew
and
right
Maker
culture,
crowdfunding
&
open
innova:on

41. III.
Challenges
Development
has
to
take
into
account
...
the
user
We
already
know!

42. III.
Challenges
Inconvenient
truth:
Development
&
design
have
to
be
socio-­‐centric
from
the
very
beginning
–
think
of
defini7on
of
iot/„things“

43. II.
IoT
and
the
„Power
of
Social“

44. Social
Capital
Theory*
=
One
perfect
example
for
the
power
of
applied
social
capital
persepc:ve
(it
works)
*according
to
sociologist
Robert
Putnam

48. Living
Bridges
Planet
is
an
acQon
and
learning
plazorm
Bert-Ola Bergstrand

49. •
Started
March
2012
•
Network
of
networks
•
About
50
events
•
6.800+
members
•
Sustainability
+
supporQveness
•
CreaQng
social
capital,
visibility

50. Thesis
I:
Most
of
IoT
has
as
much
to
do
with
social
relaQonships
as
it
does
with
technology
We
should
start
to
see
with
both
eyes
at
once!

51. Thesis
II:
Socio-­‐centric
analysis
complemenQng
the
user-­‐centric
standards

52. Thesis
III:
Network
theory
and
Social
Capital
theory
are
essenQal
perspecQves
to
build
a
framework
for
iot
development/UXD

53. visibility
connec:on
flow
apprecia:on
inspira:on
value
flow
mo:va:on
belonging
fun
trust
support
flow
RecommendaQon:
IntegraQng
Social
Capital
pespecQve
into
user
research
and
development
of
IoT
products
&
services
knowledge
flow
aYen:on

54. beyond
lew
and
right
Contact
Willi
Schroll
hgp://about.me/wschroll
hgp://strategiclabs.de
hgp://socialforesight.net
schroll
[at]
strategiclabs.de
(hgp://livingbridgesplanet.wordpress.com)
Download
„Connected
Reality
2025“
English
and
German,
two
opQonal
formats.
English
version
–
DIN
A4
upright:
hgp://de.slideshare.net/Z_punkt/z-­‐punkt-­‐
studyconnectedreality2025englsingle
More
versions:
hgp://www.z-­‐punkt.de/connected-­‐reality2025-­‐en.html
Sources
Pleases
find
the
sources,
including
images
sources,
in
the
study
menQoned
above
(free
pdf
download)

55. 18th
June
2014
–
Track:
Society
–
2pm-­‐5:30pm
Bridging
the
World
-­‐
Learning
by
Connec:ng
IoT
and
applied
Social
Capital
Theory
–
the
example
of
Living
Bridges
Planet
Willi
Schroll,
strategiclabs,
Eric
Lynn,
cultureQs
(Living
Bridges
Planet
Community)
Barriers
in
Home
Automa:on
and
how
to
un-­‐stuck
(Impulse
from
Jürgen
Wege,
AALIOT)
Panel
IoTPeople
–
The
community
to
connect
technological
and
social
innovators
-­‐
Kim
Balle,
Ina
Lauth
et
al.
-­‐
IoTPeople
Community
IoT
and
rela:onship
dynamics
(Jolocom)
–
Vision
and
status
of
Jolocom
sowware
development
–-­‐
Joachim
Lohkamp,
founder
Jolocom,
ChrisQan
Hildebrand,
partner