The deck I use when I need to persuade management and developers that they should get behind the right kind of SEO initiative.

1. Why you should love SEO Will Critchlow

2. Search Why do you care?

3. In Feb. 2011, Google said they had 2 Billion+ searches/day! Global Search Volume Growth Millions of Searches (Monthly) Data via Comscore Qsearch: http://www.comscore.com

4. Search Engine Optimisation This is a really bad word

5. Short term manipulation can work but it’s a bad strategy if you are building a business

6. Skate to where the puck will be

7. Be the best Appear the best

8. Be the best Appear the best All about SIGNALS All about AWESOME

9. Unnaturally attempting to appear the best is not a good look

10. “Good but not famous” is just as bad: I call this “hipster SEO”

11. Get your content signals right

12. Get your technical signals right

13. Get your fame signals right

14. Across the culture If you don’t want to get beaten I love showing examples for this

15. You can inspire with examples from any industry

16. Compare sites like oyster with more established players in the travel space

17. If it’s possible in the finance space, it’s possible in any industry

18. Everyone can help Yep, even the CEO

21. Videos are now available of our #linklove conference in London and New Orleans: www.distilled.net/store