The Greater Mekong Subregion (GMS) is home to some of the most amazing authentic responsible travel experiences on the planet. Learn how an innovative three-prong strategy will tell impact stories of people in the GMS (in collaboration with UNWTO), where travellers share their #MekongMoments, and curated responsible experiences inspire travellers – all with the goal to make the small operator the hero, and shape the brand image of the region.

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ITB ASIA 2016
RESPONSIBLE TOURISM
MEKONG STORYTELLING
-
20 October 2016
Singpore
JENS THRAENHART – WWW.THRAENHART.COM
EXECUTIVE DIRECTOR / MEKONG TOURISM COORDINATING OFFICE
WWW.MEKONGTOURISM.ORG / SOCIAL MEDIA: @TOURISMMEKONG

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3. Greater Mekong Sub-region (GMS)
• Cambodia
• China
• Guangxi
• Yunnan
• Laos
• Myanmar
• Thailand
• Vietnam

4. Mekong Tourism Coordinating Office
(MTCO)
• Intergovernmental Organization
• Established in 2005
• Headquarters in Bangkok, Thailand
• Core operations financed by contributions
from the six Mekong countries
• Tasks:
• Coordinate the Tourism Working Group (TWG)
• Coordinating the priority programs of the GMS
Tourism Sector Strategy
• Implementing joint marketing activities
• Promoting the “Mekong” as a single destination
• Convene the annual Mekong Tourism Forum

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Experiences
of a lifetime

7. Source: Destination Think

8. - Documents
- Articles
- Journeys
- Photo
- Videos
- Experiences
- Positive Impact
Stories of of People
EXPERIENCE MEKONG COLLECTION
COMMUNICATION: Internal; Industry GMS; Trade/Media World; Consumer
CHANNELS: Web B2B / Web B2C / Newsletters / Social Media / Mobile
PRODUCTS: Events / Seminars / MeTAG Meetings / Reports
MEKONG TOURISM CONTENT STRATEGY
INDUSTRY TRAVELERS RESIDENTS
 STORYTELLING OF THE MEKONG REGION TO INSPIRE PEOPLE
 TRUSTED RESOURCE HUB OF GMS TOURISM INFORMATION

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www.MekongTourism.org

11. PARTNERSHIP MODEL
INDUSTRY RESIDENTS
PRODUCTS TRAVELLERS

12. MEKONG IS MY PASSION

13. Mekong Tourism Strategy
Collaboration Programs
MEKONG TOURISM
STORIES
MEKONG RESPONSIBLE
TOURISM GUIDE
MEKONG TOURISM
CONTRIBUTOR
#MEKONGMOMENTS
CAMPAIGN

14. Mekong Tourism Strategy
Collaboration Programs
MEKONG TOURISM
STORIES
MEKONG RESPONSIBLE
TOURISM GUIDE
MEKONG TOURISM
CONTRIBUTOR
 Articles
 Library
 Events
 Journeys
#MEKONGMOMENTS
CAMPAIGN

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20. Mekong Tourism Strategy
Collaboration Programs
MEKONG TOURISM
STORIES
MEKONG RESPONSIBLE
TOURISM GUIDE
MEKONG TOURISM
CONTRIBUTOR
#MEKONGMOMENTS
CAMPAIGN

22. 2007

23. 2012

24. 2017

25. COUNTRIES I CATEGORIES I SHOWCASE I ASSOCIATIONS I SEARCH I SORT
CAMBODIA I CHINA I LAOS I MYANMAR I THAILAND I VIETNAM

26. COUNTRIES I CATEGORIES I SHOWCASE I ASSOCIATIONS I SEARCH I SORT
CAMBODIA I CHINA I LAOS I MYANMAR I THAILAND I VIETNAM

27. Mekong Tourism Strategy
Collaboration Programs
MEKONG TOURISM
STORIES
EXPERIENCE MEKONG
COLLECTION
MEKONG TOURISM
CONTRIBUTOR
#MEKONGMOMENTS
CAMPAIGN

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31. Mekong Tourism Strategy
Collaboration Programs
MEKONG TOURISM
STORIES
EXPERIENCE MEKONG
COLLECTION
MEKONG TOURISM
CONTRIBUTOR
#MEKONGMOMENTS
CAMPAIGN

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Travelers and Residents
share their unforgettable moments
in the Greater Mekong Sub-region
Launching the
#MekongMoments
Social Media
Photo & Video
Sharing Contest

33. #MekongMoments
#KhiriTravel
#AirAsia
#SouthernLaos
#SofitelLuangPrabang
#GibbonExperience
#OkPokTok #SinoukCoffee
#KamuLodge
#Makphet
#GreenDiscoveryLaos #Laos
#AsianTrails
#LaoAilines

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41. Thank you
JENS THRAENHART, EXECUTIVE DIRECTOR
MEKONG TOURISM COORDINATING OFFICE (MTCO)
TEL: +66 2612 4150 – 1 FAX: +66 2612 4152
EMAIL: JENS@MEKONGTOURISM.ORG
WWW.THRAENHART.COM 41
WWW.MEKONGTOURISM.ORG / SOCIAL MEDIA: @TOURISMMEKONG