Every study starts with a question. This session at CSUN 2014 started by examining the questions that usability testing can answer. Short case studies illustrate how the right technique will help us know not only what is happening but also why it’s happening. It's an overview of usability testing as a research method, and what you can (and can’t) learn from working with real people as they try to use a web site or other product.

1. Need a little usability?
What you can learn from usability testing
Whitney Quesenbery
Center for Civic Design

2. 2
What questions do you
want to answer with a
usability test?

3. 3
Usability testing answers questions, so we have to
understand the question we are asking.
If we want to know:
Which design helps users complete tasks more
effectively?
We are asking a question that is
Comparative, quantitative (errors, time)
(and why they made those mistakes)
If we want to know:
Do voters understand how to mark their ballot?
We are asking a question that is abut
Mental models, variability, qualitative insights
(and how prevalent each model is)

4. 4
Helpful models for thinking about usability
A’s Ability, aptitude, attitude
(what users bring to the interaction)
E’s Efficient, effective, engaging, error-tolerant,
easy to learn
(dimensions of usability)
Use Useful, usable (operable), desirable
(context of use)

5. 5
The As help you think about diverse participants
Attitude
motivation, emotion, risk tolerance, persistence, optimism, tolerance for
frustration
Aptitude
current knowledge, ability to make inferences or innovate solutions,
expertise, habits
Ability
physical and
cognitive attributes
Source: Dana Chisnell "Character Creator" http://www.slideshare.net/danachisnell/character-creator

6. 6
Different users – and different contexts of use – can
change user needs

7. 7
5Es help you plan usability tests
Usability Goal Types of usability testing needed
Evaluate tasks for how accurately they were
completed and how often they produce errors
Effective
Error-tolerant
Easy to learn Control how much instruction is given to test
participants, or recruit participants with different
levels of knowledge
Construct task scenarios to create situations
with potential problems
Engaging User satisfaction surveys to gauge acceptance
review logs for „time on site‟
Efficient Time tasks with realistic tasks and working
versions of the software

8. 8
The recipe for planning a usability test
Location and context: formal informal
Recruiting: defined opportunistic
Activities: instructed tasks free tasks
Questions: structured unstructured
Data collection: observation task/data only
Results quantitative qualitative

9. 9
A few examples of questions
and how we answered them
These examples all come from work on
elections and civic design..but the
principles apply to any project.

10. 10
Comparing two designs
Can a design improve user performance?
Plain vs. traditional language
About this project
 45 participants
 3 lab setting, 8 days
 2 moderators
 Instructions for voting
 Careful observation
 Satisfaction survey
We learned about
 Voter accuracy
 Order effects
 Voter preference
Results
 Statistical analysis
 Participant preference

11. 11
Comparing two designs
Can a minor difference have a major impact?
Left aligned or right aligned
names
About this project
 100 participants
 2 locations, 1 day
 4 moderators + 6 others
 Instructions for voting
 Minimal observation
We learned about
 Voter preference
 Time to vote
 Number of errors
Results
 Statistical analysis of marked
ballots

12. 12
Testing a new design
What problems might voters have with a new ballot design?
About this project
 1 of 5 similar tests
 10 participants
 1 locations, 1 day
 2 moderators + 1 others
 Self-defined tasks
 Observation
 Post-task questionnaire
We learned about
 Navigation on the ballot
 Instructions
Results
 Found pattern of errors for
one interaction
 Time on task

13. 13
Exploring new ideas
Can we extend a design to new audiences?
http://anywhereballot.org
http://civicdesigning.org/featured-story/rapid-responsive-radical-the-anywhere-ballot-is-born/
About this project
 Research project
 Paper prototyping
 Low literacy
 We learned about
 What they understsand
 Navigation
 Instructions
 Interactions
 Results
 Simplified everything for a
clear, universal design

14. 14
Answers quickly and inexpensively
Can we find participants "where they are?"
http://anywhereballot.org
http://civicdesigning.org/featured-story/rapid-responsive-radical-the-anywhere-ballot-is-born/
About this project
 13 participants
 Observed and interviewed as
they filled in a new voter
registration form
 We learned about
 How people filled in the form
 Results
 Improved voter registration
forms
This project and poster were done by Jenny Greeve, the Design Fellow at the
Washington Department of Elections

15. 15
Learning about comprehension
Can voters explain and act on that understanding?
About this project
 20 participants
 4 locations, 1 day
 8 moderators
 Self-defined tasks
 Minimal observation
We learned about
 Navigation on the ballot
 Instructions
 Mental models of counting
 Whether there‟s a problem
Results
 Qualitative insights

16. 16
Gauging opinion
Which accessible voting system do voters prefer?
About this project
 496 surveys; multi-disabilit
 11 systems
 Multiday “voting fair”
They learned about
 Voter assessment of usability
 Voter comments about
accessibility
 Differences by disability
Results
 Statistical analysis survey
results
 Qualitative analysis of
comments
This was a project of the Oregon Department of Elections

17. 17
Planning a
usability program

18. 18
Look for a balance of methods by approach and
context of use

19. 19
Early in
Project
Many Users
Few Users
Comparative
benchmarking
Summative testing
Card sorting
Satisfaction surveys
Market research
Iterative evaluation of
prototypes
Evaluation
of Designs
Ethnography
Use the right tool at the right time
Stakeholder
interviews
User observation
Walkthroughs
Expert
Reviews
A-B Testing

20. 20
Look for the 'cadence' of what kind of usability work
you do at different times
Seeing the Elephant: Defragmenting User Research by Lou Rosenfeld
http://alistapart.com/article/seeing-the-elephant-defragmenting-user-research

21. 21
Things to watch out for when
planning a usability test

22. 22
Recruiting for diversity
Gender
Race/ethnicity
Income/education
Disability

23. 23
Treating participants with respect
Language and cultural issues
Managing context
Participant protections and informed consent

24. 24
Avoiding bias
Leading questions
Closed vs. open questions
Sampling bias
Moderator influence
Observer (or moderator reactions)

25. 25
Whitney Quesenbery
whitneyq@wqusability.com
www.wqusability.com
@whitneyq
Center for Civic Design
whitneyq@centerforcivicdesign
centerforcivicdesign.org
@ChadButterfly

26. 26
Storytelling for User Experience
with Kevin Brooks
Global UX
with Daniel Szuc
A Web for Everyone
with Sarah Horton
http://rosenfeldmedia.com/books/a-web-for-everyone/